Legends of Media Research

Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment.  Bryon shares fascinating insights about new ad models, the future and the new TV landscape.

Show Notes

Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment.  Bryon shares fascinating insights about new ad models, the future and the new TV landscape.

What is Legends of Media Research?

Interviews with media research leaders sharing their greatest adventures.