In today's episode, I talk to Ashraf from RevenueBust about building an intent-based outreach agency that specializes in staffing, recruiting, and marketing agencies.
We dive deep into his philosophy of reaching out within three hours of detecting intent signals, exploring how his team tracks multiple data points like job postings, new executive hires, SEO rankings, and ad campaign performance to create hyper-targeted messaging. We discuss his multi-channel approach combining email and LinkedIn with upcoming voice AI agents, the importance of humanized copy that feels genuine rather than AI-generated, and his unique strategy of creating "value seekers" and "value givers" personas for LinkedIn outreach.
Enjoy 🙂
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00:00) Introduction to Outbound Wizards
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00:32) RevenueBust's Intent-Based Outreach Philosophy
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01:22) Targeting Marketing and Staffing Agencies
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02:09) Multiple Intent Signals and Data Sources
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03:33) Tools: Clay, Trigify, and One-Stop Solutions
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04:52) Prioritization and Lead Scoring Strategy
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05:14) Canada Staffing Agency Success Story
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06:49) ICP Definition Beyond Basic Demographics
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07:16) Finance Team Hiring Intent Example
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08:30) Marketing Agency SEO and Ad Targeting
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10:48) Digital Footprint Analysis and Pain Mapping
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12:18) LinkedIn vs Email Channel Strategy
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14:06) Lead Scoring Components and Methodology
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16:22) Voice Notes and Hyper-Personalization
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17:48) Contact Information and Closing
🔗 CONNECT WITH ASHRAF
🔗 CONNECT WITH SAURAV
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LinkedIn
📧 Email - saurabh@salesrobot.co
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👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
What is Outbound Wizards by SalesRobot?
This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.