The Digital Commerce Daily — June 28, 2026
Your 8-minute briefing on ecommerce, social commerce, and digital marketing.
In today's episode:
• Shopify is quietly building an ads business on top of its merchant data — and the distinction between 'advertising' and 'ad tech' is where the real strategy lies.
• Home Depot's Orange Apron Media is unifying on-site and off-site ad inventory — and bringing in Reddit and Pinterest — marking a major maturation moment for non-endemic retail media.
• Local German platforms are gaining ground on Amazon, and new data shows that brands entering the DACH market purely through Amazon are leaving significant revenue on the table.
Fun fact: Shopify merchants collectively sold more on Black Friday 2023 than the entire GDP of Iceland — hitting $9.3 billion in a single day. At its peak, Shopify's infrastructure was processing $4.2 million in sales every minute.
Hosted by Marco and Klara.
What is The Digital Commerce Daily?
Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.