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Good morning.

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And welcome to morning cereal

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Okay, good morning and welcome to

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Thursday. Well, it's

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National Name Tag Day. So, hello,

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my name is Sean. I'm a husband, a father.

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I've been in finance for 25

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years. I'm a business owner

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and I live in Texas. What's your name?

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Well, you can get back to me on that one,

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but in the meantime,

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I'll also tell you that it's National

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Oreo Cookie Day. And I'll be happy to

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check that box at lunch

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and ironically, it's also National

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Dentist Day. You know, I'd like to know

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who the smarty pants

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is that put those two days together. I

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just don't really appreciate

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that. Well, if you're in school

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or you have kids in school, they'll enjoy

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the fact that it's also no

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homework day. And I'll be curious

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to know if any of the teachers are aware

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of that. Interestingly, the

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issue of how effective homework

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assignments are has been hotly debated

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over the years. And in general, the

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consensus seems to be

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that homework has not proven to

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particularly improve the academic

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performance of students.

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But hold on kids, and I'm speaking to my

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kids now, getting your

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homework done does improve your

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grades and the colleges that you'll get

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into. So do your homework.

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All right, well, let's do some

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quotes. One fun, nostalgic quote, and

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then a second quote to tease our book

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review later in the episode.

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Hopefully, one of these quotes will speak

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to you jumpstart your day

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in a positive direction.

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The first quote is from the artist

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Michelangelo, who said, "If people knew

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how hard I worked to

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get my mastery, it wouldn't seem so

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wonderful after all." I love

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it. There are no shortcuts to

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success. You absolutely have to put in

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the time and the effort.

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Well, today's teaser quote from

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the book review is, "People are honest

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and want to discharge their

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obligations." And as usual,

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we'll unpack that here in just a minute

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during the book

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review segment. But first,

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let's jump into our usual dose of fun and

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historic facts from this day in history.

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And today's news, facts, and birthdays

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are from March 6th. We're

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going to start way back in 1475

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and the man who provided our first quote

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today, the Italian artist

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Michelangelo. He was born in

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the Republic of Florence on this date.

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Then on this day, King

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Tut's tomb was first opened

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in 1924, and King Tut's burial chamber

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had been discovered two

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years earlier in 1922.

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Then let's move 100 years up the

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timeline, 110 to be exact. In

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the year 1834, on this date,

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Toronto, Canada was incorporated. Then in

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1836, the Alamo in Texas,

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it fell after a 13-day siege.

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Then in 1869, on this date, at a meeting

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of the Russian Chemical Society,

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the Russian chemist Dmitry Mendeleev, he

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presented the first

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periodic table. Then in 1899,

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the German company Bayer, they patented

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and trademark aspirin.

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Finally, to the 20th century,

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in 1902, that's when the soccer club,

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Real Madrid, it was founded. Then

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skipping up 62 years to 1964,

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that's when American boxer Cassius Clay,

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he took the name Muhammad

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Ali. And then skipping up to the

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1980s, that's when in 1981 on this date,

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journalist Walter Cronkite,

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who was known as the most trusted

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man in America, he signed off for the

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last time as the longtime

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anchor of the CBS Evening News.

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CBS replaced him three nights later with

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Dan Rather. And then finally, a fun fact,

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on this day in 2018,

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the world's oldest known message in a

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bottle was found in Western Australia.

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Apparently, the bottle

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was thrown from a German ship in 1886,

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132 years earlier. Well,

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happy birthday. If today's your

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birthday, you share a birthday with the

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diesel. Shaquille O'Neal, he turns 53

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today. And economist

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Alan Greenspan, he'll be 99. All right,

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well, the number one movie

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on this date back in 1993

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was "Falling Down." This is a movie

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starring Michael Douglas

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about a man having a bad day,

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with a car breaking down on the LA

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highway. And it follows his adventures

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trekking across LA to get

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to his daughter's birthday party.

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Honestly, I had never even

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heard of this movie. So homework

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assignment for everyone. Watch this movie

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and we'll regroup at a later date to

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discuss in more detail.

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Now the number one song, however,

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everyone should know, but you might not

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know it as well as you

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might think. The number one song on this

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date in 1986 was "Cairé" by

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Mr. Mr. This is a quintessential

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80s song that I think everybody knows.

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The song's title is "Cairé" with the

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opening line "Cairé il raison,"

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which means "Lord have mercy." And the

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band says that the song is about a

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non-religious dogma,

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meditative prayer that realizes just how

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insignificant humans

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are in the whole of the

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universe. I had actually never looked up

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the lyrics on this song before doing a

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little bit of research

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for this. And this is 100% a song that I

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made up my own lyrics for.

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Come to find out, I was way off

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and the song keeps repeating the "Cairé

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il raison" line. Listen to the song. Tell

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me you didn't do the

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same by just making up some words that

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sounded somewhat similar.

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You can catch a clip on the

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Morning Serial Instagram page. Okay,

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well, let's move on to some personal

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growth where you don't

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have to settle for just a clip. You can

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get the book review segment of Morning

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Serial in its amazing

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totality right here, right now. This is

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where we take a few moments to

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reflect on the lessons learned

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from the current book we're reading. And

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currently, as you all know,

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we're reading through Dale

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Carnegie's How to Win Friends and

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Influence People. It's a timeless book

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that is consistently

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on all the must-read lists and it is

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packed with rock-solid advice

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and actions for all of us to

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use and build healthy foundational

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concepts to live by.

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Yesterday, we began chapter 10 of part

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three with that chapter entitled, An

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Appeal That Everybody

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Likes. And in this chapter,

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Carnegie discusses the fact that he

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believes most people among us are

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idealists. Carnegie says,

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"The fact is that all people you meet

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have a high regard for themselves." And

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they like to think of

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themselves as unselfish and noble.

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Because of the self-view, many of us have

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two reasons for doing

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something, right? The first one is the

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real reason that we're doing it, which

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can often be a little

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bit selfish. But the second reason is

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something that sounds good to others,

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right? Often appearing

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to be the more noble of the reasons to

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outsiders. So Carnegie says that when we

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are trying to appeal

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to other people, we should try and appeal

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to those secondary reasons, appeal to

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their nobler motives.

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In Carnegie's next illustration, he

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documents the different methods a car

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company took in collecting

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some overdue bills from multiple

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customers. And in this story, there are

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six customers that refuse

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to pay a bill due to the fact that there

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was an issue with one of

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the line items on the bill. So

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not the whole bill was wrong, but just a

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detail or two of it in their

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opinion. And because of that,

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they did not want to pay. Now, initially,

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the company's credit

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department went to the customers

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demanding to be paid, saying that they,

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the car company, was

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absolutely right in the billing,

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which also suggests that the customers

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are absolutely wrong.

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And finally, the credit

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department, by the way, they spoke to the

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clients were suggesting that they knew

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far more about cars.

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They were far superior. And why would the

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customers even bother double guessing

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them? Well, that turned

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out just as you would expect, just more

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arguing and they didn't get paid. So

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prior to threatening

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legal action, the general manager did

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some research on the customers and he

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found out that each of these

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customers had historically paid on time.

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So he knew something was up.

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So the GM decided to approach

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the customers himself, also knowing that

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the bills were correct in

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their view, but he didn't say that

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to them. He said that he was there to

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listen to what his company

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had done or had failed to do.

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He wanted to hear their story and hear

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from them about only their car

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specifically, because they

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were the foremost expert on their car.

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After people are able to

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get things off their chest,

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they are generally more reasonable. And

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it was at this time that

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the GM appealed to their

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more noble motives. He said first he

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thought the matter had been mishandled

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and he apologized for

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that. Then the GM said he knew they were

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fair minded and patient.

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And then he asked each of them

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individually to look over the bill, make

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whatever changes they deemed were

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correct. And that would

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be the final bill. He left it up to them.

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And for the most part, the

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way the story goes, most of them

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made minor to no changes to the bills.

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And only one of the six took

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advantage of the situation.

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But all six remain customers and they

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eventually bought new

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cars in the coming years.

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Here's what the GM said of that matter.

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Quote, "Experience has

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taught me that when no information

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can be secured about the customer, the

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only sound basis on which to proceed is

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to assume that he or

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she is sincere, honest, truthful, and

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willing and anxious to pay the charges

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once convinced they are

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correct. To put it differently and

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perhaps more clearly, people are honest

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and want to discharge

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their obligations. The expectations to

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that rule are comparatively

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few. And I am convinced that the

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individuals who are inclined to chisel

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will in most cases react

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favorably if you make them feel that

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you consider them honest, upright, and

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fair." End quote. Okay, here

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it is. In a chapter entitled,

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"An Appeal That Everybody Likes,"

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Carnegie's principle number 10 is,

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"Appeal to the Nobler

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01:10:25,666 --> 01:10:28,458
Motives." This is really a master's class

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in leading people to the

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water's edge and learning to do so

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with sincerity and positivity. Well,

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fantastic job, team. We only have two

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more chapters in part three

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and each one will take us just one day to

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cover. And then we are into

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the final part, part four,

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of "How to Win Friends and Influence

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People." Just for

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perspective, we're on page 191 now and we

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finished the book on page 247. So we are

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nearly there. Great job.

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Well, come back tomorrow for

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chapter 11 entitled, "The Movies Do It,

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TV Does It, Why Don't You Do

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It?" I'm in. I hope you are too.

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Well, you know how I like my little

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sayings to keep us moving forward. So

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here's a new one that

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I haven't used yet. "A Journey of a

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Thousand Miles Begins with the First

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Step." Sometimes that's the

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01:11:16,666 --> 01:11:19,416
hardest step, but do it and then do it

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01:11:19,416 --> 01:11:21,875
again and do it again. Well,

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thanks for joining us today.

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We'll see you back here

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tomorrow and have a fantastic day.

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01:11:28,541 --> 01:11:30,291
Don't forget to follow and subscribe to

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01:11:30,291 --> 01:11:30,916
the Morning Serial

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01:11:30,916 --> 01:11:32,541
podcast on the One Life

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01:11:32,708 --> 01:11:33,541
Live It channel.

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01:11:34,083 --> 01:11:36,000
You can find more episodes and videos by

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01:11:36,000 --> 01:11:37,666
visiting our YouTube channel and the

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01:11:37,666 --> 01:11:39,291
website at Shawningless

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01:11:39,625 --> 01:11:41,791
and at Shawningless.com, where you can

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01:11:41,791 --> 01:11:43,125
also follow our other

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01:11:43,125 --> 01:11:44,666
podcast, the Mr. and Mrs.

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01:11:44,666 --> 01:11:45,833
Inglis podcast and the

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01:11:45,833 --> 01:11:46,833
Life Happens podcast.

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01:11:47,666 --> 01:11:49,333
In these other podcasts, we'll dive

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01:11:49,333 --> 01:11:50,708
deeper into everyday issues,

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01:11:51,000 --> 01:11:51,750
self-improvement and

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01:11:51,750 --> 01:11:54,250
well-being, business and finance, and we

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01:11:54,250 --> 01:11:55,500
welcome special guests too.

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01:11:56,000 --> 01:11:56,750
So join us.

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01:11:56,750 --> 01:11:58,083
It'll be a good time, I promise.

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01:11:58,791 --> 01:11:59,666
Thanks again for listening.

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01:11:59,875 --> 01:12:01,416
Have a fantastic day and

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01:12:01,416 --> 01:12:02,041
we'll see you tomorrow.