Dave is joined by
Latane Contant. She's CMO at
6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:
- The underrated ability to drive revenue through operational excellence
- Why 6sense runs a 100% account-based revenue motion
- The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing"
- The power of focusing only on the most winnable accounts
- What she credits 6sense's revenue growth of 100% YoY each of the last 4 years to
- Why you can’t run last minute plays in quarter to close a revenue gap
- Why she doesn't care if pipeline is sales source or marketing sourced
- An update to her book "No Forms. No Spam. No Cold Calls."
Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos
Here’s how it works:
- Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
- Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
- Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.
SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors
Thanks to my friends at
hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Join 50,0000 people who get Dave's Newsletter here:
https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community:
https://www.exitfive.com/***
Brought to you by:
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at
optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to
airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.
Visit
exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more