WEBVTT NOTE This file was generated by Descript 00:00:00.300 --> 00:00:04.230 Hey, everybody got a bit of a bonus episode for you today. 00:00:04.260 --> 00:00:05.310 It is. 00:00:05.670 --> 00:00:11.070 The first deep dive episode of my podcast podcast workflows. 00:00:11.370 --> 00:00:16.320 It's a daily podcast, but every Wednesday I do a deep dive on 00:00:16.320 --> 00:00:21.720 how a popular podcaster publishes their show or the process for 00:00:21.759 --> 00:00:23.980 publishing a specific type of show. 00:00:24.279 --> 00:00:27.099 Like a mini podcast or a daily podcast. 00:00:27.340 --> 00:00:31.720 I'm really excited that this show is back after a short hiatus until 00:00:31.720 --> 00:00:37.900 I wanted to share the first deep dive with you, how trailer park got. 00:00:38.530 --> 00:00:41.620 10,000 downloads in six weeks. 00:00:41.620 --> 00:00:42.670 I hope you enjoy it. 00:00:42.670 --> 00:00:47.200 If you do, you can subscribe wherever you get your podcasts or 00:00:47.200 --> 00:00:49.989 learn more over at show dot podcast. 00:00:49.989 --> 00:00:51.519 workflows.com. 00:00:51.970 --> 00:00:58.033 That's it for the intro now let's get to the episode REO missing Blatt 00:00:58.093 --> 00:01:00.853 eats, sleeps and breathes podcasts. 00:01:01.123 --> 00:01:03.613 Her main job is with a podcast company. 00:01:03.973 --> 00:01:06.943 Her newsletter is all about podcast curation. 00:01:07.423 --> 00:01:11.683 And she runs a newsletter and podcast community. 00:01:12.103 --> 00:01:13.123 On discord. 00:01:13.753 --> 00:01:19.843 She loves podcasts so much that she, along with her cohost, Tim Vegas. 00:01:20.443 --> 00:01:23.863 Produce a podcast about podcasts. 00:01:24.253 --> 00:01:28.813 Well, really it's about podcast trailers specifically. 00:01:29.503 --> 00:01:31.123 It's called trailer park. 00:01:31.663 --> 00:01:34.453 And you might think that sounds too niche. 00:01:34.903 --> 00:01:37.933 But they got 10,000 downloads in just a few weeks. 00:01:38.383 --> 00:01:44.173 Their outreach process was crucial to achieving this goal and today that's 00:01:44.173 --> 00:01:52.090 what we're going to talk about on podcast workflows Welcome to podcast 00:01:52.120 --> 00:01:56.410 workflows, where you get daily tips to improve your process, grow your 00:01:56.410 --> 00:01:58.630 show, and maybe even make some money. 00:01:59.380 --> 00:01:59.950 Each week. 00:01:59.980 --> 00:02:04.270 I also do a daily dive into the process of the world's most successful 00:02:04.270 --> 00:02:09.580 podcasters and reveal their tools, processes, and systems to help you 00:02:09.610 --> 00:02:14.230 simplify the production of your own show and reclaim hours in your day. 00:02:14.860 --> 00:02:18.010 You can improve your own podcast production process 00:02:18.250 --> 00:02:19.870 by seeing how the pros do it. 00:02:20.603 --> 00:02:23.963 I'm your host, Joe Casabona and it's Wednesday, which 00:02:23.963 --> 00:02:25.883 means we're doing a deep dive. 00:02:26.153 --> 00:02:29.843 We're going to look at how the trailer park podcast got 00:02:29.843 --> 00:02:32.423 10,000 downloads in six weeks. 00:02:32.663 --> 00:02:35.363 And specifically we're going to cover these three things. 00:02:35.723 --> 00:02:39.173 Why a super niche podcast is the path to success. 00:02:39.563 --> 00:02:43.343 Y spending some time in the edit can greatly enhance your show. 00:02:43.823 --> 00:02:48.473 And why pitching indirect outreach is still the best way to grow your podcast. 00:02:48.983 --> 00:02:52.883 Now a couple of quick stats before we get started, it's hosted by 00:02:52.883 --> 00:02:54.473 Arielle, NIS and black and Tim Viega. 00:02:54.473 --> 00:02:55.013 Vegas. 00:02:55.373 --> 00:02:57.923 It launched in February, 2023. 00:02:58.553 --> 00:03:02.513 At the time of this recording, it has about 14 episodes. 00:03:02.513 --> 00:03:04.343 There are a few bonus episodes in there. 00:03:05.153 --> 00:03:07.943 It is weekly with seasons. 00:03:08.423 --> 00:03:10.223 The format is host cohost. 00:03:10.493 --> 00:03:14.033 It takes about 10 hours to produce one episode. 00:03:14.423 --> 00:03:19.853 The recording tool is squad cast, which is acquired or has been acquired by descript. 00:03:20.303 --> 00:03:22.523 And the podcast host is all HSA. 00:03:22.673 --> 00:03:23.543 I hope I said that. 00:03:23.543 --> 00:03:23.783 Right. 00:03:24.743 --> 00:03:26.903 So let's dive into it first. 00:03:27.053 --> 00:03:28.913 What is trailer park about? 00:03:29.363 --> 00:03:31.133 Well, here's how Arielle describes it. 00:03:31.673 --> 00:03:34.493 It's a podcast that highlights podcast trailers. 00:03:34.943 --> 00:03:39.203 In each episode, we feature a trailer for a show that took 00:03:39.203 --> 00:03:40.883 one of the following paths. 00:03:41.243 --> 00:03:43.043 Started off as a seasons long. 00:03:43.643 --> 00:03:46.313 Show was made as a proof of concept. 00:03:46.643 --> 00:03:47.843 Was made just for fun. 00:03:48.293 --> 00:03:51.023 Or a stuck somewhere in the prelaunch phase. 00:03:51.773 --> 00:03:54.773 But it's not just about highlighting the show. 00:03:55.403 --> 00:03:55.883 Arielle. 00:03:55.883 --> 00:04:01.553 And Tim also talk about what worked well offer constructive criticism. 00:04:02.003 --> 00:04:05.243 And say, if they've listened to the show based on the trailer. 00:04:06.143 --> 00:04:07.793 As for the goal of the show. 00:04:08.033 --> 00:04:10.373 Well, let's throw it back to Arielle for this one. 00:04:10.733 --> 00:04:16.043 She says to help creators a master the art of the audio teaser and 00:04:16.043 --> 00:04:20.153 to expose listeners to their next favorite show or creator. 00:04:20.963 --> 00:04:24.143 This is definitely a podcast for podcasters. 00:04:24.533 --> 00:04:28.283 So knowing that let's dive in to the production process. 00:04:29.363 --> 00:04:31.853 First let's talk about how they find trailers. 00:04:32.483 --> 00:04:35.363 Arielle and Tim's process for finding subjects. 00:04:35.393 --> 00:04:39.143 Namely trailers to cover is very similar to what I have 00:04:39.143 --> 00:04:40.973 set up for podcast workflows. 00:04:41.843 --> 00:04:47.483 Podcasters can submit their chiller and then they listen to see what's a good fit. 00:04:48.053 --> 00:04:50.333 Here are some of the questions they ask. 00:04:50.903 --> 00:04:51.863 Is it interesting? 00:04:52.493 --> 00:04:53.753 Is it complex? 00:04:54.323 --> 00:04:58.373 And can we critique the show without hurting the host's feelings? 00:04:59.363 --> 00:05:00.683 Once they do find a trailer. 00:05:00.713 --> 00:05:05.723 They like, they reach out to the creator to get a voice clip to use in the episode. 00:05:06.173 --> 00:05:10.103 Perhaps that's something that I should be doing for future episodes of this show. 00:05:11.003 --> 00:05:16.133 One important aspect is that as they say in their own trailer, It doesn't have to 00:05:16.133 --> 00:05:19.283 be for a launched or successful podcast. 00:05:19.853 --> 00:05:22.853 It can be for a podcast that never got made. 00:05:23.723 --> 00:05:25.283 The only requirement. 00:05:25.673 --> 00:05:27.443 Is that there is a trailer. 00:05:29.003 --> 00:05:31.853 This is a great move on their part because it makes the show 00:05:31.853 --> 00:05:33.953 super focused and super niche. 00:05:34.433 --> 00:05:39.893 Number one, their audience is creators and podcasters who want to create 00:05:39.893 --> 00:05:41.873 a good teaser for their content. 00:05:42.413 --> 00:05:46.913 A skill that's increasingly important in the age of clips and short form video. 00:05:47.813 --> 00:05:53.933 There potential content pool seems vast over 4 million podcasts, but they don't 00:05:53.933 --> 00:05:57.893 need to spend time sifting through 4 million shows to find a good episode. 00:05:58.373 --> 00:06:01.973 They're always looking for one episode, the trailer. 00:06:02.333 --> 00:06:05.453 And they can start with submissions from their own audience. 00:06:07.980 --> 00:06:13.200 So your takeaway for this is when you're starting a podcast or looking 00:06:13.200 --> 00:06:15.960 to improve your workflow, go narrow. 00:06:16.440 --> 00:06:20.490 This will help you focus on the content that matters most. 00:06:20.877 --> 00:06:23.967 Now let's talk about their notes on the trailer. 00:06:24.687 --> 00:06:28.917 Once the trailer gets elevated to the status of episode, topic, Arielle 00:06:28.917 --> 00:06:30.717 and Tim get to work on the episode. 00:06:31.317 --> 00:06:36.507 There's a lot of debate between script outline or off the cuff and on trailer 00:06:36.507 --> 00:06:40.917 park, they use bullet points to cover the things they want to cover. 00:06:41.847 --> 00:06:45.567 I think this makes perfect sense for a host co-host format where they're 00:06:45.567 --> 00:06:48.297 offering critiques of any kind. 00:06:48.777 --> 00:06:50.547 Uh, script feels too limiting. 00:06:50.937 --> 00:06:54.387 Because, well, they're trying to have an insightful conversation. 00:06:54.777 --> 00:06:57.567 And some of the best points will come up organically. 00:06:58.557 --> 00:07:02.247 On the other hand, you don't really want to go in completely cold fumbling 00:07:02.247 --> 00:07:04.857 for words or grasping at straws. 00:07:04.887 --> 00:07:08.787 You want to be prepared when you're critiquing someone else's work. 00:07:09.537 --> 00:07:14.757 Bullet points help the two hosts, get a heads up on the general topics. 00:07:15.117 --> 00:07:18.567 While offering enough flexibility to go off the cuff when they need. 00:07:19.287 --> 00:07:23.517 And again, here it's Arielle and Tim are playing off of each other. 00:07:23.697 --> 00:07:28.167 So it's important that they have good chemistry, which they do since they're. 00:07:28.767 --> 00:07:32.727 Working with each other's points and adding to an ongoing conversation. 00:07:33.867 --> 00:07:38.637 If these were just a single host show, the script might be a 00:07:38.637 --> 00:07:40.617 better way to tell a better story. 00:07:41.307 --> 00:07:44.337 But that's also an entirely different format where you'll 00:07:44.337 --> 00:07:46.577 need to add some dynamic element. 00:07:47.117 --> 00:07:50.057 To the show without another person there to help. 00:07:50.537 --> 00:07:54.137 Again, these notes are also for me as I continue to. 00:07:54.647 --> 00:07:59.507 Read these deep dives that you can find over@podcastworkflows.com. 00:08:01.727 --> 00:08:04.907 With that out of the way, let's talk about the recording and editing. 00:08:05.087 --> 00:08:10.157 Well, volley we'll I'll say, uh, after their notes, Arielle and Tim record 00:08:10.157 --> 00:08:15.077 together using squad cast naturally since Arielle works for a squad cast. 00:08:15.617 --> 00:08:16.517 Now descript. 00:08:17.447 --> 00:08:21.707 Using the bullet points, which they create using a template, they run through 00:08:21.707 --> 00:08:23.657 everything they want to hit in the show. 00:08:24.257 --> 00:08:28.817 This includes any promos recaps of previous episodes, what to expect 00:08:28.937 --> 00:08:31.397 sponsors, which they feature prominently. 00:08:31.397 --> 00:08:33.407 But in my opinion, not intrusively. 00:08:33.797 --> 00:08:35.507 And of course the trailer. 00:08:36.137 --> 00:08:38.777 And while they could just call it a day right there. 00:08:39.107 --> 00:08:41.447 Export the recording and call it finished. 00:08:41.657 --> 00:08:43.997 They spend a bunch of time editing the show. 00:08:44.327 --> 00:08:49.007 Remember in a previous daily tip, I told you not just to record and release. 00:08:50.117 --> 00:08:53.537 I've seen this statistic that for every one hour of finished content, 00:08:53.537 --> 00:08:55.457 it takes four hours of work. 00:08:55.997 --> 00:09:00.857 But trailer parks episodes are nine to 12 minutes with the full trailer that they're 00:09:00.857 --> 00:09:03.767 covering and it takes 10 hours of work. 00:09:04.097 --> 00:09:06.407 That's about four times longer. 00:09:06.647 --> 00:09:08.927 Which got me asking the question. 00:09:09.287 --> 00:09:09.947 Why. 00:09:11.177 --> 00:09:15.557 If I were to guess, I'd say finding entry, critiquing the podcasts. 00:09:15.917 --> 00:09:19.007 Take around two hours at absolute most. 00:09:19.577 --> 00:09:23.657 The combination of Arielle's encyclopedic knowledge of podcasts. 00:09:23.927 --> 00:09:27.647 And the fact that trailers are innately short means that it's 00:09:27.647 --> 00:09:29.657 not a huge time commitment. 00:09:30.767 --> 00:09:34.307 Even at three minutes, five listens is 15 minutes. 00:09:35.087 --> 00:09:39.077 Then let's say about 45 to organize their thoughts into bullet points. 00:09:39.917 --> 00:09:43.727 My guess is the lion's share of production time goes to editing. 00:09:44.117 --> 00:09:45.947 So here's how it works again. 00:09:45.977 --> 00:09:47.057 According to Arielle. 00:09:47.717 --> 00:09:49.547 Tim handles the initial cuts. 00:09:49.577 --> 00:09:54.407 Then Arielle goes through with a fine tooth comb, hands it back to Tim, and 00:09:54.407 --> 00:09:56.747 he adds the music and sound effects. 00:09:57.287 --> 00:10:01.967 Then they go through a few more rounds before settling on a final draft. 00:10:03.017 --> 00:10:06.317 The edit is important for any podcast, for sure. 00:10:06.947 --> 00:10:11.147 But when you're trying to create a show that's as punchy and informative 00:10:11.387 --> 00:10:15.167 as the content you're critiquing, you want to spend a lot of time 00:10:15.167 --> 00:10:17.027 in the edit to make it rock solid. 00:10:18.197 --> 00:10:21.497 For example in the show, crucial fusion. 00:10:22.337 --> 00:10:27.947 They move quickly between the recap promos, actual trailer and notes 00:10:28.187 --> 00:10:30.827 before moving to what to expect next. 00:10:31.307 --> 00:10:33.647 Without audio cues and proper editing. 00:10:34.157 --> 00:10:37.277 It would be easy to get lost or even worse. 00:10:37.547 --> 00:10:38.117 Bored. 00:10:40.498 --> 00:10:45.178 So your takeaway here editing is more than just removing ums and barking dogs. 00:10:45.958 --> 00:10:48.748 You can change the feel and pacing of the show. 00:10:49.318 --> 00:10:53.848 As long as the content is there, editing can greatly enhance your podcast. 00:10:54.328 --> 00:10:56.248 I mean, just look what it did for star wars. 00:10:56.278 --> 00:10:56.698 Am I right? 00:10:59.068 --> 00:11:01.978 Now let's talk publishing and the call to action. 00:11:02.398 --> 00:11:05.668 Once the episode is done, Arielle and Tim upload the episode 00:11:05.668 --> 00:11:08.098 themselves to Asha their podcast. 00:11:08.098 --> 00:11:08.518 Host. 00:11:08.968 --> 00:11:11.818 For episode notes, Arielle says they use a template. 00:11:12.088 --> 00:11:15.628 They share a bit about the trailer, include links and make sure to 00:11:15.628 --> 00:11:17.818 highlight their sponsors prominently. 00:11:18.388 --> 00:11:21.298 And they write all of that within their podcast. 00:11:21.298 --> 00:11:21.658 Host. 00:11:23.788 --> 00:11:28.528 The use of a template is crucial here, especially since the show has several 00:11:28.528 --> 00:11:30.838 sponsors, any season long giveaway. 00:11:31.138 --> 00:11:32.338 At least in season one. 00:11:33.698 --> 00:11:38.258 You can use a simple Google doc that you make copies of, or you can use a tool 00:11:38.258 --> 00:11:40.268 like text expander, if like Arielle. 00:11:40.628 --> 00:11:43.748 You prefer to write directly in the podcast, hosts editor. 00:11:44.588 --> 00:11:48.308 Another important aspect of a template for notes is the call to action. 00:11:48.668 --> 00:11:52.538 On the trailer park podcast, the CTA is to submit your trailer. 00:11:53.228 --> 00:11:56.978 They make sure to include this link as well as mentioned 00:11:56.978 --> 00:11:58.898 how to do it on the show. 00:11:59.588 --> 00:12:02.708 Your call to action should be prominent and obvious. 00:12:03.308 --> 00:12:08.018 If I had one critique for this show, it would be that there are several CTS. 00:12:08.738 --> 00:12:12.308 But that's not necessarily unique to this podcast. 00:12:12.728 --> 00:12:16.418 In fact, you've probably heard me give multiple CTS. 00:12:17.018 --> 00:12:18.518 On podcast workflows. 00:12:19.788 --> 00:12:24.348 Plus they benefit here from the main CTA being precisely what the show is about. 00:12:25.908 --> 00:12:26.358 Okay. 00:12:26.388 --> 00:12:30.348 Now let's get to the main event to reaching 10,000 downloads 00:12:30.618 --> 00:12:32.598 in 10 episodes or fewer. 00:12:34.304 --> 00:12:38.354 One of the most interesting aspects of trailer park, the trailer park show. 00:12:38.834 --> 00:12:42.104 Is that even though it's so niche, it grew pretty quickly. 00:12:42.644 --> 00:12:48.044 During an interview on the grow, your show podcast with It came up that they reached 00:12:48.074 --> 00:12:50.414 10,000 downloads in just a few weeks. 00:12:51.014 --> 00:12:56.024 Let's look at what is, and what's not a factor in that growth. 00:12:57.914 --> 00:13:01.304 Video is something more podcasters are recording and releasing. 00:13:01.304 --> 00:13:04.754 So Arielle and Tim record with Scott squad cast. 00:13:05.174 --> 00:13:07.484 And they have the option to record with video. 00:13:07.484 --> 00:13:08.354 So they do. 00:13:09.374 --> 00:13:12.494 However, they're not doing anything with that video at the moment. 00:13:12.914 --> 00:13:17.024 Instead they're making use of tools like recast studio, one of their 00:13:17.024 --> 00:13:19.514 sponsors to create audio grams. 00:13:20.024 --> 00:13:23.984 They share this content on Twitter, Instagram, and LinkedIn, but social media. 00:13:24.014 --> 00:13:26.324 Isn't where I think the magic happens. 00:13:27.224 --> 00:13:32.114 Social media is notoriously hard to grow your podcast on because you are 00:13:32.114 --> 00:13:34.964 asking people to fully switch contacts. 00:13:35.204 --> 00:13:40.394 They're scrolling through Twitter or threads or Facebook or LinkedIn. 00:13:40.844 --> 00:13:44.894 And now you're asking them to stop what they're doing to listen to a podcast, 00:13:45.074 --> 00:13:46.994 which is something totally different. 00:13:48.014 --> 00:13:52.394 Instead, here's what Arielle shared about their efforts to promote the show. 00:13:53.084 --> 00:13:58.364 Social media pitching themselves as guests on other podcasts, writing blog posts for 00:13:58.364 --> 00:14:00.614 other outlets that link back to the show. 00:14:01.064 --> 00:14:03.464 Pitching their show to podcasts newsletters. 00:14:03.794 --> 00:14:05.234 This is how I discovered the show. 00:14:05.804 --> 00:14:08.264 And pitching themselves to be featured in apps. 00:14:08.864 --> 00:14:12.794 You can see that there's a lot of pitching and direct outreach. 00:14:13.364 --> 00:14:17.174 In fact, I heard about the show because Arielle who has subscribed to my 00:14:17.174 --> 00:14:22.004 newsletter, asked if I'd mention it to my audience, which I gladly did. 00:14:23.890 --> 00:14:27.340 So your takeaway social media shares are fine. 00:14:27.790 --> 00:14:29.710 But they aren't a growth strategy. 00:14:30.340 --> 00:14:36.400 Instead identify other podcasters, blogs, YouTube channels, and newsletters 00:14:36.610 --> 00:14:38.710 that align with your show's mission. 00:14:39.310 --> 00:14:41.920 And ask them to share it with their audience. 00:14:43.150 --> 00:14:48.700 Now where they can improve because podcasts are a constant work in progress. 00:14:49.240 --> 00:14:50.860 And they should be iterative. 00:14:51.370 --> 00:14:53.350 And improve based on feedback. 00:14:54.010 --> 00:14:56.320 The trailer park podcast is no different. 00:14:56.830 --> 00:15:00.310 So when asked Arielle said we could always spend more time. 00:15:00.880 --> 00:15:01.840 On promotion. 00:15:02.590 --> 00:15:07.120 This is almost assuredly true for every podcast or at least most podcasts. 00:15:07.450 --> 00:15:08.740 If you like Arielle. 00:15:08.740 --> 00:15:11.140 And Tim has spent a lot of time creating the content. 00:15:11.440 --> 00:15:15.730 The last thing you likely want to do is think about promotion. 00:15:16.810 --> 00:15:20.920 Likely they have the tent poles in place to be able to do this well, though. 00:15:21.370 --> 00:15:24.880 They're recording video, which they can repurpose for Instagram and YouTube. 00:15:25.390 --> 00:15:26.440 Their sponsor. 00:15:26.590 --> 00:15:29.440 And one of the tools at their disposal is cap show. 00:15:30.250 --> 00:15:34.330 Also owned and run by the aforementioned DJ Shen. 00:15:34.840 --> 00:15:38.920 So this will transcribe episodes and create Twitter threads, LinkedIn 00:15:38.920 --> 00:15:40.480 posts, and a newsletter draft. 00:15:40.750 --> 00:15:44.050 They can use that as a starting point for written content. 00:15:44.740 --> 00:15:47.530 Plus they're helping creators who are often willing to share 00:15:47.530 --> 00:15:48.940 content that they're a part of. 00:15:49.810 --> 00:15:53.350 But going back to their playbook, direct outreach is a fantastic 00:15:53.350 --> 00:15:54.400 way to promote the show. 00:15:54.970 --> 00:15:59.230 Talking to creators in their network, the creators they cover, the tools 00:15:59.230 --> 00:16:04.240 they cover and doing podcast swaps are ways to expand their reach. 00:16:06.280 --> 00:16:11.590 Now as they gear up for a new season, they can also make another big launch. 00:16:11.830 --> 00:16:14.290 This is one of the benefits of seasonality. 00:16:14.890 --> 00:16:18.610 Reach out to the previous outlets, as well as new ones for coverage and 00:16:18.610 --> 00:16:20.710 mention that the show is coming back. 00:16:21.820 --> 00:16:25.330 As an aside, they also mentioned that they're behind on 00:16:25.330 --> 00:16:27.010 publishing some bonus episodes. 00:16:27.460 --> 00:16:31.810 Another benefit of seasonality is that bonuses can be dropped when they're ready. 00:16:34.414 --> 00:16:40.354 So, how can you use the trailer park podcast to improve your podcast workflows? 00:16:40.504 --> 00:16:45.754 What are the biggest and best takeaways from Arielle and Tim and how they produce, 00:16:45.874 --> 00:16:48.094 publish and promote the trailer park show. 00:16:48.934 --> 00:16:53.374 Number one, pick a narrow niche, go narrow on the niche of your podcast. 00:16:53.704 --> 00:16:56.584 It will help you focus on the content that matters most. 00:16:56.884 --> 00:16:59.524 You can always expand or change based on feedback. 00:17:00.064 --> 00:17:04.084 Instead of choosing to interview business owners, make your show conversations 00:17:04.174 --> 00:17:07.594 with solo preneur parents who are building a business around family life. 00:17:08.224 --> 00:17:12.574 Your podcast, mission statement can inform and assist in the direction of 00:17:12.574 --> 00:17:15.394 your content here and keep you focused. 00:17:16.424 --> 00:17:19.064 Number two, make editing a priority. 00:17:19.604 --> 00:17:22.634 Editing is more than just removing ums and barking dogs. 00:17:23.024 --> 00:17:25.694 You can change the feel and pacing of the show. 00:17:26.414 --> 00:17:30.974 Arielle and Tim record their conversation, but bring in plenty of other elements like 00:17:30.974 --> 00:17:35.264 interstitial music, sound effects, sound bites, and commentary from the podcaster. 00:17:35.894 --> 00:17:40.064 If you're going to spend a lot of time on your podcast, do it here and leverage 00:17:40.094 --> 00:17:42.884 automation and delegation to do the rest. 00:17:44.054 --> 00:17:47.054 What are some small incremental changes that you can make for 00:17:47.054 --> 00:17:49.424 the next episode of your podcast? 00:17:49.934 --> 00:17:53.174 Figure out two to three things that can turn your show from 00:17:53.174 --> 00:17:54.794 a meandering conversation. 00:17:55.094 --> 00:17:58.484 Into a punchy attention grabbing story. 00:18:00.434 --> 00:18:04.484 And number three, ask for the share social media. 00:18:04.484 --> 00:18:06.044 Isn't a growth strategy. 00:18:06.404 --> 00:18:11.174 Direct outreach is a tried and true method for growing your podcast. 00:18:11.714 --> 00:18:15.824 Reach out to a similarly aligned websites, podcasts, newsletters, and 00:18:15.824 --> 00:18:19.994 YouTube channels to see if they're willing to help you promote the show. 00:18:20.684 --> 00:18:23.924 You can also do podcast swaps or other trades. 00:18:24.314 --> 00:18:28.064 That's why it's important to find outlets that align with your goals and mission. 00:18:28.634 --> 00:18:31.034 You could also experiment with paid placement. 00:18:31.844 --> 00:18:35.354 Either way, remember that most people aren't just going to share your 00:18:35.354 --> 00:18:40.514 podcast, reaching out and asking for the share can help you grow more quickly. 00:18:41.744 --> 00:18:45.314 Offering to create unique content also works well. 00:18:45.824 --> 00:18:50.294 It's more work for you, but it allows you to stand out more than just a back linker. 00:18:50.294 --> 00:18:50.834 I mentioned. 00:18:51.374 --> 00:18:54.494 You have the opportunity to give a new audience, a taste of what 00:18:54.494 --> 00:18:55.664 they can get from your show. 00:18:56.474 --> 00:19:00.464 The simplest way to get started with this is to use Google sheets notion 00:19:00.464 --> 00:19:02.324 or my personal favorite air table. 00:19:02.684 --> 00:19:07.064 To keep a list of people in places to reach out, to track when you reached out, 00:19:07.094 --> 00:19:13.844 when you need to follow up, if they accept and what your promo article or mention is. 00:19:13.844 --> 00:19:17.234 And when it goes live, So there you go. 00:19:17.234 --> 00:19:20.714 That's it for this deep dive into the workflow. 00:19:21.194 --> 00:19:23.684 Of the trailer park podcast. 00:19:24.014 --> 00:19:25.274 I hope you enjoyed it. 00:19:25.364 --> 00:19:29.504 And the top takeaways you can read the full article. 00:19:30.314 --> 00:19:35.744 At the link in the description or over@podcastworkflows.com. 00:19:36.104 --> 00:19:39.464 Let me know what you thought of this episode. 00:19:39.944 --> 00:19:44.234 You can find me on X and threads as at J Casabona. 00:19:44.534 --> 00:19:48.104 And if you want to connect on LinkedIn, um, Joe, Casabona over there. 00:19:48.864 --> 00:19:55.134 I hope you enjoyed that deep dive as much as I enjoyed making it again. 00:19:55.134 --> 00:19:58.764 If you like this show, subscribe in the app or you're listening 00:19:58.764 --> 00:20:04.344 right now, or learn more over at show dot podcast, workflows.com. 00:20:04.614 --> 00:20:08.064 Thanks so much for listening and until next time get out 00:20:08.064 --> 00:20:09.864 there and build something