In this episode of The Very Best Self podcast we are joined by Scout Sobel, the founder and CEO of Scout’s Agency, best selling author and co-host of the top charting Okaysis podcast. Scout Sobel is a trailblazer in the media industry for utilizing Podcast Tours™ as a powerful form of PR. She founded Scout's Agency in February of 2019 after recognizing the power of podcasting as a long-form, intimate medium for founders to tell their stories and expand their businesses. Over the past four years, Scout's Agency has grown 600%, booked their clients on over 2500 podcast episodes, cultivated a database of over 5,000 podcasts, and has run over 150 Podcast Tours™ under Scout's leadership. In addition to running Podcast Tours™ for female entrepreneurs, Scout's Agency just launched The Podcast Tour Academy, a 6-week live course that trains entrepreneurs and solopreneurs on how to run their own Podcast Tour and get themselves as a guest on podcasts so that they too can go from the unseen entrepreneur to the visible visionary. On a perpetual Podcast Tour herself, Scout talks openly about her entrepreneurship journey on The Emotional Entrepreneur Podcast and in her bestselling book, The Emotional Entrepreneur.
Scout’s Agency is a public relations agency that nurtures podcasts and brands to fruition. With three main services - traditional PR, booking guests on podcasts, and securing individuals as guests on podcasts. They call this as podcast touring and it is the perfect channel for your next launch, so stay tuned till then end and listen to this amazing conversation.
Check out her agency -
@scoutsagencyCheck out the Podcast Academy: https://join.podcasttouracademy.com/signup/
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02:27) - About Scout Sobel
(
04:41) - How did all this start?
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07:53) - How do you identify a podcast?
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10:41) - Have you ever thought of expanding?
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11:40) - Do you represent in-person event's?
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12:56) - What importance do you place on amplifying female voices?
(
17:51) - Course for podcast touring
(
20:42) - Tell us something about your pricing related to podcasts.
(
21:19) - Challenges faced when starting this podcast agency
(
25:24) - What is the best piece of advice you'd give to your younger self?
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What is Very Best Self Podcast?
Welcome to the Very Best Self Podcast! A weekly show where your host, Victoria Brown dives deep into candid conversations with inspiring people - including athletes, entrepreneurs, thought-leaders, and anyone out there making waves. We'll explore how they got to where they are today, in hopes that we can learn from their stories, and apply them to our everyday lives. Listen in as Victoria, life-coach, SoulCycle Instructor, Under Armour Athlete, and Meditation Guide, shares all the inside secrets, tips, and tricks you need to live a more purposeful life. After each episode, Victoria will leave you feeling inspired and empowered, with all the confidence needed to create real change. Together we navigate life's highs and lows, and ultimately connect you to your Very Best Self. Relax, enjoy, and SUBSCRIBE! #VBSquad