WEBVTT

NOTE
This file was generated by Descript 

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I don't wanna sign anything.

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I wanna wait and see what the
insurance company says first.

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Have you heard this objection?

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Because I can't believe I haven't
covered this one yet, and it came

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in due to a YouTube comment saying,
Adam, can you help me out here?

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When I have the objection,
I wanna wait and see what my

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insurance company says first.

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How do I overcome that to
get the deal on the spot?

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Well, that's exactly what I'm
gonna cover in this video.

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First, we're gonna break down why it's
happening and then I'm gonna teach you the

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path forward so it doesn't happen to you.

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If you like this video and you
want more, you want to arm your

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team with this information.

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So they can learn how to overcome
these objections effectively

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right there on the spot.

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But most importantly, how
to keep them from coming up

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by presenting the right way.

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Specifically how to transition
to that contingency agreement,

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the three key points they need to
hit in that contingency agreement

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and how to drive the values.

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So the homeowner says, actually,
That's really beneficial to me.

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So if you'd like that for you or
the team, text the word demo to 3 0

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3 2 2 2 71 33 and we will show you
exactly how we can help turn your

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team into confident closers in 30 days
or less, or we buy it back from you.

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That's 3 0 3 2 2 2 71 33.

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And before we get to it,
welcome or welcome back.

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My name's Adam Benjamin,
the roof strategist.

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I'm guessing you've tuned in, and if
not, I'm excited to have you here.

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Everything that I do on my
channel and on the program, I.

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Is designed to help you and your
team smash your income goal and give

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every customer an amazing experience.

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So without further ado, let's jump
right into tackling this objection.

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First things first, this
objection comes up generally

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due to poor communication early.

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On.

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I don't mean to insult anybody.

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I've made these mistakes.

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I've gone down this road.

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I've tried the handshake deal.

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In fact, I've done the
whole handshake deal.

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Can't get a contingency agreement signed.

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So then I start resisting signing it.

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I shift shift to the handshake deal, and
I had a guy who gave me his word that

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we'd worked together, wouldn't sign it.

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I get to his house for
the adjuster appointment.

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The adjuster's not one, two hours.

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It's 95 degrees out.

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I'm roasting my butt off
in my truck in Wisconsin.

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Summer he gets here, he lumbers out of his
truck so large he couldn't use the ladder.

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So he hands me his camera,
he hands me his chalk.

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I grab them and I look at him
like I just won the lottery.

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Cause I, it was the first time
I'd ever been in charge of this.

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And I was like, it's happening.

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Wow.

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Hop up on the roof, document
that damage, truck everything

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up, come down, hand it to him.

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He opens him up cycles
through those pictures and.

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We got it.

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I'll be paying for the roof.

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So with joy and excitement, I run
right up to that door, that homeowner

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wrap my knuckles on it, and he
answers and I go to share the news

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and I say, I have great news for you.

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We just got your roof approved and
the adjuster's writing up the scope.

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As soon as we get it, we can
move on to picking colors and

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having the fun get started.

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And I was so joyous.

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And then he looks at me stone-faced
after that handshake deal.

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He goes, great.

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No, gimme your estimate.

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And he slammed the door right in my face.

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And in that moment I learned that
I never provided the value and I.

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Solve the problem of why he didn't
sign the contingency agreement

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in the first place, and it came
back to bite me in the Heiner.

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I wasted hours and hours of time to hand
him a whole bunch of money that ended up

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going in another contractor's pocket who
is willing to do it for pretty darn cheap.

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So what I wanna break down to
you is why this is happening and

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then how you can prevent this
from happening moving forward.

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First, let's hit why.

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Hey, we wanna wait and see what
our insurance company says.

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We need to come to terms with the fact
that when the homeowner tells us an

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object, Or states an objection, it does
not mean what they say, meaning the

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words can't be taken at face value.

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You have to look deeper.

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So if we think about it, the home,
the homeowner likely trusts us enough

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because we've identified some damage and
helped them become aware of a problem

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that they generally were not aware of.

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So therefore, there's a level of
trust I trust in what I've seen.

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But the missing link is the.

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Meaning they don't need you anymore.

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You came in, you're like,
Hey, you got damage.

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It'll be covered.

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They're like, okay, cool.

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Thanks for, thanks for the help.

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And the homeowner, when we put ourselves
in their shoes and begin to think

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like them is what they're thinking.

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This guy, Adam, came out, who's a
roofer, showed me that my roofs damage.

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I kind of trust him.

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He told me it'd be
covered by the insurance.

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So what I'm gonna do is file a claim.

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I'm gonna get my insurance company out
and see, and then if it gets covered, I'm

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gonna shop around and see, Hey, you know,
Someone might be able to do this cheaper.

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I could save some money.

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I wanna make sure I'm getting a fair
price, fair value, not overpaying.

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I don't even know if I
have to pay my deductible.

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And would you agree that that is
the exact dialogue that's running

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through your customer's mind?

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That is exactly it.

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I don't need you anymore.

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You showed me something.

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I'm gonna call it in.

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I'm gonna see what happens.

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I'm gonna try to get it cheaper.

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What we need to do when we present
is tackle all of that early and

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powerfully and often, so the homeowner
sees the need to use us, that we

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become an integral part of their team.

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Through the process of working with,
not against, with the insurance carrier

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to get the damage documented, covered
appropriately and facilitate the install.

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And we do that throughout
the presentation, which

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I teach the entire thing.

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By the way, in my training center,
there's a link in the description to

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the Roofing Sales Success formula,
both for owners or for individual reps.

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Uh, if you're an owner with a team,
there's a whole lot more in there

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for you, including individual login.

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So again, text demo to three Oh.

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2 2 2 71 33 Or check the
link in the description demo.

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3 0 3 2 2 2 71 33.

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So let's get into the root cause.

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Why does this come up?

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This comes up.

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I wanna wait and see what the
insurance company says because they

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don't see a need for your service.

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It is truly that simple.

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So what is the cure?

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How do we keep this from coming up?

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We present our value in how we
work with the homeowner in a way.

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Need us where we become true, valuable
partners to the homeowner in in case in.

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In fact, when we do this the right way,
the homeowner kind of changes their mind

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about this whole contingency agreement
that was a lunch hiccup, my apologies.

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And they say, you know what?

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Uh, actually I see how
this could really help me.

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Yeah, yeah.

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Let's do this.

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Let's do this together.

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And it changes from a me to a we,
and I love that transformation.

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So how do we do it?

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Now I'm gonna give you the long version.

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I'm gonna touch on a lot of
key points, and I have to.

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Out this one disclaimer, I've
had people tell me whether it's

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in-person trainings or on video.

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They're like, Adam, It's
way too long-winded.

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And I look back and I say, I know
man, I'm doing this by design.

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And the reason is simple, if I teach you
this much, you're gonna retain this much.

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And by the time you go to use
it, you're gonna use this much.

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So if I teach you this much, which
is what you need, you're gonna

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retain this much and use this much.

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Uh, and by the way, if you're tuning
in the podcast, you're seeing a much

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a shrinking window, . That's what
you're seeing, a shrinking window.

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So I want to give you this wide
breadth of knowledge in this video

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of all these different angles of.

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So you can pick and choose, Hey, you
know, I really like this piece he used,

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or My homeowner really needs to hear this,
but not that, and you can assemble it.

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Is that fair?

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Okay, so here's the key points.

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Number one, we need to create
the need for your services.

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I'm gonna talk about that in a minute,
but I want to plant the seed so you

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can see what's coming in the little
mock presentation I'm gonna do.

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Number two, we need to showcase the
value, meaning tying our services

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to a dollar amount so they think
and feel that there's true value.

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Because there is, we
don't work for free, okay?

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So we have to present this whole
thing to say, Hey, we're serving you.

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We don't bill for it.

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The third thing we need to do is disarm
the homeowner to basically say, you just

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need to choose someone, even if it's not.

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To drive the need for the decision.

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If you're in the house and
they like you, they trust you.

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You've created a strong enough
need, you're gonna win the

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business as the solution.

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So those are the three key points.

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Okay.

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Create the need, sell the
value, and disarm them.

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So they say, Hey, you're my guy or my gal.

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All right, here's how we do it.

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Mr.

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Homeowner.

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Listen, I understand that you may
want to keep me at arm's length.

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You don't know me that well, and you
say, Hey, if this thing's true, and it's

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as easy as it sounds, I'm just gonna
get the insurance company to come on

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out, and then I'm gonna see what they
say and then likely I'll take a look at

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their number and shop around and see,
can I get someone to do it cheaper?

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Can I save some money?

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It maybe even pockets.

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And by the way, you'll notice I told
the homeowner what they're thinking.

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That's what they're thinking.

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There's no harm in that, cuz if you're
wrong, they'll just correct you.

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It's great.

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It's called elicitation,
by the way, that technique.

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All right, so now that I've kind of laid
that groundwork to now I can overcome the

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objection and I'm gonna start with this.

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Now, Mr.

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Homeowner, I respect you playing
your cards closed, but I do wanna

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serve you the best way I can.

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So I wanna remove myself, remove
myself for a sec a second, okay?

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Whether it's me or someone else,
I highly, highly, highly, highly

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recommend that you have an insurance
restoration contractor who specializes

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in these type of roof replacements or
repairs to be here with the adjuster.

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There's a few simple facts.

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Number one, four eyes are
a lot better than two.

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. In fact, about 97% of the roofs
that we replace under a storm damage

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claim, whether it be hail, wind,
or hurricane, we end up documenting

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items that the insurance carrier
missed on the first assessment.

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Now, this may not mean that the
insurance company was trying to

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stiff you or shortchange you.

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It just means that they're out here
once, and they're not necessarily roofing

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contractors, they're insurance adjusters.

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But our position here is an
insurance restoration specialist

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or a storm damage specialist means
that we have expertise not only.

00:09:01.410 --> 00:09:06.300
In the roofing side becoming
incredibly adept roofers with fantastic

00:09:06.300 --> 00:09:11.760
crews, but we understand the subtle
nuances of dealing with roof damage

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caused by hail, wind, or hurricane.

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So this damage can be
documented appropriately.

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Factoring in the manufacturer's
recommended installation or required

00:09:20.520 --> 00:09:22.829
installation paired with building code.

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And similar to like your car, if you
had to replace your transmission.

00:09:26.400 --> 00:09:29.474
Someone who doesn't know what they're
doing might just say like, Here's

00:09:29.474 --> 00:09:31.005
three grand for the transmission.

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And then you go to a body shop or a
mechanic and they say, Hey, well to

00:09:33.944 --> 00:09:37.005
get to the transmission, we gotta
undo the motor mounts, pull the

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whole engine out, which means all the
coolant oil's gonna go, we gotta do

00:09:40.334 --> 00:09:42.045
new gaskets, get the engine back in.

00:09:42.045 --> 00:09:43.709
So there's all these
other pieces that fit in.

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And roofing is just like that.

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Okay, so again, what we're
trying to do is create that need.

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Now we get into the value.

00:09:51.194 --> 00:09:55.005
So with someone like me, there you
have a higher chance and a higher

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likelihood of getting this assessed
for properly from the beginning.

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Now, the next thing, Mr.

00:10:00.290 --> 00:10:03.255
Homeowner, one of the values that
we provide, the folks that we

00:10:03.255 --> 00:10:08.055
serve, is we do not bill you for
the time, energy, and expertise to

00:10:08.055 --> 00:10:09.525
support you through this process.

00:10:10.084 --> 00:10:13.115
Me being here now, I'm gonna
be there before the adjuster.

00:10:13.115 --> 00:10:14.045
With the adjuster.

00:10:14.225 --> 00:10:16.714
Well, our team will be there during
the install and even afterwards

00:10:16.834 --> 00:10:18.365
to document things that come up.

00:10:18.425 --> 00:10:22.595
And in fact, I had one project where
a homeowner had an additional $8,000

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worth of unforeseen damage, meaning
rotted decking that needed to get

00:10:26.074 --> 00:10:28.805
replaced, excuse me, not rotted decking
that needed to get replaced due to a,

00:10:28.985 --> 00:10:30.574
uh, wood shake, shingles underneath.

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We ended up covering, getting it covered.

00:10:32.885 --> 00:10:36.605
All of it, with the exception of
his deductible, saved him $8,000.

00:10:36.814 --> 00:10:39.155
So what we do when I'm there for.

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Is to support you through this process.

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So there's no financial surprises.

00:10:43.140 --> 00:10:43.890
And again, Mr.

00:10:43.890 --> 00:10:46.590
Homeowner, we do not bill
you for those services.

00:10:46.800 --> 00:10:49.680
The only way we get compensated
is by becoming the contractor of

00:10:49.680 --> 00:10:51.960
choice to actually do the work.

00:10:52.260 --> 00:10:53.910
And then the third thing is Mr.

00:10:53.910 --> 00:10:54.300
Homeowner.

00:10:54.300 --> 00:11:00.660
Now whether it's me or someone else, I
highly recommend that you have someone

00:11:00.660 --> 00:11:04.830
there to support you for another set
of eyes who understands the process.

00:11:05.070 --> 00:11:07.260
So now that you've heard all that,
how do you feel about revisiting,

00:11:07.410 --> 00:11:10.470
having me participate with the
insurance adjuster to get you the

00:11:10.470 --> 00:11:11.760
most favorable outcome possible?

00:11:12.330 --> 00:11:15.660
And there you have it, those three
angles of attack, there's a million

00:11:15.665 --> 00:11:18.000
different ways to spin it and I'd
love to hear from you cuz you,

00:11:18.030 --> 00:11:20.250
my friend, may have a brilliant
idea to share with our community.

00:11:20.370 --> 00:11:22.140
So drop a comment below and let us.

00:11:22.694 --> 00:11:25.215
And again, in summary, the
three key points is to create

00:11:25.215 --> 00:11:27.675
the need of why you need to be
there and the value you provide.

00:11:27.915 --> 00:11:32.204
Two, share the value and tie it to a
monetary amount, meaning we don't bill

00:11:32.204 --> 00:11:36.495
you for my time or our team's time
to support you through this process.

00:11:36.500 --> 00:11:39.615
Whether it's documenting things,
uh, submitting the right evidence,

00:11:39.620 --> 00:11:40.995
if there's stuff that was missed.

00:11:41.235 --> 00:11:44.715
Supporting proper documentation for
code items or manufacturer spec.

00:11:44.715 --> 00:11:46.815
All this stuff we do on your
behalf that we don't bill you for.

00:11:46.995 --> 00:11:49.725
The third one is disarming them,
saying whether it's me or someone

00:11:49.725 --> 00:11:51.285
else, you need someone there.

00:11:51.375 --> 00:11:54.735
And that again, kind of circles back to
creating that need and when you're the

00:11:54.735 --> 00:11:56.115
right person there and you close with.

00:11:56.295 --> 00:11:58.215
And how would you feel about
revisiting having me there?

00:11:58.365 --> 00:12:01.035
Now we're back in the F, back
in the fights with speak or back

00:12:01.035 --> 00:12:04.065
in the conversation with the
potential to earn the business.

00:12:04.245 --> 00:12:06.885
So if I miss anything or there's
things you do that you think I

00:12:06.885 --> 00:12:08.505
should have shared, drop a comment.

00:12:09.525 --> 00:12:13.305
Now listen, if you are someone who
wants more and you say, Hey, listen,

00:12:13.305 --> 00:12:16.665
I, I need to arm myself, or I need
to arm my team with ways to overcome

00:12:16.665 --> 00:12:19.845
these objections on the spot elegantly
without skipping a beat, without

00:12:19.875 --> 00:12:21.195
having that cat get their time.

00:12:21.525 --> 00:12:25.365
And if you're someone that needs help or
wants your team to get help presenting the

00:12:25.370 --> 00:12:29.505
contingency agreement, positioning your
company as an authority, so they wanna

00:12:29.505 --> 00:12:32.445
work with you, then I highly recommend
you get your hands on my all-in-one

00:12:32.445 --> 00:12:36.225
sales training and sales system called
the Roofing Sales Success Formula.

00:12:36.530 --> 00:12:39.260
You can get instant access on
this page and just know it is a

00:12:39.260 --> 00:12:42.890
one-time only investment backed
by my 30 day money back guarantee.

00:12:42.890 --> 00:12:46.190
So if you're not satisfied for any
reason, I will buy it back from you.

00:12:46.280 --> 00:12:53.030
And you can text the word demo
for a demo to 3 0 3 2 2 2 71 33.

00:12:53.030 --> 00:12:57.380
That's demo to 3 0 3 2 2 2 71 33.

00:12:57.480 --> 00:12:59.690
Now listen just cuz your in
my time is about to wrap up.

00:12:59.840 --> 00:13:00.160
Doesn't.

00:13:00.585 --> 00:13:01.515
That it needs to.

00:13:01.785 --> 00:13:04.845
So if you haven't done it and you haven't
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Click right here to hop in or hang with
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video and I will see you on the next one.