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I am about to teach you the transition
pitch, the stupid simple one-liner, that's

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going to help you close even more deals.

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Now, before I teach you that
it's important for you to

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learn how I discovered this.

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So here's the deal.

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You've probably heard me say this before.

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If you've been a fan of the channel,
which by the way, welcome or welcome back.

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My name is Adam Benjamin, the roof
strategist, and everything I do here

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on this channel is designed to help
you smash your income goal and give

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every customer an amazing experience.

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To help you do that?

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I've put together a little freebie.

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It's my pitch like a pro roofing
sales training, video library entirely

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free available with the link in the
description or@theroofstrategist.com.

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I know it says 240 videos.

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We're actually over 300 now and they're
all organized by category from pitching

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to canvassing, to overcoming objections,
to body language, to retail, you name it.

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It's in there.

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So available free, highly recommend
you pop in there and take.

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If you like these videos,
you'll love what's inside.

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So let's get back to this.

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So I was just telling you, how
did I figure this stuff out?

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I am a baby phase, dude.

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I look like I'm 12 years old.

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If I shave, I shaved one time at
bell, my wife for two well year.

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Nope.

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2000 bill, my wife for
a long time, 11 years.

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She's off camera.

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You hear?

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Thanks Gina, 11 years through
that, I shaved my, my, my,

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uh, joke of a beard one time.

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And she was like, never do that again.

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So the reason I share that with
you is that a unique opportunity.

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To combine my role in the roofing
industry, being a sales leader

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and sales coach with my baby face
to just be a helper in the house.

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And I watched what the sales rep
said and how the homeowner responded.

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And one of the advantages of being able
to do this is we can see what unfolds

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versus just listen to what unfolds.

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So I was able to pick up on the
body language signals and the

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cues from what the rep did to what
the, how the homeowner responded.

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So this little transition pitch.

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I started to do because I saw what
happened when people didn't use it.

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So first, what I'm going to do is
highlight the mistake that was made.

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And then I'm going to show you the
really fast, easy, easy fix, and my

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little one-liner transition pitch,
but I promise you is going to.

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Close more deals and it's so simple.

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You're going to be able to use this on
your very next sales appointment and

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for any owners and managers out there.

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What I'm teaching right now is
just a tiny, tiny, tiny little

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piece of my complete sales system.

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My roofing sales success
formula, which is an online.

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Sales training sales
strategy and sales system.

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That's being used by thousands of reps
across the U S so you can plug in your

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existing team, a new hires in an, a
lightening fast nine and a half hours.

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They leave with a daily sales plan
built around their income goal, how

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to make their very first sale, how
to dominate the neighborhood, how to

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overcome objections and how to run my
in-home sales process start to finish.

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And yes, it is different
than what I teach on YouTube.

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So we're just gonna get into one of
those tiny little fixes right now.

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Now let's talk about.

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Problem.

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The problem that is happening is what
I call smooth sliding into your pitch.

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All right.

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Now, what do I mean by smooth
sliding into your pitch?

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We're going to localize part of the
sale right now, which is when we

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show our photos to the homeowner.

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And by the way, whether doing
retailer storm, we're usually

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showcasing what we found on the roof.

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And then from here, we
slide into our pitch, right?

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It's the classic problem solution.

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Hey Mr.

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Homeowner, here's what's going
on by the way, I can help.

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Now this here is what I'm going to call
the transition and in this transition,

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many people don't acknowledge it.

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So the mistake is smooth sliding
into the pitch example, Mr.

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Homeowner, as you can see, your
roof is damaged and not a problem,

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what we do to help you out is, and
then boom, the paperwork comes out

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the contingency or the current.

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Now all up until this point,
we've been building trusts.

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We have a building rapport.

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Now the homeowner sees this and all
of a sudden they pump the brakes.

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They freak out.

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They're concerned.

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There's fine.

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Print.

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There's a pen.

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There's the word agreement or contract.

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Now they're thinking money.

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Where did this come from?

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I wasn't prepared.

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I feel like I'm being forced or
coerced into signing something and

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their guard goes up and I've watched
homeowners, literally clam up, get

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sweaty palms, see that in their ears.

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Shut down.

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It's almost like.

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Uh, and experience that, that
like you'll lose hearing.

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Sometimes it happens in really
high stress situations where

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we'd we like panic and bias.

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It happens to homeowners.

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They go like a deer in the headlights.

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And at this point, all that trust
we built is killed deal gone.

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It doesn't matter if you have
a perfect presentation because

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they, you just put up a.

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Wall between you and them.

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So here, my friend is the very,
very, very fast and very simple fix.

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So this little problem here,
we're not going to smooth slide.

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What we're going to do is this Mr.

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Homeowner, now that you've seen what
your roof looks like here it is.

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Would you like to hear how I can help?

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Very simple words.

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Write that one down.

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That is your transition
pitch to close more.

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Would you like to hear how.

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Now that you've seen what your
roof looks like now that you've

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seen the damage on your roof.

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Now that you've seen
the condition of your.

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Would you like to hear how I can
help and guess what happens when

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they say what they're going to say?

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Yes.

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Which is our favorite word.

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It's not an obligatory.

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Yes.

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It's not anything other
than an, a simple question.

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One of the few times, by the
way, I teach to use a close

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ended question, they say, yes.

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I would like to hear how I can help.

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We got our first.

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Yes.

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And we just got what we
got permission to pitch.

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They literally just gave
us permission to pitch.

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And what are they expecting?

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They're expecting for me to
talk about the money pieces.

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They're expecting for me
to talk about how we work.

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They're expecting me to
talk about our company.

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They're expecting me to bring up.

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And when I do this, I make them feel
what comfortable and for teams who

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are using, which many of you are
welcome here are using my program.

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You'll see how much I emphasize
comfort in there because people

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buy when they feel comfortable and
when they're comfortable and they

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make comfortable buying decisions.

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They're not thinking of the
money they're thinking of their.

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So your transition pitch, any time
you are about to get to the contract

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or the contingency agreement,
your one-liner quiz, what is.

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Would you like to hear how I can help
you slip in this mini transition phrase?

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And I'm going to, I want to bet that
your closing rate is going to go up even

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more without changing any thing else.

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So listen shit.

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Powerful transition pitch is a
short video, and I do hope that it

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was insightful and helpful because
you can use this on the very

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next sales appointment you run.

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And if you are interested, by the way,
in my complete sales system called

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the roofing sales success formula,
I do have packages available for

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individual reps and teams as a whole,
and many companies love it because

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they have a consistent process to train
everybody on a relatable sales system

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that works and is a lightening fast.

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To get results.

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There's a link in the video
description, or I invite you to call

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or text our office to learn more.

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And that number is 3 0 3 2 2 2 71 33.

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One of these days I'll get
better handwriting, but until

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then, here's that number?

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3 0 3 2 2 2 71 33.

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Now thank you again for joining me today.

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My mission is to, for you to take what you
just learned, use it in the very next rep.

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And prove it for yourself.

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So if you haven't yet done it, click here
to download that free copy of my pitch.

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Like a pro roofing sales training
via library and YouTube thinks you're

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really going to like this video.

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We'll see you on the next one.