Health and Wellness: Who's Your Target Consumer?

In this episode, L.E.K. Consulting’s health and wellness experts discuss their survey of 1,800 consumers, which they conducted to understand evolving trends in health and wellness, and the seven distinct consumer archetypes they identified. From the traditionalist to the trendspotter, these archetypes each have a different attitude, preference and spending pattern in health and wellness. Discover how consumers are incorporating digital solutions into their wellness routines and how brands and retailers can leverage this consumer research to better understand and cater to their customer base.

Key points/topics covered:

• The shifting landscape of health and wellness, including expanded perspectives beyond just fitness and nutrition
• The seven distinct consumer archetypes identified, such as traditionalists, health enthusiasts and trendspotters
• The incorporation of digital solutions and fitness apps into health and wellness routines, and the influence of different archetypes on digital fitness content
• The surge in the use of ingestible beauty products, particularly among millennials and women
• The expansion of consumer definitions of healthy living to include recovery, good sleep habits and mental wellness, and the implications for brands and retailers in catering to different consumer archetypes

Interested in learning more? Read our Special Report, Health and Wellness: Who's Your Target Consumer?.

Connect with our L.E.K. experts on LinkedIn:
Alex Evans, Managing Director: https://www.linkedin.com/in/alexevanslek/
Geoff McQueen, Managing Director: https://www.linkedin.com/in/geoff-mcqueen/
Alison Schilling, Managing Director: https://www.linkedin.com/in/alison-schilling/
Maria Steingoltz, Managing Director: https://www.linkedin.com/in/mariasteingoltz/

Visit L.E.K. Consulting at https://www.lek.com/

What is Insight Exchange by L.E.K. Consulting?

Join us as we swap ideas with thinkers, innovators and doers from around the world and around L.E.K.

Presented by consulting powerhouse L.E.K. Consulting (www.lek.com), Insight Exchange™ is a new forum dedicated to the free and open exchange of the most interesting, important, and urgent ideas in the world of business. From the farthest-reaching environmental issues to innovations in retail, industrials, and healthcare, every installment of Insight Exchange™ invites luminaries to tell us what they’re working on, what they’re worried about, what they’re excited about, and what’s coming next.

Join us on an intrepid journey of discovery as we take nothing for granted, pull no punches, and follow the research no matter where it leads. In its 30+ year history, this is what L.E.K. has done better than anyone in the world. And that’s why Insight Exchange™ is the podcast only L.E.K. could have produced. If you’re a growth investor, an advanced student, an employee, a researcher, an executive, an entrepreneur, an inventor, or a board member, we invite you to join us for Insight Exchange™. If you’d just like to keep your finger on the pulse of what’s happening in business, retail, education, healthcare, industrials, energy, media, or life sciences, we invite you to join us for Insight Exchange™.