Exit Five - B2B Marketing with Dave Gerhardt

Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:

- The underrated ability to drive revenue through operational excellence
- Why 6sense runs a 100% account-based revenue motion
- The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing"
- The power of focusing only on the most winnable accounts
- What she credits 6sense's revenue growth of 100% YoY each of the last 4 years to
- Why you can’t run last minute plays in quarter to close a revenue gap 
- Why she doesn't care if pipeline is sales source or marketing sourced
- An update to her book "No Forms. No Spam. No Cold Calls."

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.


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SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

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Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

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What is Exit Five - B2B Marketing with Dave Gerhardt?

Dave Gerhardt (Founder of Exit Five, former startup CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.