1 00:00:00,050 --> 00:00:02,180 Carol Cox: From stages to lessons here. 2 00:00:02,180 --> 00:00:04,850 How our recent volunteer academy grads are 3 00:00:04,850 --> 00:00:07,310 focusing on transformation, not just 4 00:00:07,310 --> 00:00:09,230 information in their signature talks. 5 00:00:09,260 --> 00:00:11,270 On this episode of the Speaking Your Brand 6 00:00:11,270 --> 00:00:17,060 podcast. More and more women are making an 7 00:00:17,060 --> 00:00:19,760 impact by starting businesses, running for 8 00:00:19,760 --> 00:00:22,700 office and speaking up for what matters. 9 00:00:22,730 --> 00:00:24,950 With my background as a TV political 10 00:00:24,950 --> 00:00:27,830 analyst, entrepreneur, and speaker, I 11 00:00:27,830 --> 00:00:30,230 interview and coach purpose driven women to 12 00:00:30,260 --> 00:00:32,750 shape their brands, grow their companies, 13 00:00:32,750 --> 00:00:35,420 and become recognized as influencers in 14 00:00:35,450 --> 00:00:38,750 their field. This is speaking your brand, 15 00:00:38,780 --> 00:00:41,300 your place to learn how to persuasively 16 00:00:41,300 --> 00:00:44,630 communicate your message to your audience. 17 00:00:45,230 --> 00:00:47,390 Hi and welcome to backstage with Speaking 18 00:00:47,390 --> 00:00:49,160 Your Brand. I'm your host, Carol Cox. 19 00:00:49,190 --> 00:00:51,710 Today you're going to hear from three of our 20 00:00:51,710 --> 00:00:54,080 recent Thought Leader Academy graduates as 21 00:00:54,080 --> 00:00:56,090 they share a ten minute version of their 22 00:00:56,090 --> 00:00:58,640 signature talk for the very first time 23 00:00:58,640 --> 00:01:00,570 they've been working very hard for the past 24 00:01:00,570 --> 00:01:02,760 eight weeks with us to develop their thought 25 00:01:02,790 --> 00:01:05,640 leadership message and to create their brand 26 00:01:05,640 --> 00:01:07,740 new talk. And here's the thing. 27 00:01:07,740 --> 00:01:10,740 As I often say, the women that we work with 28 00:01:10,740 --> 00:01:12,030 are incredibly smart. 29 00:01:12,030 --> 00:01:13,560 They're incredibly capable. 30 00:01:13,560 --> 00:01:16,950 They already create great presentations. 31 00:01:16,950 --> 00:01:18,660 The reason they come to work with us is 32 00:01:18,660 --> 00:01:20,910 because they know they're ready to step out 33 00:01:20,910 --> 00:01:22,050 of the expert trap. 34 00:01:22,050 --> 00:01:24,450 They want to go beyond teaching and training 35 00:01:24,450 --> 00:01:26,970 and doing something more than that to 36 00:01:27,000 --> 00:01:29,970 empower their audiences in a different way. 37 00:01:30,000 --> 00:01:32,820 One of the best ways to do this is to think 38 00:01:32,820 --> 00:01:35,730 about the stages that your audience's 39 00:01:35,760 --> 00:01:38,250 audience goes through as they develop and 40 00:01:38,250 --> 00:01:41,010 transform, or to think about key lessons 41 00:01:41,010 --> 00:01:43,290 that you want to share with your audience. 42 00:01:43,290 --> 00:01:45,270 And that's exactly what you're going to hear 43 00:01:45,270 --> 00:01:47,100 today from our recent grads. 44 00:01:47,100 --> 00:01:49,290 We have Wendy McManus, Nelly Somi, and 45 00:01:49,290 --> 00:01:50,490 Heather Barrett. 46 00:01:50,490 --> 00:01:52,980 So we're going to go the three of them in 47 00:01:52,980 --> 00:01:54,600 order again, about ten minutes each. 48 00:01:54,600 --> 00:01:56,160 And then we're going to have a round table 49 00:01:56,160 --> 00:01:58,310 discussion with them afterwards about what 50 00:01:58,310 --> 00:02:00,740 it was like to create and deliver this talk 51 00:02:00,740 --> 00:02:02,480 here for the very first time, what their 52 00:02:02,480 --> 00:02:03,830 experience was like in the Thought Leader 53 00:02:03,830 --> 00:02:06,260 Academy, and what is next for them as 54 00:02:06,260 --> 00:02:08,450 speakers and as thought leaders. 55 00:02:08,780 --> 00:02:10,820 For the very first one, we have Wendy 56 00:02:10,820 --> 00:02:13,730 McManus, who is a leadership coach based in 57 00:02:13,730 --> 00:02:15,800 the Orlando, Florida area. 58 00:02:15,830 --> 00:02:18,710 Wendy, I'm going to load up your slides here 59 00:02:18,710 --> 00:02:20,720 and take it away. 60 00:02:21,410 --> 00:02:24,650 Wendy McManus: Wonderful. Thank you so much, Carol. 61 00:02:24,650 --> 00:02:26,930 I'm really excited to be here. 62 00:02:27,440 --> 00:02:30,320 So I have a question for you. 63 00:02:30,320 --> 00:02:33,380 If part of your job is to manage people, 64 00:02:33,380 --> 00:02:34,970 here's the question. 65 00:02:35,000 --> 00:02:38,180 Do you remember what it felt like when you 66 00:02:38,180 --> 00:02:40,850 first got promoted from an individual 67 00:02:40,850 --> 00:02:42,800 contributor to a people manager? 68 00:02:43,010 --> 00:02:45,830 Do you recall those early days? 69 00:02:45,830 --> 00:02:48,050 Were you excited? 70 00:02:48,080 --> 00:02:49,670 Were you scared? 71 00:02:49,760 --> 00:02:52,610 Were you thinking, Holy crap, I'm not sure 72 00:02:52,610 --> 00:02:53,900 what I'm doing. 73 00:02:53,930 --> 00:02:55,800 How am I going to figure this out. 74 00:02:56,130 --> 00:02:59,130 I remember that day when I had my first 75 00:02:59,130 --> 00:03:01,920 director report, my first role as a people 76 00:03:01,920 --> 00:03:04,890 manager. And to tell you the truth, I was 77 00:03:04,890 --> 00:03:06,900 excited because I had been told for most of 78 00:03:06,900 --> 00:03:08,970 my life that I was a born leader. 79 00:03:08,970 --> 00:03:11,040 So even though I didn't really know what I 80 00:03:11,040 --> 00:03:13,920 was doing as a people manager, I just 81 00:03:13,920 --> 00:03:16,170 reasoned that I would figure it out as I 82 00:03:16,170 --> 00:03:19,500 went along and I really needed help. 83 00:03:19,530 --> 00:03:22,200 I mean, I was drowning in work, so with my 84 00:03:22,200 --> 00:03:24,840 first hire, it felt like I'd found the 85 00:03:24,840 --> 00:03:27,270 release valve for the pressure that had been 86 00:03:27,270 --> 00:03:28,320 building up. 87 00:03:28,350 --> 00:03:31,470 Now I knew what needed to be done, but I was 88 00:03:31,470 --> 00:03:34,230 pretty much clueless about how to guide this 89 00:03:34,230 --> 00:03:38,070 other person to be successful in her role. 90 00:03:38,070 --> 00:03:41,160 And for example, my approach to one big 91 00:03:41,160 --> 00:03:42,270 challenge of leadership, which is 92 00:03:42,270 --> 00:03:44,820 delegation. My approach to delegation was 93 00:03:44,820 --> 00:03:47,610 what I would now call dump and run. 94 00:03:47,640 --> 00:03:50,400 I was perpetually in a hurry to get the work 95 00:03:50,400 --> 00:03:53,160 off my desk by dumping it on my team member 96 00:03:53,160 --> 00:03:55,490 and then running as fast as I could back to 97 00:03:55,520 --> 00:03:57,860 my stacked up workload. 98 00:03:57,950 --> 00:03:59,720 I was constantly overwhelmed. 99 00:03:59,720 --> 00:04:02,660 I was perpetually operating in crisis mode, 100 00:04:02,660 --> 00:04:05,420 and as a result, I wasn't very thoughtful 101 00:04:05,420 --> 00:04:08,090 about how I was leading my young team. 102 00:04:08,360 --> 00:04:10,790 As a people manager, I was a naive newbie, 103 00:04:10,790 --> 00:04:12,560 and looking back, I can see that my 104 00:04:12,560 --> 00:04:16,460 leadership style was based on, honestly, gut 105 00:04:16,460 --> 00:04:18,830 instinct and charisma. 106 00:04:19,010 --> 00:04:21,920 I felt like everyone else had figured out 107 00:04:21,920 --> 00:04:24,950 the secret to managing people, and I was the 108 00:04:24,950 --> 00:04:27,110 only one who was floundering. 109 00:04:27,140 --> 00:04:30,320 I wondered, like, do I need to go back and 110 00:04:30,320 --> 00:04:32,600 get my MBA, go back to school? 111 00:04:32,600 --> 00:04:35,270 Is there some book that everyone has read? 112 00:04:35,420 --> 00:04:38,330 Could I find the answer at a conference? 113 00:04:38,600 --> 00:04:41,600 Does any of this sound familiar or was it 114 00:04:41,630 --> 00:04:43,040 was it just me? 115 00:04:43,370 --> 00:04:45,530 Now I actually got positive feedback for my 116 00:04:45,530 --> 00:04:47,930 leadership style. I'm pretty sure that was 117 00:04:47,930 --> 00:04:50,060 because my first direct report, my teammate 118 00:04:50,060 --> 00:04:53,550 Megan, she was so good that she made up for 119 00:04:53,550 --> 00:04:54,690 my shortcomings. 120 00:04:54,690 --> 00:04:58,500 She barely needed a manager, which was a 121 00:04:58,500 --> 00:05:01,170 really good thing because I was barely a 122 00:05:01,170 --> 00:05:04,260 manager. Now I knew that something needed to 123 00:05:04,260 --> 00:05:06,090 change or I was headed for a very bad 124 00:05:06,120 --> 00:05:08,550 outcome. It felt like I was going to drag my 125 00:05:08,550 --> 00:05:10,080 team down with me. 126 00:05:10,110 --> 00:05:11,610 I'm going to tell you all how all this 127 00:05:11,610 --> 00:05:13,650 worked out later. Don't worry, the story 128 00:05:13,680 --> 00:05:16,290 does have a happy ending. 129 00:05:17,160 --> 00:05:21,360 So among our viewers today who loves the 130 00:05:21,360 --> 00:05:24,480 feeling of being confident and solid, 131 00:05:24,480 --> 00:05:27,420 feeling like I've got this right. 132 00:05:27,690 --> 00:05:29,220 Me too. 133 00:05:29,250 --> 00:05:30,720 I mean, who doesn't? 134 00:05:30,750 --> 00:05:33,720 It's no different when you are a newer 135 00:05:33,720 --> 00:05:37,290 manager. You want that feeling of confidence 136 00:05:37,290 --> 00:05:40,320 that comes from being competent, from being 137 00:05:40,320 --> 00:05:42,540 good at the job of leading and managing 138 00:05:42,540 --> 00:05:44,640 people. You want to feel like you know what 139 00:05:44,640 --> 00:05:47,010 you're doing, like you're not faking it. 140 00:05:47,010 --> 00:05:49,080 And if your goal is to advance in your 141 00:05:49,080 --> 00:05:51,300 career as a leader, you want to feel like 142 00:05:51,300 --> 00:05:53,730 you're solidly on that path. 143 00:05:53,730 --> 00:05:57,000 And if you are a senior leader, you want to 144 00:05:57,000 --> 00:05:59,280 fill your leadership pipeline with 145 00:05:59,280 --> 00:06:01,170 confident, capable people managers. 146 00:06:01,170 --> 00:06:04,080 You want and need those managers to be able 147 00:06:04,080 --> 00:06:06,810 to get great results from their teams. 148 00:06:06,810 --> 00:06:08,760 And you want to have happy employees. 149 00:06:08,970 --> 00:06:11,070 They enjoy reporting to those managers 150 00:06:11,070 --> 00:06:12,600 because, you know, as the saying goes, 151 00:06:12,600 --> 00:06:13,800 people don't leave jobs. 152 00:06:13,800 --> 00:06:15,300 They leave managers. 153 00:06:15,300 --> 00:06:17,340 So as a senior leader, you don't want to 154 00:06:17,340 --> 00:06:20,400 lose good people because their managers make 155 00:06:20,400 --> 00:06:23,640 it so hard for them to flourish. 156 00:06:24,210 --> 00:06:26,400 But it's tough, right? Because even though 157 00:06:26,400 --> 00:06:29,220 it's incredibly important, we generally do a 158 00:06:29,250 --> 00:06:31,920 poor job of preparing new managers for the 159 00:06:31,920 --> 00:06:34,650 role. What happens far too often is that we 160 00:06:34,650 --> 00:06:37,320 have a rock star, individual contributor 161 00:06:37,320 --> 00:06:39,270 that produces stellar results. 162 00:06:39,270 --> 00:06:41,850 So then we tap them on the shoulder, and we 163 00:06:41,850 --> 00:06:44,700 reward that performance by promoting them 164 00:06:44,700 --> 00:06:47,580 into management, which is an entirely 165 00:06:47,610 --> 00:06:49,800 different job than the one they recently 166 00:06:49,800 --> 00:06:52,680 excelled in, and most of the time we just 167 00:06:52,680 --> 00:06:54,480 expect them to figure it out. 168 00:06:54,570 --> 00:06:57,600 Is it any wonder that newer managers are 169 00:06:57,600 --> 00:07:00,870 struggling? And if you're that person who 170 00:07:00,870 --> 00:07:02,640 just got that promotion, you just got that 171 00:07:02,640 --> 00:07:04,470 tap on the shoulder, you probably think that 172 00:07:04,470 --> 00:07:07,260 you just need to learn more skills or get 173 00:07:07,260 --> 00:07:09,600 more frameworks or tools in your toolbox so 174 00:07:09,600 --> 00:07:10,920 you can be effective. 175 00:07:10,950 --> 00:07:14,340 I wondered what book I needed to read, the 176 00:07:14,340 --> 00:07:15,810 one everybody else had apparently read that 177 00:07:15,810 --> 00:07:17,760 I hadn't. The one that would give me all the 178 00:07:17,760 --> 00:07:20,610 answers. If you're a senior leader, you 179 00:07:20,610 --> 00:07:22,560 might think you just need to offer more 180 00:07:22,560 --> 00:07:25,470 training to these new people managers. 181 00:07:25,470 --> 00:07:28,410 You might be caught in that same trap of 182 00:07:28,410 --> 00:07:30,780 wanting to arm them with more skills and 183 00:07:30,780 --> 00:07:31,920 more tools. 184 00:07:31,950 --> 00:07:34,800 Or maybe you think they just need more 185 00:07:34,800 --> 00:07:37,950 encouragement to bolster their confidence. 186 00:07:38,370 --> 00:07:41,460 But somehow all those skills and processes 187 00:07:41,460 --> 00:07:44,820 and frameworks, they don't seem to solve the 188 00:07:44,970 --> 00:07:47,790 Problem and all the pats on the back and 189 00:07:47,790 --> 00:07:49,560 those. Affirmative. You've got this 190 00:07:49,560 --> 00:07:52,230 comments. They don't seem to make a 191 00:07:52,230 --> 00:07:55,380 difference. It feels like something is 192 00:07:55,380 --> 00:07:58,530 missing and indeed something is missing. 193 00:07:59,010 --> 00:08:01,380 If you think about it, there are two 194 00:08:01,410 --> 00:08:03,660 journeys towards mastery as a people 195 00:08:03,660 --> 00:08:06,030 manager. There's the outer journey, and 196 00:08:06,030 --> 00:08:08,280 that's all the stuff that people can see you 197 00:08:08,310 --> 00:08:11,220 doing, stuff like delegating and giving 198 00:08:11,220 --> 00:08:13,740 feedback and navigating conflict. 199 00:08:13,740 --> 00:08:16,830 And then there's the inner journey. 200 00:08:16,860 --> 00:08:18,930 And that's all the mindset stuff that 201 00:08:18,930 --> 00:08:23,580 happens inside, like knowing your values and 202 00:08:23,580 --> 00:08:27,030 being intentional about your impact, 203 00:08:27,030 --> 00:08:29,730 recognizing the thoughts and the fears that 204 00:08:29,730 --> 00:08:31,260 might hold you back. 205 00:08:31,380 --> 00:08:35,820 Most of us tend to focus on the outer journey 206 00:08:35,820 --> 00:08:38,130 and our quest to become effective people 207 00:08:38,130 --> 00:08:41,010 managers. We focus on acquiring more skills 208 00:08:41,010 --> 00:08:43,470 and frameworks for our toolbox, but there's 209 00:08:43,470 --> 00:08:44,880 still something missing. 210 00:08:45,180 --> 00:08:47,880 And that's the inner journey of mindset and 211 00:08:47,880 --> 00:08:50,850 intentionality. And as a leader for nearly 212 00:08:50,850 --> 00:08:53,100 two decades and a leadership coach for the 213 00:08:53,100 --> 00:08:56,010 last six years, I've seen this story play 214 00:08:56,010 --> 00:08:57,990 out countless times. 215 00:08:58,500 --> 00:09:01,350 I've coached everyone from CEOs to first 216 00:09:01,380 --> 00:09:04,290 time managers, and on the outside, their 217 00:09:04,290 --> 00:09:06,600 challenges appear to be very different. 218 00:09:06,600 --> 00:09:09,960 But peel back a few layers and the issue of 219 00:09:09,960 --> 00:09:13,140 mindset turns out to be the real issue. 220 00:09:13,170 --> 00:09:14,490 Most of the time. 221 00:09:15,000 --> 00:09:17,790 And that's why I no longer teach the outer 222 00:09:17,790 --> 00:09:20,850 journey stuff without the solid foundation 223 00:09:20,850 --> 00:09:21,930 of the inner journey. 224 00:09:21,960 --> 00:09:24,870 I no longer teach the skills without 225 00:09:24,870 --> 00:09:27,720 addressing the mindset, because working on 226 00:09:27,720 --> 00:09:29,580 the outer journey of leadership, without 227 00:09:29,580 --> 00:09:32,160 addressing the inner journey, is like 228 00:09:32,160 --> 00:09:34,770 building your dream home on a foundation of 229 00:09:34,770 --> 00:09:37,590 sand. It might look good at first, but 230 00:09:37,590 --> 00:09:40,980 before long the sand will shift and your 231 00:09:40,980 --> 00:09:42,240 house will crumble. 232 00:09:43,440 --> 00:09:45,390 Don't get me wrong, the outer journey is 233 00:09:45,390 --> 00:09:47,940 important. You know, we were talking earlier 234 00:09:47,940 --> 00:09:49,740 about delegation, so you're going to need to 235 00:09:49,770 --> 00:09:52,200 know how to delegate in a way that someone 236 00:09:52,200 --> 00:09:55,140 is engaged and excited and prepared to 237 00:09:55,170 --> 00:09:56,520 handle the project. 238 00:09:56,550 --> 00:09:58,920 But you'll also need to take that inner 239 00:09:58,950 --> 00:10:02,070 journey. You'll need to take a look at how 240 00:10:02,070 --> 00:10:04,500 you resist delegating in the first place, or 241 00:10:04,500 --> 00:10:06,540 why you do that and what you can do about 242 00:10:06,540 --> 00:10:09,810 it. You'll need to address the fears that 243 00:10:09,810 --> 00:10:12,870 are holding you back before you can become 244 00:10:12,870 --> 00:10:14,880 an effective people manager. 245 00:10:15,420 --> 00:10:17,910 And that's what I cover when I give the full 246 00:10:17,910 --> 00:10:20,160 version of this signature talk, we explore 247 00:10:20,160 --> 00:10:22,380 how your mindset, including your thoughts, 248 00:10:22,380 --> 00:10:25,470 your fears, your assumptions, and all that 249 00:10:25,470 --> 00:10:28,920 stuff that people can't see is the bedrock 250 00:10:28,920 --> 00:10:31,380 and the foundation for successfully doing 251 00:10:31,380 --> 00:10:34,350 all those people manager things that people 252 00:10:34,350 --> 00:10:37,740 can see in that signature talk. 253 00:10:37,740 --> 00:10:40,830 We walk the path that most new managers take 254 00:10:40,830 --> 00:10:43,650 from the naive newbie that is just winging 255 00:10:43,650 --> 00:10:46,680 it, to the tool collector who's always on 256 00:10:46,680 --> 00:10:49,920 the hunt for the next magical framework, and 257 00:10:49,920 --> 00:10:53,220 finally to the intentional leader who has 258 00:10:53,220 --> 00:10:55,860 both the skills and the mindset that's 259 00:10:55,890 --> 00:10:59,340 needed to unlock their team's potential. 260 00:11:01,230 --> 00:11:03,270 Now, remember in the beginning when I said 261 00:11:03,270 --> 00:11:05,820 that my early leadership style was based on 262 00:11:05,820 --> 00:11:07,920 gut instinct and charisma? 263 00:11:07,980 --> 00:11:11,010 I promised you that that story had a happy 264 00:11:11,010 --> 00:11:13,020 ending. I don't want to leave you hanging, 265 00:11:13,020 --> 00:11:16,020 even in this truncated version of my talk. 266 00:11:16,200 --> 00:11:19,650 What I learned along the way is that gut 267 00:11:19,680 --> 00:11:22,470 instinct is a wonderful tool, and charisma 268 00:11:22,470 --> 00:11:24,000 is a superpower. 269 00:11:24,030 --> 00:11:26,520 But what I was really missing was 270 00:11:26,520 --> 00:11:29,100 intentionality. When I became more 271 00:11:29,100 --> 00:11:32,250 intentional and more self-aware, everything 272 00:11:32,250 --> 00:11:33,690 started to change. 273 00:11:33,840 --> 00:11:36,960 My team showed up differently because I 274 00:11:36,990 --> 00:11:38,610 showed up That differently. 275 00:11:38,700 --> 00:11:41,820 I asked more questions and let my team take 276 00:11:41,820 --> 00:11:43,260 the lead more often. 277 00:11:43,290 --> 00:11:46,140 I let go of my controlling ways and loosened 278 00:11:46,140 --> 00:11:49,950 my death grip on how everything was done. 279 00:11:50,430 --> 00:11:52,980 And once I did that, I noticed my team 280 00:11:52,980 --> 00:11:54,120 beginning to shift. 281 00:11:54,150 --> 00:11:57,240 They became more motivated and more engaged, 282 00:11:57,240 --> 00:11:58,920 and they showed more initiative and more 283 00:11:58,920 --> 00:12:01,530 creativity. And because I had more trust in 284 00:12:01,530 --> 00:12:04,680 them, I was a lot less stressed. 285 00:12:05,430 --> 00:12:09,030 So what would it look like for you to be a 286 00:12:09,030 --> 00:12:10,980 more intentional leader? 287 00:12:11,040 --> 00:12:12,630 And I encourage you to start with small 288 00:12:12,630 --> 00:12:15,300 steps. Just identify one change that you 289 00:12:15,300 --> 00:12:18,450 could make, and then pay attention to the 290 00:12:18,450 --> 00:12:20,850 thoughts and the feelings that pop up when 291 00:12:20,850 --> 00:12:23,070 you begin to put your plans into action. 292 00:12:23,070 --> 00:12:26,580 The mindset is the real key to making the 293 00:12:26,580 --> 00:12:28,350 change stick. 294 00:12:28,920 --> 00:12:31,140 Maybe you need to ask more powerful 295 00:12:31,140 --> 00:12:32,790 questions to bring out the best in your 296 00:12:32,790 --> 00:12:36,000 team. Or perhaps you want to resist jumping 297 00:12:36,000 --> 00:12:38,370 in with all the answers so your team has a 298 00:12:38,370 --> 00:12:40,200 chance to think for themselves. 299 00:12:40,620 --> 00:12:43,440 Or maybe if your path resembles mine, you're 300 00:12:43,440 --> 00:12:45,150 realizing that you need to release some 301 00:12:45,150 --> 00:12:46,980 control and show more trust. 302 00:12:47,490 --> 00:12:49,350 You might need to let go of your death grip 303 00:12:49,380 --> 00:12:52,440 on the details, so give it a try. 304 00:12:52,470 --> 00:12:57,120 Find the courage to extend trust and see how 305 00:12:57,120 --> 00:13:00,390 it goes. And if it doesn't work out, you can 306 00:13:00,390 --> 00:13:02,100 always go back to the death grip. 307 00:13:02,550 --> 00:13:04,290 But I have a feeling you won't. 308 00:13:05,490 --> 00:13:07,380 I want to thank you so much for your time 309 00:13:07,380 --> 00:13:10,110 and attention. I'm grateful for each of you, 310 00:13:10,110 --> 00:13:13,200 and many thanks to Carole Cox and Diane Diaz 311 00:13:13,200 --> 00:13:15,030 for this opportunity to speak today. 312 00:13:15,030 --> 00:13:16,200 It's been a lot of fun. 313 00:13:17,430 --> 00:13:19,530 Carol Cox: That was fantastic, Wendy. 314 00:13:19,560 --> 00:13:22,260 Congratulations on the first time out with 315 00:13:22,260 --> 00:13:23,430 your signature talk. 316 00:13:23,430 --> 00:13:24,630 So well done. 317 00:13:24,630 --> 00:13:27,300 And really the ten minute version you. 318 00:13:27,300 --> 00:13:29,550 I've learned so much even just from this ten 319 00:13:29,550 --> 00:13:31,170 minute version. You did a great job. 320 00:13:31,170 --> 00:13:33,120 Still wrapping the end back to the 321 00:13:33,120 --> 00:13:35,140 beginning, not leaving us hanging. 322 00:13:35,140 --> 00:13:37,630 With how your leadership journey turned out. 323 00:13:37,630 --> 00:13:39,220 You got the three stages in there. 324 00:13:39,250 --> 00:13:40,930 Obviously, in the longer version of the 325 00:13:40,930 --> 00:13:43,240 signature talk, you go into much more detail 326 00:13:43,240 --> 00:13:45,400 of what those three stages look like, along 327 00:13:45,400 --> 00:13:48,280 with audience activities and questions that 328 00:13:48,280 --> 00:13:50,290 they can reflect on as well. 329 00:13:50,290 --> 00:13:51,970 So, Wendy, let me ask you this before we go 330 00:13:51,970 --> 00:13:54,250 to our next participant. 331 00:13:54,280 --> 00:13:56,320 How did that feel to deliver that for the 332 00:13:56,320 --> 00:13:58,630 first time? And tell us a little bit about 333 00:13:58,630 --> 00:14:01,030 how the development of these three stages 334 00:14:01,030 --> 00:14:03,040 happened in our VIP day together. 335 00:14:04,510 --> 00:14:05,890 Wendy McManus: That felt amazing. 336 00:14:05,920 --> 00:14:08,200 I needed the deadline, so thank you for 337 00:14:08,230 --> 00:14:11,500 that. It was really, really good for me to 338 00:14:11,530 --> 00:14:15,220 have a little bit of time pressure, um, and 339 00:14:15,220 --> 00:14:17,080 developing the three stages. 340 00:14:17,110 --> 00:14:21,040 Right. So I had this very big idea, um, 341 00:14:21,040 --> 00:14:24,220 based on what what I teach and how I coach, 342 00:14:24,250 --> 00:14:26,530 it's a very lofty idea about this inner 343 00:14:26,530 --> 00:14:27,550 journey of leadership. 344 00:14:27,550 --> 00:14:29,680 And I really wasn't convinced that it could 345 00:14:29,680 --> 00:14:32,800 be the basis for a signature talk. 346 00:14:32,830 --> 00:14:34,960 And when you and I got together in our VIP 347 00:14:34,990 --> 00:14:37,120 day and you started asking me questions and 348 00:14:37,120 --> 00:14:39,130 saying, like, what are the three stages or 349 00:14:39,130 --> 00:14:40,660 what are the three steps? 350 00:14:40,690 --> 00:14:42,550 It's like, Carol, I don't know. 351 00:14:42,550 --> 00:14:44,710 But the more we talked about it, it just 352 00:14:44,740 --> 00:14:48,070 like it all clicked into place and I 353 00:14:48,070 --> 00:14:50,620 understood and could see my own journey more 354 00:14:50,620 --> 00:14:51,670 even than my own journey. 355 00:14:51,670 --> 00:14:54,820 I could picture clients when they first come 356 00:14:54,820 --> 00:14:57,820 to me, the stories that they tell me, and 357 00:14:57,820 --> 00:14:59,560 then that phase that they get in where 358 00:14:59,560 --> 00:15:01,930 they're just like, oh, another book, another 359 00:15:01,930 --> 00:15:03,580 podcast, another conference. 360 00:15:03,580 --> 00:15:05,170 I can figure it all out. 361 00:15:05,170 --> 00:15:06,640 But they're still not addressing their 362 00:15:06,640 --> 00:15:08,710 mindset. And then where they end up, where 363 00:15:08,710 --> 00:15:10,570 they really start making a big impact. 364 00:15:10,570 --> 00:15:12,850 So you just asking me questions helped me 365 00:15:12,880 --> 00:15:14,830 see what was right in front of me, and it 366 00:15:14,830 --> 00:15:17,440 all just clicked right into place. 367 00:15:18,040 --> 00:15:19,870 Carol Cox: Fantastic. Well, again, well done. 368 00:15:19,870 --> 00:15:22,060 And for those of you watching or listening 369 00:15:22,090 --> 00:15:24,310 to the replay on the podcast, think about 370 00:15:24,310 --> 00:15:25,630 for your own talks. 371 00:15:25,660 --> 00:15:28,030 Are there stages that your audience or the 372 00:15:28,030 --> 00:15:30,040 clients that you work with go through? 373 00:15:30,070 --> 00:15:32,020 What's that first stage when you first, when 374 00:15:32,020 --> 00:15:34,180 they first come to you, or the first stage 375 00:15:34,180 --> 00:15:35,650 that your audience is at. And then once that 376 00:15:35,650 --> 00:15:37,120 second stage where they maybe they think 377 00:15:37,120 --> 00:15:38,470 that they're there, but they're not quite 378 00:15:38,470 --> 00:15:39,850 there because something is still holding 379 00:15:39,850 --> 00:15:41,830 them back. Like in Wendy's case, it's the 380 00:15:41,830 --> 00:15:43,870 toll collector where they're they think the 381 00:15:43,870 --> 00:15:45,280 tolls are going to solve their problem, but 382 00:15:45,280 --> 00:15:47,710 not quite. But it's really then getting over 383 00:15:47,710 --> 00:15:49,810 the hump because it's hard like stage two to 384 00:15:49,810 --> 00:15:51,670 stage three and whatever it is that you're 385 00:15:51,670 --> 00:15:52,810 doing is the hardest. 386 00:15:52,810 --> 00:15:54,730 That is the hardest challenge to get 387 00:15:54,730 --> 00:15:56,350 through. But that's where you see that 388 00:15:56,350 --> 00:15:58,690 transformative impact, like in Wendy's 389 00:15:58,690 --> 00:16:01,060 example with that intentional leader stage. 390 00:16:02,500 --> 00:16:04,510 Great. All right. Well done Wendy, thank you 391 00:16:04,510 --> 00:16:06,160 so much for letting your slides were 392 00:16:06,160 --> 00:16:08,290 beautiful. Very well done. 393 00:16:10,360 --> 00:16:12,160 All right Nelly, you are next. 394 00:16:12,160 --> 00:16:15,130 So Nelly Somi is the author of Making a 395 00:16:15,130 --> 00:16:18,040 Difference. She is a serial entrepreneur. 396 00:16:18,040 --> 00:16:20,320 If she sees an opportunity, she is going to 397 00:16:20,320 --> 00:16:22,150 make it happen for real. 398 00:16:22,150 --> 00:16:24,190 And so in this ten minute version of her 399 00:16:24,190 --> 00:16:26,470 keynote talk, you're going to hear a little 400 00:16:26,500 --> 00:16:29,890 bit of her story of how she became this 401 00:16:29,890 --> 00:16:33,310 incredible entrepreneur and how she finds 402 00:16:33,310 --> 00:16:35,500 opportunities wherever she looks. 403 00:16:35,680 --> 00:16:37,930 Nellie, welcome to the stage. 404 00:16:37,960 --> 00:16:40,810 Nelly Some: Welcome, everybody, and thank you so much for 405 00:16:40,810 --> 00:16:43,660 having me. You know, today I will talk to 406 00:16:43,690 --> 00:16:46,060 you about my two stories that have stuck in 407 00:16:46,060 --> 00:16:47,770 my mind for a long time. 408 00:16:47,800 --> 00:16:50,890 The first story is about me being raised up 409 00:16:50,890 --> 00:16:53,860 in Kenya when I was two weeks old, since I 410 00:16:53,860 --> 00:16:55,060 was two weeks old. 411 00:16:55,240 --> 00:16:58,570 The second story is about me coming here to 412 00:16:58,600 --> 00:17:01,510 Seattle, here in America. 413 00:17:01,990 --> 00:17:05,500 You see, I was raised up in the countryside, 414 00:17:05,500 --> 00:17:08,770 so being in the city is a big deal for me. 415 00:17:08,800 --> 00:17:11,020 Leave alone being in America. 416 00:17:11,110 --> 00:17:13,420 So you can imagine when I landed in the 417 00:17:13,420 --> 00:17:16,240 America in the SeaTac airport in America, 418 00:17:16,900 --> 00:17:19,240 first of all, when I arrived, I had my 419 00:17:19,240 --> 00:17:23,920 backpack. I had two shirts, two skirts. 420 00:17:23,920 --> 00:17:28,150 So with my lovely backpack, I was ready to 421 00:17:28,150 --> 00:17:29,290 visit America. 422 00:17:29,320 --> 00:17:30,790 Yes, I landed. 423 00:17:30,820 --> 00:17:32,980 Everything was different. 424 00:17:33,190 --> 00:17:35,020 You have to remember coming. 425 00:17:35,170 --> 00:17:37,090 Being raised up in the countryside, in 426 00:17:37,090 --> 00:17:40,540 Kenya, being around the city and all that 427 00:17:40,540 --> 00:17:42,100 was very hard to me. 428 00:17:42,130 --> 00:17:44,200 Leave alone being here in America. 429 00:17:44,200 --> 00:17:46,540 So you can imagine when I landed in this 430 00:17:46,540 --> 00:17:49,090 airport, there were lights all over. 431 00:17:50,290 --> 00:17:54,220 The place was so clean, squeaky clean, and 432 00:17:54,220 --> 00:17:56,590 there were so many machines running around 433 00:17:56,590 --> 00:18:00,040 all over. I mean, it was this wonderland 434 00:18:00,070 --> 00:18:01,960 that I remember when I was raised up. 435 00:18:01,960 --> 00:18:04,660 I was raised up, um, you know, as a 436 00:18:04,660 --> 00:18:07,390 Christian, I always read about the Bible 437 00:18:07,390 --> 00:18:10,690 stories about how heaven looks like it's so 438 00:18:10,720 --> 00:18:12,250 beautiful and all that. 439 00:18:12,250 --> 00:18:15,100 To me, this sounded like heaven to me. 440 00:18:15,370 --> 00:18:18,640 As I said, as I stood there waiting for 441 00:18:18,640 --> 00:18:21,190 other passengers to go through the exit 442 00:18:21,190 --> 00:18:24,550 door, I realized that there was this machine 443 00:18:24,550 --> 00:18:27,050 that everybody was following and going 444 00:18:27,050 --> 00:18:30,710 through it. This machine looks scary to me, 445 00:18:30,710 --> 00:18:33,140 but everybody was smiling and enjoying it. 446 00:18:33,290 --> 00:18:36,020 So I stood behind the line to wait for 447 00:18:36,020 --> 00:18:37,790 everybody to go through. 448 00:18:38,090 --> 00:18:39,800 And I think that machine. 449 00:18:39,800 --> 00:18:40,940 Now I know the name. 450 00:18:40,970 --> 00:18:43,070 Of course it's the excavator. 451 00:18:43,190 --> 00:18:44,720 No, no, no not excavator. 452 00:18:45,500 --> 00:18:47,180 Escalator. Escalator. 453 00:18:47,210 --> 00:18:48,500 Yeah, that's the one. 454 00:18:48,620 --> 00:18:51,380 So everybody went through this escalator as 455 00:18:51,380 --> 00:18:53,690 I just looked at it and wondered how I'm 456 00:18:53,690 --> 00:18:55,910 going to do that. At the end of the day, I 457 00:18:55,910 --> 00:18:58,700 decided to be the last one so that I can 458 00:18:58,700 --> 00:19:00,230 have the courage to go through it. 459 00:19:00,230 --> 00:19:01,820 But even with that, I couldn't. 460 00:19:01,850 --> 00:19:03,770 It was going so fast. 461 00:19:03,800 --> 00:19:06,620 Then all of a sudden there were two parents 462 00:19:06,620 --> 00:19:10,580 that came in grown ups with three kids with 463 00:19:10,580 --> 00:19:12,500 ages around five and seven. 464 00:19:12,530 --> 00:19:14,750 They just slide in that machine. 465 00:19:14,750 --> 00:19:16,220 They were smiling, chatting with their 466 00:19:16,220 --> 00:19:19,730 parents, and that's when I got the courage 467 00:19:19,730 --> 00:19:20,750 to try myself. 468 00:19:20,750 --> 00:19:22,850 I was like, if they can do it, that's easy. 469 00:19:22,850 --> 00:19:26,230 So I went there, put my one step on the 470 00:19:26,620 --> 00:19:30,070 escalator, not excavate the escalator. 471 00:19:30,160 --> 00:19:32,590 And I was holding this. 472 00:19:33,130 --> 00:19:34,690 Oh boy, did I know. 473 00:19:34,690 --> 00:19:36,520 I didn't know what I had signed up for. 474 00:19:36,520 --> 00:19:40,390 So one leg went to an escalator, one leg was 475 00:19:40,390 --> 00:19:43,600 stuck behind, I was holding for my dear life 476 00:19:43,630 --> 00:19:46,570 and I was being ripped literally apart. 477 00:19:46,600 --> 00:19:50,620 This is a true story, by the way, and while I 478 00:19:50,620 --> 00:19:53,890 was struggling there, there was some good 479 00:19:53,890 --> 00:19:56,230 Samaritans that were trying to help me like, 480 00:19:56,230 --> 00:19:58,030 hey man, let's help you. And I'm like, no, 481 00:19:58,060 --> 00:19:59,110 I'm okay. Smile. 482 00:19:59,140 --> 00:20:02,020 Smiling in my face but so scared in my 483 00:20:02,020 --> 00:20:05,470 heart. You know what you don't realize when 484 00:20:05,500 --> 00:20:07,480 you're an immigrant coming to America. 485 00:20:07,510 --> 00:20:10,210 There are so many myths you're told and 486 00:20:10,210 --> 00:20:12,430 you're, you know, everybody wants you. 487 00:20:12,430 --> 00:20:14,800 And I had been told, be very careful when 488 00:20:14,800 --> 00:20:16,600 you go to America. You have to know what 489 00:20:16,600 --> 00:20:18,700 you're doing or else they'll take you back 490 00:20:18,700 --> 00:20:22,000 in Africa. So at that moment, I was thinking 491 00:20:22,000 --> 00:20:25,240 about that and I thought, if these people 492 00:20:25,240 --> 00:20:27,370 help me, they will realize I don't know 493 00:20:27,370 --> 00:20:29,410 anything about this machine and they might 494 00:20:29,440 --> 00:20:30,880 take me back to Africa. 495 00:20:30,910 --> 00:20:32,200 That's what I was scared. 496 00:20:32,200 --> 00:20:34,360 The pain I was going through didn't matter. 497 00:20:34,390 --> 00:20:36,670 I was thinking about, I'm not going to go 498 00:20:36,670 --> 00:20:38,170 back to Africa. 499 00:20:38,230 --> 00:20:43,000 So after a few minutes, literally, I think I 500 00:20:43,000 --> 00:20:44,140 started bleeding. 501 00:20:44,140 --> 00:20:47,650 One of the excavators cut my leg and there 502 00:20:47,650 --> 00:20:51,790 was this guy that had they had that power 503 00:20:51,790 --> 00:20:53,710 and I think he just felt sorry. 504 00:20:53,740 --> 00:20:55,840 He just decided to act and help me. 505 00:20:55,840 --> 00:20:57,940 He held my hand. She was like, ma'am, you're 506 00:20:57,940 --> 00:20:59,650 bleeding. I'm not going to let you be 507 00:20:59,650 --> 00:21:01,720 bleeding like that. Let me help you out. 508 00:21:01,720 --> 00:21:05,230 She pulled my one hand backwards very nicely, 509 00:21:05,230 --> 00:21:07,180 by the way, a very wonderful guy. 510 00:21:07,210 --> 00:21:10,990 I took the scarf I had in my head, you know, 511 00:21:11,020 --> 00:21:14,200 covered my bleeding, and he showed me the 512 00:21:14,200 --> 00:21:17,980 stairs going down where I could use until 513 00:21:17,980 --> 00:21:20,600 now. Let me tell you guys, I do not use an 514 00:21:21,230 --> 00:21:24,020 escalator. My husband, the kids use it. 515 00:21:24,020 --> 00:21:27,290 I always either go through the stairs or use 516 00:21:27,290 --> 00:21:28,400 the elevator. 517 00:21:29,180 --> 00:21:30,740 But when I went down. 518 00:21:30,740 --> 00:21:33,320 Speaking of faith, sometimes when I went 519 00:21:33,560 --> 00:21:36,290 downstairs, I had to look for a restroom 520 00:21:36,290 --> 00:21:37,580 where I will clean my bleeding. 521 00:21:37,580 --> 00:21:40,670 My my leg was bleeding bad, so I went to the 522 00:21:40,670 --> 00:21:43,370 restroom to try to go clean it up. 523 00:21:43,370 --> 00:21:45,260 When I arrived there, there was this 524 00:21:45,260 --> 00:21:47,990 wonderful lady that talked to me, helped me 525 00:21:47,990 --> 00:21:50,660 out and we started chatting and I realized 526 00:21:50,690 --> 00:21:54,170 he she came from Africa, a different, a 527 00:21:54,200 --> 00:21:55,880 different country from mine. 528 00:21:56,270 --> 00:22:00,080 But she had a very heavy accent and her 529 00:22:00,080 --> 00:22:01,610 English wasn't better than mine. 530 00:22:01,610 --> 00:22:02,960 Mine was way better. 531 00:22:02,960 --> 00:22:05,540 But as she continued talking, she told me 532 00:22:05,540 --> 00:22:07,610 how she made it in America. 533 00:22:08,090 --> 00:22:09,500 She had kids. 534 00:22:09,980 --> 00:22:12,770 She was living good while working as a 535 00:22:12,770 --> 00:22:16,100 janitor. At that point in my life, I 536 00:22:16,100 --> 00:22:19,640 realized if she can do it, I can do it. 537 00:22:20,180 --> 00:22:21,230 She talked. 538 00:22:21,260 --> 00:22:23,750 She talked to me so many times about how 539 00:22:23,750 --> 00:22:24,890 opportunities are there. 540 00:22:24,890 --> 00:22:26,630 I ask her so many questions. 541 00:22:26,660 --> 00:22:28,970 Remember back in Kenya, which I'll talk to 542 00:22:29,000 --> 00:22:32,210 you about is I started becoming very 543 00:22:32,210 --> 00:22:35,150 independent as early as four years old, and 544 00:22:35,150 --> 00:22:37,460 I took as I took care of my grandmom when 545 00:22:37,460 --> 00:22:39,260 she was sickly most of the time. 546 00:22:39,260 --> 00:22:41,750 I learned very early to be a caregiver at a 547 00:22:41,750 --> 00:22:42,980 very early age. 548 00:22:43,010 --> 00:22:45,800 So caregiving was just part of me. 549 00:22:46,040 --> 00:22:48,980 So when this lady went on and on, she told 550 00:22:48,980 --> 00:22:51,110 me, you know what? The best job you can get 551 00:22:51,110 --> 00:22:53,960 that African can easily get it is 552 00:22:53,960 --> 00:22:57,500 caregiving. It just blew my mind. 553 00:22:57,590 --> 00:23:00,560 And I continued asking so many times about 554 00:23:00,560 --> 00:23:02,480 the caregiving. She told me so many things 555 00:23:02,480 --> 00:23:04,160 about caregiving, how I can go. 556 00:23:04,190 --> 00:23:06,800 She gave me a few contacts, some friends she 557 00:23:06,800 --> 00:23:11,000 knew, and you know, me being very outgoing 558 00:23:11,030 --> 00:23:13,730 as I've always been and that little survivor 559 00:23:13,730 --> 00:23:16,550 I used to, this was a moment for me to suck 560 00:23:16,550 --> 00:23:17,900 all the information. 561 00:23:18,500 --> 00:23:23,060 Fast forward three weeks after that, 2 to 3 562 00:23:23,060 --> 00:23:26,330 weeks after that, not only did I get a job, 563 00:23:26,330 --> 00:23:28,190 but I worked four jobs. 564 00:23:28,880 --> 00:23:32,000 I worked in a nursing home, two nursing 565 00:23:32,000 --> 00:23:36,140 homes. I worked in a in a post office. 566 00:23:36,170 --> 00:23:39,890 Priority mails to to be, you know, sorting 567 00:23:39,890 --> 00:23:42,080 priority mails. And I also worked to King 568 00:23:42,080 --> 00:23:44,660 County Library arranging the books. 569 00:23:44,690 --> 00:23:48,440 You know, when I had those few hours with 570 00:23:48,440 --> 00:23:51,650 the nursing home, I decided, you know what? 571 00:23:51,650 --> 00:23:52,670 This was not enough. 572 00:23:52,670 --> 00:23:56,330 I had all the time in my life to make it 573 00:23:56,330 --> 00:23:58,670 work, to make a living and survive. 574 00:23:58,670 --> 00:24:00,980 So I took every job I could get. 575 00:24:02,270 --> 00:24:05,120 That's, I think, how my American dream and my 576 00:24:05,120 --> 00:24:06,980 serial entrepreneur started. 577 00:24:07,430 --> 00:24:11,510 But going back to my first story, um, you 578 00:24:11,510 --> 00:24:13,520 know, I was raised up since I was two weeks 579 00:24:13,520 --> 00:24:18,470 old. I was a product of an early teenage 580 00:24:18,800 --> 00:24:20,240 pregnancy. You can call it. 581 00:24:20,240 --> 00:24:22,250 I guess they were doing some trial. 582 00:24:22,280 --> 00:24:24,320 My father and mother were trying some trial 583 00:24:24,350 --> 00:24:26,150 and error while they were kids. 584 00:24:26,150 --> 00:24:28,580 Well, here I am looking back. 585 00:24:28,580 --> 00:24:32,480 I'm like, hey, but now I'm so grateful that 586 00:24:32,480 --> 00:24:36,020 I'm here. But since my mom had to go back to 587 00:24:36,050 --> 00:24:39,260 school, I was left with my grandmother since 588 00:24:39,260 --> 00:24:41,720 I was two weeks old. So literally, I haven't 589 00:24:41,720 --> 00:24:43,280 really been raised up with my mom, my 590 00:24:43,280 --> 00:24:46,610 grandma, but her being older, she became 591 00:24:46,610 --> 00:24:48,350 sickly. A lot of time. 592 00:24:48,590 --> 00:24:49,850 God bless her heart. 593 00:24:49,880 --> 00:24:53,120 She loved me, protected me, and provided me 594 00:24:53,120 --> 00:24:55,250 everything I needed despite the fact that I 595 00:24:55,250 --> 00:24:58,220 was very poor and she was very poor. 596 00:24:58,250 --> 00:25:00,740 In fact, I, I started becoming an 597 00:25:00,830 --> 00:25:02,780 entrepreneur at a very early stage. 598 00:25:02,780 --> 00:25:05,660 I sold pineapple in the village, eggs in the 599 00:25:05,660 --> 00:25:07,880 village, and moonshine, they call it 600 00:25:07,910 --> 00:25:10,310 chang'aa. But here I realized the name is 601 00:25:10,340 --> 00:25:12,830 moonshine. No no no no, don't look at me 602 00:25:12,830 --> 00:25:15,620 like that. Yes. Moonshine made my life. 603 00:25:15,650 --> 00:25:17,480 I'm proud to say that. 604 00:25:17,540 --> 00:25:19,520 And that's how I really survived. 605 00:25:19,520 --> 00:25:20,810 Over and over. 606 00:25:20,840 --> 00:25:22,340 But you know what? 607 00:25:23,240 --> 00:25:24,980 That survival skills. 608 00:25:24,980 --> 00:25:27,680 When I came here in America, those survival 609 00:25:27,680 --> 00:25:29,960 skills really paid off. 610 00:25:29,990 --> 00:25:33,140 It's funny how your childhood really can 611 00:25:33,140 --> 00:25:35,810 shape you to become who you are. 612 00:25:35,840 --> 00:25:38,120 Remember, I came here in America. 613 00:25:38,150 --> 00:25:39,500 I didn't know anybody. 614 00:25:39,500 --> 00:25:41,900 I had my step aunt who was picking me up in 615 00:25:41,900 --> 00:25:45,380 the airport, and he was very late and I was 616 00:25:45,380 --> 00:25:47,030 a little frustrated. But guess what? 617 00:25:47,060 --> 00:25:51,680 Her being late made me meet with this lady 618 00:25:51,680 --> 00:25:54,260 in the bathroom and all of a sudden meeting 619 00:25:54,260 --> 00:25:57,230 that lady. Speaking of having people in your 620 00:25:57,230 --> 00:25:59,900 life help us in our life to help you 621 00:25:59,930 --> 00:26:02,030 through, to become who you are. 622 00:26:02,060 --> 00:26:04,640 And speaking of having scenarios and 623 00:26:04,640 --> 00:26:06,710 situations happening in your life that 624 00:26:06,710 --> 00:26:08,120 sometimes you don't know why they are 625 00:26:08,120 --> 00:26:11,540 happening, but they turn out to be meant to 626 00:26:11,570 --> 00:26:15,320 be there. Okay, so my first lesson, um, you 627 00:26:15,320 --> 00:26:17,330 know, after coming, I'll just make a 628 00:26:17,330 --> 00:26:19,850 summary. I have the first dream coming in 629 00:26:19,850 --> 00:26:22,490 America with all the hardship, but I 630 00:26:22,490 --> 00:26:24,530 realized that I wasn't really good at 631 00:26:24,530 --> 00:26:26,510 getting help. I'm talking about the 632 00:26:26,510 --> 00:26:29,330 elevator. I'm talking about realizing that I 633 00:26:29,330 --> 00:26:31,520 can really use some help in the bathroom 634 00:26:31,520 --> 00:26:34,160 with this nice lady, then going back to 635 00:26:34,190 --> 00:26:37,790 Kenya with all my life, having very hardship 636 00:26:37,790 --> 00:26:40,940 life and, you know, struggling to survive 637 00:26:40,940 --> 00:26:44,360 and depending on selling food, um, you know, 638 00:26:44,390 --> 00:26:46,430 vegetables, pineapple, moonshine in the 639 00:26:46,430 --> 00:26:49,580 street back in the day, since I was young, 640 00:26:49,610 --> 00:26:51,710 you know, I thought that was very tough. 641 00:26:51,740 --> 00:26:54,590 Little did I know that my childhood really 642 00:26:54,590 --> 00:26:58,970 prepared me to be wherever I am now, a 643 00:26:58,970 --> 00:27:00,260 serial entrepreneur. 644 00:27:00,260 --> 00:27:03,470 I mean, I do own a few businesses from 645 00:27:03,470 --> 00:27:05,300 construction, health care. 646 00:27:05,330 --> 00:27:07,940 You know, I am an author to motivational 647 00:27:07,970 --> 00:27:10,220 speaker and the and the list goes on. 648 00:27:10,250 --> 00:27:14,570 My point is for everybody out there, please 649 00:27:14,570 --> 00:27:17,870 do not do not give up on your dreams. 650 00:27:17,900 --> 00:27:21,260 No matter what your life has been, no matter 651 00:27:21,260 --> 00:27:23,390 how tough has been in the past. 652 00:27:23,390 --> 00:27:24,800 Just think about it. 653 00:27:24,830 --> 00:27:29,180 It might really be a way of that hard life. 654 00:27:29,180 --> 00:27:32,330 It's a way of it preparing you to be a 655 00:27:32,330 --> 00:27:35,480 successful person and to be whoever you are 656 00:27:36,440 --> 00:27:38,600 to to be wherever you want to be. 657 00:27:38,600 --> 00:27:41,210 To me, in my case, all that entrepreneur and 658 00:27:41,210 --> 00:27:43,730 struggling when I was kid really prepared me 659 00:27:43,730 --> 00:27:44,960 to be an entrepreneur. 660 00:27:44,960 --> 00:27:48,080 When it comes to health, trust me all the 661 00:27:48,080 --> 00:27:51,170 time during everything I've done from Kenya 662 00:27:51,170 --> 00:27:54,950 and from here, it's taken a lot, a lot of 663 00:27:54,950 --> 00:27:58,430 time for me to do that, but with help of so 664 00:27:58,430 --> 00:27:59,960 many people along the way. 665 00:27:59,960 --> 00:28:02,720 So please, please, please do accept help. 666 00:28:02,720 --> 00:28:05,180 There are so much help out there if we can 667 00:28:05,180 --> 00:28:07,910 just accept the help with me in the 668 00:28:07,910 --> 00:28:10,700 elevator. You know I refuse the help because 669 00:28:10,700 --> 00:28:12,920 I just didn't want to look, that I was weak. 670 00:28:12,920 --> 00:28:14,180 But guess what? 671 00:28:14,270 --> 00:28:17,990 That guy who decided to help me really 672 00:28:17,990 --> 00:28:20,030 helped me a lot. Maybe I would have broken 673 00:28:20,030 --> 00:28:22,640 my leg struggling there and then. 674 00:28:22,640 --> 00:28:23,750 They helped that. 675 00:28:23,750 --> 00:28:26,480 I met again, this lady in the bathroom, and 676 00:28:26,480 --> 00:28:28,730 she was able to navigate and show me how to 677 00:28:28,760 --> 00:28:31,370 navigate around. To be a caregiver is what 678 00:28:31,370 --> 00:28:32,960 really helped me to get a job. 679 00:28:32,960 --> 00:28:34,130 In the next three weeks. 680 00:28:34,130 --> 00:28:36,980 After 2 to 3 weeks, I was working and that's 681 00:28:36,980 --> 00:28:38,480 where my dream came in. 682 00:28:38,480 --> 00:28:43,250 So my my advice or my my inspiration to you 683 00:28:43,250 --> 00:28:45,200 is keep on looking for that help. 684 00:28:45,200 --> 00:28:47,390 Keep on pushing for that dream because you 685 00:28:47,390 --> 00:28:49,640 never know when you knock, whenever the door 686 00:28:49,670 --> 00:28:51,890 will be open. Keep on knocking all those 687 00:28:51,890 --> 00:28:52,940 doors with me. 688 00:28:52,940 --> 00:28:55,040 I'll tell you that is a story for another 689 00:28:55,040 --> 00:28:59,660 day. I have knocked so, so many doors that 690 00:28:59,660 --> 00:29:02,690 have been closed. But finally, you know 691 00:29:02,720 --> 00:29:04,130 there are few that open. 692 00:29:04,130 --> 00:29:06,380 And guess what? It's really helped me to be 693 00:29:06,380 --> 00:29:07,640 wherever I am now. 694 00:29:07,640 --> 00:29:09,710 If you want to know more about me, uh, 695 00:29:09,710 --> 00:29:13,640 please do uh, to visit, um, do visit the 696 00:29:13,640 --> 00:29:17,660 website, visit uh w ww making a difference 697 00:29:17,660 --> 00:29:18,950 with Nellie Dotcom. 698 00:29:18,950 --> 00:29:20,210 You will know so much. 699 00:29:20,210 --> 00:29:22,700 You will learn so much about what I do. 700 00:29:22,700 --> 00:29:25,130 And of course we can always have one on one 701 00:29:25,130 --> 00:29:27,890 virtual tours, virtual discussion. 702 00:29:27,890 --> 00:29:29,900 So and also check out the book. 703 00:29:29,900 --> 00:29:32,420 It's in Barnes and Noble and it's also in 704 00:29:32,420 --> 00:29:35,150 Amazon. Uh, making a difference with Nellie. 705 00:29:35,150 --> 00:29:36,830 And my name is Nellie Somi. 706 00:29:36,860 --> 00:29:39,020 N e l l y s o m e. 707 00:29:39,050 --> 00:29:41,270 People call me Sam, but Somi is okay. 708 00:29:41,300 --> 00:29:42,770 Thank you so much. 709 00:29:43,340 --> 00:29:44,930 Carol Cox: All right. Thank you so much, Nellie. 710 00:29:44,960 --> 00:29:47,480 Fantastic. Let's go to Heather and then we 711 00:29:47,480 --> 00:29:48,950 will do a roundtable discussion. 712 00:29:48,950 --> 00:29:51,710 Heather. Heather Bright is the founder of 713 00:29:51,710 --> 00:29:53,720 Skill Masters Market, and she works in the 714 00:29:53,720 --> 00:29:55,460 learning and development field with 715 00:29:55,460 --> 00:29:57,650 nonprofits. And she's going to share with us 716 00:29:57,680 --> 00:29:59,780 her the ten minute version of her signature 717 00:29:59,780 --> 00:30:01,670 talk. Heather, take it away. 718 00:30:01,760 --> 00:30:06,560 Heather Burright: Have you ever tried to change a behavior or 719 00:30:06,560 --> 00:30:09,380 create a new habit? 720 00:30:11,000 --> 00:30:13,100 All right. Is it coming to mind? 721 00:30:13,130 --> 00:30:15,860 What happened? Think about that experience. 722 00:30:15,860 --> 00:30:17,240 Was it easy? 723 00:30:17,270 --> 00:30:18,920 Were you successful? 724 00:30:19,430 --> 00:30:20,990 Where did you stumble? 725 00:30:23,300 --> 00:30:26,990 So I want to tell you a little story about a 726 00:30:26,990 --> 00:30:29,390 habit that I had to create. 727 00:30:30,320 --> 00:30:34,070 So last year, I went to my primary care 728 00:30:34,070 --> 00:30:36,200 physician, and they did some blood work. 729 00:30:36,230 --> 00:30:38,240 And the doctor called me after the 730 00:30:38,240 --> 00:30:41,330 appointment to say everything looks good. 731 00:30:41,750 --> 00:30:45,200 So I didn't take any action. 732 00:30:45,980 --> 00:30:48,320 I didn't do anything different because I 733 00:30:48,320 --> 00:30:51,890 wasn't aware there was any kind of problem. 734 00:30:53,030 --> 00:30:55,880 Later in the year, I saw a specialist about 735 00:30:55,880 --> 00:30:58,070 something else, and they pulled up my recent 736 00:30:58,070 --> 00:31:01,170 bloodwork. Bloodwork as they do, And she 737 00:31:01,170 --> 00:31:03,120 pointed out that my iron levels were 738 00:31:03,120 --> 00:31:04,800 actually a little low. 739 00:31:05,520 --> 00:31:09,120 And so this doctor suggested I take iron at 740 00:31:09,150 --> 00:31:10,440 least every other day. 741 00:31:11,730 --> 00:31:14,640 So I left the doctor's appointment. 742 00:31:14,640 --> 00:31:16,260 I bought some iron. 743 00:31:16,380 --> 00:31:20,610 I took it when I remembered, but I wasn't 744 00:31:20,610 --> 00:31:22,020 super regular about it. 745 00:31:22,020 --> 00:31:25,440 I didn't have a sense of urgency motivating 746 00:31:25,440 --> 00:31:26,910 me to do it. 747 00:31:28,110 --> 00:31:30,210 Then later in the year, I saw a different 748 00:31:30,210 --> 00:31:32,610 specialist about something else, and this 749 00:31:32,610 --> 00:31:34,920 doctor too, pulled up my bloodwork from 750 00:31:34,920 --> 00:31:36,330 earlier in that year. 751 00:31:37,380 --> 00:31:39,600 But this doctor paused. 752 00:31:40,050 --> 00:31:41,280 You know that pause. 753 00:31:41,670 --> 00:31:42,960 You don't like to have that pause at the 754 00:31:42,960 --> 00:31:44,250 doctor's office? 755 00:31:44,340 --> 00:31:47,580 She paused, and she told me that my iron 756 00:31:47,580 --> 00:31:51,420 levels were actually really low, and that if 757 00:31:51,420 --> 00:31:53,520 I didn't get them up, she would want to 758 00:31:53,520 --> 00:31:56,430 start me on an IV to give me iron. 759 00:31:57,510 --> 00:31:59,370 Well, that's a completely different picture. 760 00:32:00,300 --> 00:32:01,590 And do you know what I did? 761 00:32:02,460 --> 00:32:05,370 I started taking my iron, but it wasn't 762 00:32:05,370 --> 00:32:08,760 until someone made me aware of the problem. 763 00:32:08,760 --> 00:32:11,940 They gave me instructions on how to fix it 764 00:32:11,940 --> 00:32:15,060 and made me uncomfortable thinking about the 765 00:32:15,060 --> 00:32:18,750 alternative, that I decided to change my 766 00:32:18,750 --> 00:32:23,220 behavior. And even then, I had to set an 767 00:32:23,220 --> 00:32:26,970 alarm on my phone to remind me to take it. 768 00:32:28,440 --> 00:32:31,200 Behavior change is a funny thing. 769 00:32:31,230 --> 00:32:34,860 Taking iron is a simple task. 770 00:32:35,190 --> 00:32:38,970 Yet I needed awareness, a sense of urgency, 771 00:32:39,360 --> 00:32:42,000 and a prompt to do it. 772 00:32:42,960 --> 00:32:46,080 So why are we surprised when we want our 773 00:32:46,080 --> 00:32:49,560 learners to change something and they don't? 774 00:32:50,250 --> 00:32:53,940 Even a simple change can feel really 775 00:32:53,940 --> 00:32:59,760 complex. And we have to be intentional as we 776 00:32:59,790 --> 00:33:03,810 design for behaviour change at every step in 777 00:33:03,810 --> 00:33:05,610 the learning and development process. 778 00:33:05,610 --> 00:33:08,250 And that's what we're going to explore 779 00:33:08,640 --> 00:33:14,040 today. Here's the challenge. 780 00:33:14,550 --> 00:33:18,000 Knowledge doesn't equal behaviour change. 781 00:33:19,170 --> 00:33:21,330 Yet most of our training focuses on what 782 00:33:21,330 --> 00:33:25,530 people need to know and maybe do. 783 00:33:25,530 --> 00:33:29,550 If we're lucky, they don't actually account 784 00:33:29,550 --> 00:33:33,390 for the behaviour change. 785 00:33:41,940 --> 00:33:45,480 So I'm Heather, I'm an LD pro, I have about 786 00:33:45,480 --> 00:33:47,700 20 years in the field, and I've worked 787 00:33:47,700 --> 00:33:49,740 internally at a national nonprofit for about 788 00:33:49,740 --> 00:33:51,750 eight years, and now I consult with some of 789 00:33:51,750 --> 00:33:54,210 the US's largest nonprofits on their 790 00:33:54,210 --> 00:33:56,280 training and leadership development needs. 791 00:33:56,280 --> 00:33:58,920 I know what it's like to be asked to create 792 00:33:58,920 --> 00:34:00,780 a training because someone thinks the 793 00:34:00,780 --> 00:34:03,510 learner needs to know something, and I'm on 794 00:34:03,510 --> 00:34:05,130 a mission to change that. 795 00:34:05,310 --> 00:34:08,880 I'm the host of learning for good, a top 2.5% 796 00:34:08,910 --> 00:34:10,830 globally ranked podcast where I explore 797 00:34:10,860 --> 00:34:13,170 trends, lessons learned, and real world 798 00:34:13,170 --> 00:34:16,860 experiences related to L, D, and I formed a 799 00:34:16,860 --> 00:34:18,420 private community for nonprofit and 800 00:34:18,420 --> 00:34:20,880 association L and D pros to learn and grow 801 00:34:20,880 --> 00:34:23,820 together. And I'm also a contributor to many 802 00:34:23,820 --> 00:34:25,980 industry organizations organizations such as 803 00:34:25,980 --> 00:34:27,600 Chief Learning Officer and Training 804 00:34:27,600 --> 00:34:28,620 Industry, Inc.. 805 00:34:29,040 --> 00:34:32,400 I've been at this for a while, and I'm on a 806 00:34:32,400 --> 00:34:37,410 quest to always do it better because the 807 00:34:37,410 --> 00:34:40,410 people we serve deserve it. 808 00:34:45,150 --> 00:34:48,990 So as we head into this talk and we lean 809 00:34:48,990 --> 00:34:50,640 into the conversation, I want you to have a 810 00:34:50,640 --> 00:34:53,820 specific change in mind. 811 00:34:54,900 --> 00:34:58,800 What is one change you need a key audience 812 00:34:58,800 --> 00:35:07,140 to make? And then how will you help them 813 00:35:07,140 --> 00:35:09,120 make that change? 814 00:35:10,350 --> 00:35:13,770 Historically, our answer has been training. 815 00:35:15,300 --> 00:35:16,650 In fact. 816 00:35:20,970 --> 00:35:22,680 My slides are going a little too fast. 817 00:35:22,680 --> 00:35:25,110 In fact, the Harvard Business Review found 818 00:35:25,110 --> 00:35:29,670 that companies spend $350 billion globally 819 00:35:29,670 --> 00:35:33,000 on training every single year. 820 00:35:36,060 --> 00:35:38,280 And here's what typically happens. 821 00:35:39,750 --> 00:35:43,230 Someone in your organization thinks we have 822 00:35:43,230 --> 00:35:48,450 a problem, but they say we need a training 823 00:35:49,500 --> 00:35:52,230 and they schedule a meeting with a learning 824 00:35:52,230 --> 00:35:55,440 leader who schedules a meeting with the lab 825 00:35:55,470 --> 00:35:58,350 manager, who schedules a meeting with the 826 00:35:58,350 --> 00:36:00,720 instructional designer, who then reaches out 827 00:36:00,720 --> 00:36:02,190 to the subject matter expert. 828 00:36:02,670 --> 00:36:05,340 It's like playing a game of telephone when 829 00:36:05,340 --> 00:36:08,160 the gossip wasn't even accurate in the first 830 00:36:08,160 --> 00:36:16,410 place. And the training doesn't always work. 831 00:36:17,670 --> 00:36:19,770 Traditional training focuses on knowledge, 832 00:36:19,770 --> 00:36:22,170 not behavior, and it crams too much 833 00:36:22,200 --> 00:36:24,540 information into one solution. 834 00:36:25,110 --> 00:36:26,640 It isn't based on behavior change 835 00:36:26,640 --> 00:36:28,740 principles, and it doesn't account for 836 00:36:28,740 --> 00:36:31,410 external factors like supervisor buy in or 837 00:36:31,410 --> 00:36:33,210 existing systems and processes that the 838 00:36:33,210 --> 00:36:34,770 person is going to have to deal with. 839 00:36:35,040 --> 00:36:39,270 It isn't personalized for the learner and it 840 00:36:39,270 --> 00:36:40,740 often just doesn't work. 841 00:36:43,920 --> 00:36:47,040 So why do we always go with training? 842 00:36:48,390 --> 00:36:51,420 As American rapper Cheryl James said, change 843 00:36:51,450 --> 00:36:56,190 is not an event, it's a process and training 844 00:36:56,490 --> 00:36:57,630 is an event. 845 00:37:00,690 --> 00:37:06,330 So I want us to shift from training an event 846 00:37:06,570 --> 00:37:09,660 to a human centered process. 847 00:37:13,650 --> 00:37:17,130 And today we're going to cover the first of 848 00:37:17,130 --> 00:37:19,770 three keys to help you get there. 849 00:37:19,800 --> 00:37:23,550 The three keys are context change and 850 00:37:23,550 --> 00:37:31,830 community. So we want to avoid the telephone 851 00:37:31,830 --> 00:37:36,870 game. Instead, we want to go get first hand 852 00:37:36,870 --> 00:37:39,870 information and experiences from the 853 00:37:39,870 --> 00:37:41,670 intended audience. 854 00:37:42,300 --> 00:37:45,240 This is the context these conversations 855 00:37:45,240 --> 00:37:48,210 provide us with the context we need to 856 00:37:48,240 --> 00:37:51,930 inform how we design for behaviour change. 857 00:37:51,930 --> 00:37:55,650 And there's two components to context. 858 00:38:01,440 --> 00:38:05,400 The first what is happening inside the 859 00:38:05,400 --> 00:38:08,430 organisation or even potentially outside the 860 00:38:08,430 --> 00:38:11,610 organisation that's driving this need for 861 00:38:11,610 --> 00:38:12,840 behaviour change. 862 00:38:13,770 --> 00:38:15,390 So here's an example. 863 00:38:15,390 --> 00:38:18,030 I was working with a client who had tons of 864 00:38:18,030 --> 00:38:20,850 staff changes happening, and one team in 865 00:38:20,850 --> 00:38:23,070 particular had experienced a lot of 866 00:38:23,070 --> 00:38:26,220 leadership turnover in a span of 6 to 12 867 00:38:26,220 --> 00:38:29,940 months. The new leader's goal was to create 868 00:38:29,970 --> 00:38:33,330 a team that would really work together in a 869 00:38:33,330 --> 00:38:36,990 more collective impact approach. 870 00:38:37,620 --> 00:38:39,240 They had traditionally worked with external 871 00:38:39,240 --> 00:38:41,820 partners on a very transactional level, and 872 00:38:41,820 --> 00:38:43,950 to achieve the organisation's strategic 873 00:38:43,950 --> 00:38:47,370 goals, they needed much deeper partnerships 874 00:38:47,370 --> 00:38:49,290 in the communities they were working in. 875 00:38:50,250 --> 00:38:52,830 So the organization's strategies in this 876 00:38:52,830 --> 00:38:56,340 case were driving that change. 877 00:39:02,190 --> 00:39:05,610 The other component of this is what is the 878 00:39:05,610 --> 00:39:07,950 day to day experience of the learner. 879 00:39:09,540 --> 00:39:12,810 What might motivate them or discourage them 880 00:39:12,810 --> 00:39:14,580 from making this change? 881 00:39:15,750 --> 00:39:17,610 For this client in particular, the amount of 882 00:39:17,610 --> 00:39:20,190 leadership turnover had impacted morale. 883 00:39:20,910 --> 00:39:24,060 Staff didn't feel seen, heard or valued. 884 00:39:24,720 --> 00:39:26,670 Why should they put a ton of effort into one 885 00:39:26,670 --> 00:39:29,310 executive's vision? When history told them 886 00:39:29,310 --> 00:39:30,870 they were going to get a new one in just a 887 00:39:30,870 --> 00:39:32,100 few short months? 888 00:39:33,060 --> 00:39:37,860 On top of that, the team had other work. 889 00:39:37,890 --> 00:39:40,620 They had enrollment quotas they had to meet 890 00:39:41,460 --> 00:39:42,750 because on top of creating these 891 00:39:42,790 --> 00:39:45,010 partnerships, they were responsible for 892 00:39:45,010 --> 00:39:48,610 enrolling students into their programs, and 893 00:39:48,610 --> 00:39:51,250 so they were both real and perceived 894 00:39:51,250 --> 00:39:53,860 barriers to this change. 895 00:39:55,270 --> 00:39:58,210 And if you had asked them why they weren't 896 00:39:58,210 --> 00:40:00,760 creating deeper partnerships, they would 897 00:40:00,790 --> 00:40:04,900 have told you, I'm busy working. 898 00:40:07,450 --> 00:40:10,300 So at the beginning, you identified a change 899 00:40:10,300 --> 00:40:12,820 that you need your audience to make. 900 00:40:13,450 --> 00:40:16,420 Now I want you to empathize with them. 901 00:40:17,230 --> 00:40:19,540 Put yourself in their shoes. 902 00:40:20,020 --> 00:40:23,830 Think about their daily experiences at work. 903 00:40:24,790 --> 00:40:28,630 What might motivate them to make that change? 904 00:40:31,090 --> 00:40:33,850 What might prevent them from making that 905 00:40:33,850 --> 00:40:38,650 change? Wendy, I think about your talk and 906 00:40:38,650 --> 00:40:40,660 the leaders that you're coaching and what 907 00:40:40,660 --> 00:40:43,510 might motivate them to make that change. 908 00:40:44,470 --> 00:40:47,230 Maybe they're just tired of it feeling hard. 909 00:40:47,770 --> 00:40:50,350 They're tired of feeling overwhelmed. 910 00:40:50,860 --> 00:40:53,890 And they want some solution, right? 911 00:40:53,920 --> 00:40:55,300 If they're in that, they're collecting all 912 00:40:55,330 --> 00:40:56,410 their tools. 913 00:40:56,410 --> 00:40:57,940 They want a solution. 914 00:40:57,940 --> 00:41:00,430 There is a motivation and a desire to 915 00:41:00,460 --> 00:41:03,400 change. But what might prevent them from 916 00:41:03,400 --> 00:41:04,930 making that change? 917 00:41:06,160 --> 00:41:07,420 I would say you're probably going to face a 918 00:41:07,420 --> 00:41:08,770 couple of things. 919 00:41:09,460 --> 00:41:12,310 One, they're busy, which is why they're 920 00:41:12,310 --> 00:41:14,830 having a hard time doing it to begin with. 921 00:41:14,830 --> 00:41:17,200 And so that will also be something that 922 00:41:17,200 --> 00:41:19,720 could be a barrier for them. 923 00:41:20,770 --> 00:41:22,690 Or it might be that they haven't bought in 924 00:41:22,690 --> 00:41:25,810 to mindset because they're so focused on the 925 00:41:25,810 --> 00:41:27,370 tools and the skills. 926 00:41:28,780 --> 00:41:30,640 And so at this point, really this is all 927 00:41:30,640 --> 00:41:31,900 just a guess. 928 00:41:32,890 --> 00:41:35,290 But these are things you can discover when 929 00:41:35,290 --> 00:41:37,480 you spend time with your audience. 930 00:41:37,480 --> 00:41:40,330 And this will give you the context. 931 00:41:40,360 --> 00:41:41,530 You need. 932 00:41:43,990 --> 00:41:47,170 Context is just one of the three CS, and 933 00:41:47,170 --> 00:41:49,060 it's the only one we're going to explore 934 00:41:49,060 --> 00:41:52,180 today. But when you use the three CS, you 935 00:41:52,180 --> 00:41:55,030 can create the play by play for your 936 00:41:55,030 --> 00:41:57,850 learners, and then they can get out on the 937 00:41:57,850 --> 00:42:00,880 field with their team and win. 938 00:42:04,150 --> 00:42:07,180 And really when you do this, when you focus 939 00:42:07,180 --> 00:42:10,450 on these three CS, there is no limit to the 940 00:42:10,450 --> 00:42:12,250 impact you can have. 941 00:42:13,210 --> 00:42:15,130 You're doing important work. 942 00:42:15,160 --> 00:42:17,500 You're a strategic partner to others in your 943 00:42:17,500 --> 00:42:20,260 organization. You're helping people navigate 944 00:42:20,260 --> 00:42:22,660 change and show up as their best selves 945 00:42:22,660 --> 00:42:24,400 every day. 946 00:42:24,430 --> 00:42:26,980 You're building the future leaders of your 947 00:42:26,980 --> 00:42:30,250 organization. You're amplifying the work of 948 00:42:30,250 --> 00:42:32,860 your nonprofit, accelerating its impact and 949 00:42:32,860 --> 00:42:35,200 making a difference in communities around 950 00:42:35,200 --> 00:42:38,380 the world. A couple of years ago, I created 951 00:42:38,380 --> 00:42:40,120 a learning experience for a client. 952 00:42:40,420 --> 00:42:42,790 We knew that postpartum death rates were too 953 00:42:42,790 --> 00:42:45,340 high, and this organization was committed to 954 00:42:45,340 --> 00:42:47,650 bringing those numbers down. 955 00:42:47,770 --> 00:42:51,250 They saw doulas and midwives as the conduit 956 00:42:51,250 --> 00:42:54,310 for this. So we set out to create a behavior 957 00:42:54,310 --> 00:42:57,190 change. We needed them to build a great 958 00:42:57,190 --> 00:43:00,250 relationship with their clients, and we 959 00:43:00,250 --> 00:43:02,200 needed them to recognize urgent warning 960 00:43:02,200 --> 00:43:04,570 signs in postpartum women. 961 00:43:05,530 --> 00:43:07,690 We needed them to leverage the relationship 962 00:43:07,690 --> 00:43:09,100 they were building to encourage their 963 00:43:09,100 --> 00:43:11,200 clients to seek medical care. 964 00:43:11,560 --> 00:43:13,810 And so we designed an experience to help 965 00:43:13,810 --> 00:43:15,460 create this change. 966 00:43:15,550 --> 00:43:17,530 A few months after we launched, we heard 967 00:43:17,530 --> 00:43:18,910 from one of the learners. 968 00:43:19,150 --> 00:43:20,350 She had done it. 969 00:43:21,100 --> 00:43:23,140 She had recognized something that was going 970 00:43:23,140 --> 00:43:26,440 on with her client, and she got her to seek 971 00:43:26,440 --> 00:43:29,200 care. She was right. 972 00:43:29,620 --> 00:43:32,020 She probably saved a life. 973 00:43:32,620 --> 00:43:35,380 All because we were intentional about how we 974 00:43:35,440 --> 00:43:37,810 designed that experience. 975 00:43:38,530 --> 00:43:40,660 Do you want to have that kind of impact? 976 00:43:41,680 --> 00:43:43,210 And that is what we have today. 977 00:43:45,160 --> 00:43:47,830 I invite you to create that kind of impact. 978 00:43:48,010 --> 00:43:50,140 Thank you, Carol, for this opportunity. 979 00:43:51,700 --> 00:43:53,500 Carol Cox: All right. Congratulations, Heather. 980 00:43:53,530 --> 00:43:54,820 Well done. 981 00:43:54,820 --> 00:43:57,280 Well done. Really. You did a great job with 982 00:43:57,280 --> 00:43:59,770 that. And you know, here I'm going to ask 983 00:43:59,770 --> 00:44:01,150 you a question. Then we'll open this up to 984 00:44:01,180 --> 00:44:03,430 the roundtable. So first, Heather, how did 985 00:44:03,430 --> 00:44:05,620 that feel delivering this ten minute version 986 00:44:05,620 --> 00:44:07,420 of your talk for the first time? 987 00:44:07,720 --> 00:44:09,190 Heather Burright: Um, it felt fine. 988 00:44:09,190 --> 00:44:12,070 I feel like I have I have shared pieces of 989 00:44:12,100 --> 00:44:13,870 that, but never everything together. 990 00:44:13,870 --> 00:44:15,670 So it felt good to do it. 991 00:44:15,700 --> 00:44:17,590 Um, it feels really bad that the internet 992 00:44:17,590 --> 00:44:18,790 isn't working great. 993 00:44:18,820 --> 00:44:20,500 It's been a two week battle at my house, 994 00:44:20,500 --> 00:44:21,580 but, um. 995 00:44:21,880 --> 00:44:22,930 That's all right. 996 00:44:23,080 --> 00:44:24,400 Yeah, well. 997 00:44:24,400 --> 00:44:26,200 Carol Cox: We manage, we manage. We can still see you. 998 00:44:26,200 --> 00:44:28,090 It's okay. All right, so then let me ask you 999 00:44:28,090 --> 00:44:29,890 this, Heather. So I know that when we work 1000 00:44:29,920 --> 00:44:32,740 together on your VIP day, clearly, because 1001 00:44:32,740 --> 00:44:35,050 you create trainings for a living, right? 1002 00:44:35,080 --> 00:44:36,340 That is that is your business. 1003 00:44:36,340 --> 00:44:37,570 That's the work that you do with the 1004 00:44:37,600 --> 00:44:39,340 nonprofits that you work with is you create 1005 00:44:39,340 --> 00:44:41,560 these training experiences for them. 1006 00:44:41,560 --> 00:44:43,510 So that I knew when we were working together 1007 00:44:43,540 --> 00:44:45,070 on your signature talk, that it would be 1008 00:44:45,070 --> 00:44:48,700 very easy for you to do a training for your 1009 00:44:48,700 --> 00:44:50,950 audience, conference, presentation, whatever 1010 00:44:50,950 --> 00:44:52,810 it happened to be. And so I knew we needed 1011 00:44:52,810 --> 00:44:55,180 to pull back and think about the bigger 1012 00:44:55,180 --> 00:44:56,770 thought leadership and what makes your 1013 00:44:56,770 --> 00:44:57,910 approach different. 1014 00:44:57,910 --> 00:45:00,520 And that's where in all my questions during 1015 00:45:00,520 --> 00:45:03,670 our time together was was deciding on the 1016 00:45:03,670 --> 00:45:05,380 three C's, the context, the change, the 1017 00:45:05,380 --> 00:45:08,320 community because and for the audience who 1018 00:45:08,350 --> 00:45:09,400 are watching and listening. 1019 00:45:09,400 --> 00:45:11,200 So this is what I want you to think about is 1020 00:45:11,230 --> 00:45:13,240 like, Heather's not there at the conference 1021 00:45:13,240 --> 00:45:15,550 to teach the audience how to create a 1022 00:45:15,550 --> 00:45:17,800 training. Like that's not her role. 1023 00:45:17,830 --> 00:45:21,070 Her role at that conference is to help the 1024 00:45:21,070 --> 00:45:22,870 audience see maybe where they're getting 1025 00:45:22,870 --> 00:45:25,210 stuck, maybe why things aren't working as 1026 00:45:25,210 --> 00:45:27,550 well as they could be, and what can make the 1027 00:45:27,550 --> 00:45:29,530 difference. And then obviously, why Heather 1028 00:45:29,530 --> 00:45:31,900 is the go to expert because she's still the 1029 00:45:31,930 --> 00:45:33,010 expert. Why? 1030 00:45:33,010 --> 00:45:34,660 Heather is the go to expert in her company 1031 00:45:34,660 --> 00:45:37,750 is to help them navigate that journey that 1032 00:45:37,750 --> 00:45:40,390 they want to for their learner population. 1033 00:45:40,420 --> 00:45:41,920 So then, Heather, so let me come back to 1034 00:45:41,950 --> 00:45:44,320 you. How did you feel when I suggested that 1035 00:45:44,320 --> 00:45:46,960 you open with that story about needing to 1036 00:45:46,990 --> 00:45:50,620 take iron and that habit not taking, you 1037 00:45:50,620 --> 00:45:53,050 know, not taking hold until that third 1038 00:45:53,050 --> 00:45:54,370 doctor that you saw? 1039 00:45:55,420 --> 00:45:58,240 Heather Burright: Um, I mean, it felt it felt natural, I think, 1040 00:45:58,240 --> 00:46:01,360 in that, um, we use stories and training to 1041 00:46:01,390 --> 00:46:03,640 as, as a learning tool, but I hadn't really 1042 00:46:03,640 --> 00:46:05,530 figured out how to pull all the pieces 1043 00:46:05,530 --> 00:46:09,940 together. And so I knew that the story was 1044 00:46:09,940 --> 00:46:14,830 relevant. I wasn't sure how to, um, create 1045 00:46:14,830 --> 00:46:16,570 all those connections because I hadn't 1046 00:46:16,570 --> 00:46:19,000 really labeled my three CS. 1047 00:46:19,000 --> 00:46:21,670 I hadn't really thought through how all of 1048 00:46:21,670 --> 00:46:23,440 those pieces were connected. 1049 00:46:23,500 --> 00:46:25,270 So I knew it was a good example of behavior 1050 00:46:25,270 --> 00:46:28,240 change. I just didn't know exactly how to to 1051 00:46:28,270 --> 00:46:29,470 tie it together yet. 1052 00:46:29,950 --> 00:46:32,260 And that's really what you were so good at, 1053 00:46:32,260 --> 00:46:35,590 is helping us kind of frame, um, you know, 1054 00:46:35,620 --> 00:46:37,930 what are those stages or what are those, you 1055 00:46:37,930 --> 00:46:39,430 know, things that people are going to go 1056 00:46:39,430 --> 00:46:41,860 through the the steps and the process. 1057 00:46:42,100 --> 00:46:45,550 Um, and then connecting those dots so that 1058 00:46:45,550 --> 00:46:47,680 that story has a through line throughout 1059 00:46:47,680 --> 00:46:48,670 the, the talk. 1060 00:46:49,750 --> 00:46:52,840 Carol Cox: Yeah. And, and this is why, when you think 1061 00:46:52,870 --> 00:46:55,240 about opening your talk for the three of you 1062 00:46:55,270 --> 00:46:57,340 here and for the rest of you listening is 1063 00:46:57,340 --> 00:46:58,930 you could start with audience questions. 1064 00:46:58,930 --> 00:47:00,910 You could start with a story I always like 1065 00:47:00,910 --> 00:47:03,160 to think about. Where is the audience at? 1066 00:47:03,190 --> 00:47:06,250 How can you get them not only interested in 1067 00:47:06,250 --> 00:47:08,590 your topic, but validate probably what 1068 00:47:08,590 --> 00:47:10,180 they're already experiencing? 1069 00:47:10,210 --> 00:47:12,760 And I know all of us have tried to form new 1070 00:47:12,790 --> 00:47:14,920 habits, and we probably have been successful 1071 00:47:14,920 --> 00:47:16,630 at some have failed at others. 1072 00:47:16,630 --> 00:47:19,900 And so right away I'm like, oh yes, like I, 1073 00:47:19,900 --> 00:47:21,310 I'm there, I'm there with you, Heather, 1074 00:47:21,310 --> 00:47:23,290 because I have probably been in a similar 1075 00:47:23,290 --> 00:47:26,080 situation. And so now I even though I don't 1076 00:47:26,080 --> 00:47:28,090 do anything with L and D in that industry 1077 00:47:28,090 --> 00:47:29,860 like you do. I'm still interested enough in 1078 00:47:29,860 --> 00:47:32,440 your topic to to want to listen to the rest 1079 00:47:32,440 --> 00:47:34,390 of it. All right. So let's open it up to the 1080 00:47:34,390 --> 00:47:36,580 rest of you, Nelly. Let me bring you in. 1081 00:47:36,610 --> 00:47:37,990 You can unmute yourself. 1082 00:47:38,020 --> 00:47:39,640 Tell us a little bit about what the 1083 00:47:39,640 --> 00:47:42,160 experience was like for you going through 1084 00:47:42,160 --> 00:47:43,630 the Thought Leader Academy. 1085 00:47:44,230 --> 00:47:46,360 Nelly Some: You know, when I came to the Thought Leader 1086 00:47:46,360 --> 00:47:49,120 Academy, as much as I'm so successful on 1087 00:47:49,120 --> 00:47:51,490 other businesses, I wasn't really I didn't 1088 00:47:51,490 --> 00:47:55,900 know that I had, um, the courage or the, you 1089 00:47:55,900 --> 00:47:58,510 know, or the material rather, or the 1090 00:47:58,510 --> 00:48:01,690 confidence to become a motivational speaker. 1091 00:48:01,720 --> 00:48:04,750 I used to talk to people a lot, to my to my 1092 00:48:04,750 --> 00:48:07,570 staff and all business acquaintances. 1093 00:48:07,570 --> 00:48:11,500 But in, in terms of just inspiring people, I 1094 00:48:11,500 --> 00:48:14,650 used to do that on one on one, but really on 1095 00:48:14,650 --> 00:48:17,020 this level of motivational, motivational 1096 00:48:17,020 --> 00:48:18,820 speaker with your training. 1097 00:48:18,820 --> 00:48:20,110 Carol, thank you so much. 1098 00:48:20,140 --> 00:48:23,530 Because now not only do I have confidence on 1099 00:48:23,530 --> 00:48:26,930 doing it, um, um, you know, in front of 1100 00:48:26,930 --> 00:48:30,170 bigger crowd. But I also have the I'm 1101 00:48:30,170 --> 00:48:32,990 confident about my material, but I can now 1102 00:48:32,990 --> 00:48:35,720 even stick to my script because I'm coming 1103 00:48:35,720 --> 00:48:37,040 from Africa. Trust me. 1104 00:48:37,040 --> 00:48:39,290 I remember when we started Carol, I was 1105 00:48:39,290 --> 00:48:41,510 giving you a story like almost two hours 1106 00:48:41,510 --> 00:48:44,180 now. I know you always told me, Nelly, you 1107 00:48:44,180 --> 00:48:46,610 know, try to, you know, and you taught me 1108 00:48:46,640 --> 00:48:48,860 how to navigate, to really stick on my 1109 00:48:48,860 --> 00:48:51,260 script and really realize what kind of 1110 00:48:51,260 --> 00:48:54,350 audience to to really talk to, to identify 1111 00:48:54,350 --> 00:48:55,760 their audience. So thank you so much. 1112 00:48:55,790 --> 00:48:57,350 I couldn't have done better than that. 1113 00:48:57,350 --> 00:48:58,700 So thank you for you. 1114 00:48:58,700 --> 00:49:00,200 And of course, thank you for all the 1115 00:49:00,200 --> 00:49:03,530 supportive women on this, on the on this 1116 00:49:03,680 --> 00:49:06,110 program that have really supported me along 1117 00:49:06,110 --> 00:49:07,880 the way. Wendy, thank you so much. 1118 00:49:07,910 --> 00:49:08,660 And Heather. 1119 00:49:08,840 --> 00:49:11,420 Carol Cox: Fantastic. Nelly and Wendy, let me ask you 1120 00:49:11,450 --> 00:49:14,240 what is next for you as a speaker and as a 1121 00:49:14,240 --> 00:49:15,110 thought leader? 1122 00:49:15,500 --> 00:49:18,500 Wendy McManus: What's next? I can frame up by kind of 1123 00:49:18,530 --> 00:49:19,940 looking back. 1124 00:49:19,970 --> 00:49:23,540 As I've been on stages in the past, I've 1125 00:49:23,540 --> 00:49:27,200 always been in that teacher expert space. 1126 00:49:27,650 --> 00:49:30,800 And so that's really what why I joined 1127 00:49:30,830 --> 00:49:31,850 Thought Leader Academy. 1128 00:49:31,850 --> 00:49:33,920 And the big shift that I made was figuring 1129 00:49:33,920 --> 00:49:36,380 out how to take my big idea and craft it 1130 00:49:36,380 --> 00:49:37,790 into a talk. 1131 00:49:37,820 --> 00:49:41,240 So what's next for me is refining that talk 1132 00:49:41,240 --> 00:49:43,400 and getting out there and starting to pitch 1133 00:49:43,430 --> 00:49:45,110 it. I live in Orlando. 1134 00:49:45,140 --> 00:49:47,690 There are loads of opportunities here. 1135 00:49:47,690 --> 00:49:50,990 I just have to go out and make it happen and 1136 00:49:50,990 --> 00:49:52,790 and find them. 1137 00:49:53,090 --> 00:49:55,130 Carol Cox: Yes, I know you are ready for keynote 1138 00:49:55,160 --> 00:49:56,990 opportunities. You are excellent at 1139 00:49:56,990 --> 00:49:59,060 workshops and all the conference sessions 1140 00:49:59,060 --> 00:50:00,770 that you have done, and I know you provide 1141 00:50:00,770 --> 00:50:03,860 so much value to your audience and I, I'm 1142 00:50:03,860 --> 00:50:06,500 excited to see you as a keynote speaker, 1143 00:50:06,530 --> 00:50:09,200 gracing bigger and bigger stages as time 1144 00:50:09,200 --> 00:50:12,050 goes on. Me too, me too. 1145 00:50:12,530 --> 00:50:14,270 All right. And, Heather, what about you? 1146 00:50:14,300 --> 00:50:16,310 What's next for you as a speaker and thought 1147 00:50:16,340 --> 00:50:16,760 leader? 1148 00:50:16,790 --> 00:50:20,150 Heather Burright: I have a couple of things I want to continue 1149 00:50:20,180 --> 00:50:21,560 refining in my talk. 1150 00:50:21,740 --> 00:50:23,150 Um, there's a couple of things I want to 1151 00:50:23,150 --> 00:50:24,530 build out a little bit more in the community 1152 00:50:24,560 --> 00:50:26,780 section, because I think the relationship 1153 00:50:26,780 --> 00:50:29,780 piece, the social influence piece is a huge 1154 00:50:29,780 --> 00:50:31,640 part of someone's success with behavior 1155 00:50:31,640 --> 00:50:34,310 change. So I want to do that and then I will 1156 00:50:34,310 --> 00:50:36,920 be pitching it to conferences as well. 1157 00:50:37,310 --> 00:50:40,130 Carol Cox: All right. Fantastic. And Nellie, I know that 1158 00:50:40,130 --> 00:50:42,500 you are on track to be an incredible 1159 00:50:42,500 --> 00:50:43,940 motivational speaker. 1160 00:50:43,970 --> 00:50:45,560 Audiences are going to love to hear your 1161 00:50:45,560 --> 00:50:47,930 stories and your lessons, so I'm excited for 1162 00:50:47,930 --> 00:50:49,730 them to do that. And Nellie and Wendy are 1163 00:50:49,730 --> 00:50:51,200 actually going to be at our in-person 1164 00:50:51,200 --> 00:50:53,480 speaking workshop that we're holding as of 1165 00:50:53,480 --> 00:50:55,490 the date of this recording in mid-October in 1166 00:50:55,490 --> 00:50:57,530 Orlando, Florida. So it'll be great to meet 1167 00:50:57,530 --> 00:50:58,550 them in person. 1168 00:50:58,550 --> 00:51:00,500 For the rest of you who are watching and 1169 00:51:00,500 --> 00:51:02,000 listening, if you would like to join us in 1170 00:51:02,000 --> 00:51:03,650 the Thought Leader Academy so you can 1171 00:51:03,650 --> 00:51:05,390 develop your thought leadership message, 1172 00:51:05,390 --> 00:51:07,520 create your signature talk, and learn the 1173 00:51:07,520 --> 00:51:09,440 business of speaking, you can get all of the 1174 00:51:09,440 --> 00:51:11,540 details and join us at Speaking Your 1175 00:51:11,540 --> 00:51:14,750 brand.com/academy. Again, that's speaking 1176 00:51:14,750 --> 00:51:16,970 your brand.com/academy. 1177 00:51:16,970 --> 00:51:19,130 And be sure to connect with Wendy, Heather 1178 00:51:19,130 --> 00:51:20,810 and Nellie on LinkedIn. 1179 00:51:20,810 --> 00:51:23,780 All their links to LinkedIn and to their 1180 00:51:23,780 --> 00:51:25,790 websites are in the show notes for the 1181 00:51:25,790 --> 00:51:27,440 podcast episode. If you're listening to this 1182 00:51:27,440 --> 00:51:28,460 later on the podcast. 1183 00:51:28,490 --> 00:51:29,720 Of course, if you're listening to this on 1184 00:51:29,720 --> 00:51:31,430 LinkedIn live, you can connect with them 1185 00:51:31,430 --> 00:51:33,200 right there on LinkedIn. 1186 00:51:33,200 --> 00:51:35,450 Wendy. Heather, Nelly, thank you so much for 1187 00:51:35,450 --> 00:51:37,700 joining us today on our backstage with 1188 00:51:37,700 --> 00:51:39,860 Speaking Your Brand. Congratulations again 1189 00:51:39,860 --> 00:51:42,650 on the debut of your signature talks, and I 1190 00:51:42,650 --> 00:51:44,690 can't wait to see what's next for you. 1191 00:51:44,720 --> 00:51:46,910 If you two would like to develop your 1192 00:51:46,910 --> 00:51:48,770 thought leadership message and framework, 1193 00:51:48,770 --> 00:51:50,600 create your signature talk. 1194 00:51:50,600 --> 00:51:52,940 Learn the business of speaking, practice 1195 00:51:52,970 --> 00:51:55,550 your delivery and join us on a LinkedIn 1196 00:51:55,550 --> 00:51:57,980 live. We do all those things with you in 1197 00:51:57,980 --> 00:52:00,590 small group calls, as well as a one on one 1198 00:52:00,590 --> 00:52:03,290 VIP day and our Thought Leader Academy. 1199 00:52:03,320 --> 00:52:05,900 Get all of the details, including pricing 1200 00:52:05,900 --> 00:52:08,150 and how you can join us at speaking your 1201 00:52:08,150 --> 00:52:11,000 brand.com/academy. Again, that's speaking 1202 00:52:11,000 --> 00:52:13,400 your brand.com/academy. 1203 00:52:13,400 --> 00:52:14,540 Until next time. 1204 00:52:14,540 --> 00:52:15,770 Thanks for listening.