I am about to teach you the transition pitch, the stupid simple one-liner, that's
going to help you close even more deals.
Now, before I teach you that it's important for you to
learn how I discovered this.
So here's the deal.
You've probably heard me say this before.
If you've been a fan of the channel, which by the way, welcome or welcome back.
My name is Adam Benjamin, the roof strategist, and everything I do here
on this channel is designed to help you smash your income goal and give
every customer an amazing experience.
To help you do that?
I've put together a little freebie.
It's my pitch like a pro roofing sales training, video library entirely
free available with the link in the description or@theroofstrategist.com.
I know it says 240 videos.
We're actually over 300 now and they're all organized by category from pitching
to canvassing, to overcoming objections, to body language, to retail, you name it.
It's in there.
So available free, highly recommend you pop in there and take.
If you like these videos, you'll love what's inside.
So let's get back to this.
So I was just telling you, how did I figure this stuff out?
I am a baby phase, dude.
I look like I'm 12 years old.
If I shave, I shaved one time at bell, my wife for two well year.
Nope.
2000 bill, my wife for a long time, 11 years.
She's off camera.
You hear?
Thanks Gina, 11 years through that, I shaved my, my, my,
uh, joke of a beard one time.
And she was like, never do that again.
So the reason I share that with you is that a unique opportunity.
To combine my role in the roofing industry, being a sales leader
and sales coach with my baby face to just be a helper in the house.
And I watched what the sales rep said and how the homeowner responded.
And one of the advantages of being able to do this is we can see what unfolds
versus just listen to what unfolds.
So I was able to pick up on the body language signals and the
cues from what the rep did to what the, how the homeowner responded.
So this little transition pitch.
I started to do because I saw what happened when people didn't use it.
So first, what I'm going to do is highlight the mistake that was made.
And then I'm going to show you the really fast, easy, easy fix, and my
little one-liner transition pitch, but I promise you is going to.
Close more deals and it's so simple.
You're going to be able to use this on your very next sales appointment and
for any owners and managers out there.
What I'm teaching right now is just a tiny, tiny, tiny little
piece of my complete sales system.
My roofing sales success formula, which is an online.
Sales training sales strategy and sales system.
That's being used by thousands of reps across the U S so you can plug in your
existing team, a new hires in an, a lightening fast nine and a half hours.
They leave with a daily sales plan built around their income goal, how
to make their very first sale, how to dominate the neighborhood, how to
overcome objections and how to run my in-home sales process start to finish.
And yes, it is different than what I teach on YouTube.
So we're just gonna get into one of those tiny little fixes right now.
Now let's talk about.
Problem.
The problem that is happening is what I call smooth sliding into your pitch.
All right.
Now, what do I mean by smooth sliding into your pitch?
We're going to localize part of the sale right now, which is when we
show our photos to the homeowner.
And by the way, whether doing retailer storm, we're usually
showcasing what we found on the roof.
And then from here, we slide into our pitch, right?
It's the classic problem solution.
Hey Mr.
Homeowner, here's what's going on by the way, I can help.
Now this here is what I'm going to call the transition and in this transition,
many people don't acknowledge it.
So the mistake is smooth sliding into the pitch example, Mr.
Homeowner, as you can see, your roof is damaged and not a problem,
what we do to help you out is, and then boom, the paperwork comes out
the contingency or the current.
Now all up until this point, we've been building trusts.
We have a building rapport.
Now the homeowner sees this and all of a sudden they pump the brakes.
They freak out.
They're concerned.
There's fine.
Print.
There's a pen.
There's the word agreement or contract.
Now they're thinking money.
Where did this come from?
I wasn't prepared.
I feel like I'm being forced or coerced into signing something and
their guard goes up and I've watched homeowners, literally clam up, get
sweaty palms, see that in their ears.
Shut down.
It's almost like.
Uh, and experience that, that like you'll lose hearing.
Sometimes it happens in really high stress situations where
we'd we like panic and bias.
It happens to homeowners.
They go like a deer in the headlights.
And at this point, all that trust we built is killed deal gone.
It doesn't matter if you have a perfect presentation because
they, you just put up a.
Wall between you and them.
So here, my friend is the very, very, very fast and very simple fix.
So this little problem here, we're not going to smooth slide.
What we're going to do is this Mr.
Homeowner, now that you've seen what your roof looks like here it is.
Would you like to hear how I can help?
Very simple words.
Write that one down.
That is your transition pitch to close more.
Would you like to hear how.
Now that you've seen what your roof looks like now that you've
seen the damage on your roof.
Now that you've seen the condition of your.
Would you like to hear how I can help and guess what happens when
they say what they're going to say?
Yes.
Which is our favorite word.
It's not an obligatory.
Yes.
It's not anything other than an, a simple question.
One of the few times, by the way, I teach to use a close
ended question, they say, yes.
I would like to hear how I can help.
We got our first.
Yes.
And we just got what we got permission to pitch.
They literally just gave us permission to pitch.
And what are they expecting?
They're expecting for me to talk about the money pieces.
They're expecting for me to talk about how we work.
They're expecting me to talk about our company.
They're expecting me to bring up.
And when I do this, I make them feel what comfortable and for teams who
are using, which many of you are welcome here are using my program.
You'll see how much I emphasize comfort in there because people
buy when they feel comfortable and when they're comfortable and they
make comfortable buying decisions.
They're not thinking of the money they're thinking of their.
So your transition pitch, any time you are about to get to the contract
or the contingency agreement, your one-liner quiz, what is.
Would you like to hear how I can help you slip in this mini transition phrase?
And I'm going to, I want to bet that your closing rate is going to go up even
more without changing any thing else.
So listen shit.
Powerful transition pitch is a short video, and I do hope that it
was insightful and helpful because you can use this on the very
next sales appointment you run.
And if you are interested, by the way, in my complete sales system called
the roofing sales success formula, I do have packages available for
individual reps and teams as a whole, and many companies love it because
they have a consistent process to train everybody on a relatable sales system
that works and is a lightening fast.
To get results.
There's a link in the video description, or I invite you to call
or text our office to learn more.
And that number is 3 0 3 2 2 2 71 33.
One of these days I'll get better handwriting, but until
then, here's that number?
3 0 3 2 2 2 71 33.
Now thank you again for joining me today.
My mission is to, for you to take what you just learned, use it in the very next rep.
And prove it for yourself.
So if you haven't yet done it, click here to download that free copy of my pitch.
Like a pro roofing sales training via library and YouTube thinks you're
really going to like this video.
We'll see you on the next one.