Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer.
Show Notes
Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few of the topics we’ll discuss on this episode of Long Story Short:
- How B2B marketing is not broken — it was built this way
- The false enemies B2B marketers create and what the real one has always been
- How B2B SaaS defied business fundamentals, and how things look in the current economic climate
- The impact of Venture Capital funding and business valuations on B2B marketing
- The key to developing effective marketing and copy: making yourself a local
- The important distinction between capturing and earning attention
- Why ‘growth at all costs’ never worked, the consequences were just delayed
- The state of content on LinkedIn and Victoria’s strategy for how to win
- Why creativity might be the most valuable skill in technical fields, and vice-versa
- Why personal branding is overrated
Resources:
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What is The Sirkin Research Podcast?
A mix of conversations between Jeff Sirkin and Victoria Gamlen, along with interviews of experienced B2B marketing guests, The Sirkin Research Podcast dives into the all too often glossed over details and context of marketing, data, and business.