The CMO Whisperer

My guest this week is Dustin Godsey, the Chief Sales and Marketing Officer for the Milwaukee Bucks of the NBA. We covered a lot of ground in this conversation, including AI in sports teams and Dustin being the first marketing hire for the Bucks, but I was specifically interested in how a CMO of a sports team market a team when they're not doing so well in the standings?

What is The CMO Whisperer?

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.