The She Leads Podcast | Rewriting the Rules for Women Leaders & Entrepreneurs

Listen in to my conversation with Annie Scranton, CEO of Pace Public Relations, a prestigious NYC based PR firm on how to avoid PR mistakes and leverage PR secrets to position yourself and make your brand stand out. Annie offers up exceptionally practical and solid advice for connecting with the media and reveals what steps to take in order to get your story heard. Annie’s roots as a TV producer gave her insights and deep relationships that she relies on to this day. She shares amazing advice on how to keep your business ever-present in the media, even during a pandemic! It’s all about positioning!

Show Notes

Meet Annie Scranton: Founder & President of Pace Public Relations & Former TV producer  2.58
An Email that changed the course of her life 5.53
A secret for growing your network 8.27
Want to be a successful entrepreneur? Love what you do! 11:36
How to get noticed by traditional media? 12:11
Gain insight into your uniqueness - Just ask others what they think! 15:23
Use comparative analysis! 16:30
COVID entrepreneur challenges: Is it smart to put yourself out there now? 18:56
Do your research. 20:22
Don't randomly pitch yourself to journalists by email - build relationships. 21:42
 
How a PR can help in pandemic times? 24:53
 
Think about the specific trends that pertain to your industry. 28:39
 
Way to start: Power of Social Media. 31:11
 
Podcasts are a splendid way to gain visibility. 33:13
 
I can get you on TV: https://www.pacepublicrelations.com/ 38:49

*https://twitter.com/anniescranton
**https://www.instagram.com/annimal123/
**https://www.facebook.com/PacePublicRelations/

Creators and Guests

Host
She Leads® Media
👩🏻‍⚖️ ⭐️ Adrienne Garland - She Leads® Podcast Network - 4 women X women ⭐️ 🎧 The She Leads Podcast Host| Leadership Conferences, Retreats #SheLeads #Women #entrepreneurs

What is The She Leads Podcast | Rewriting the Rules for Women Leaders & Entrepreneurs?

The go-to podcast for women entrepreneurs scaling to $1 million and beyond while building lasting wealth — real talk, no fluff.
Each week, host Adrienne Garland goes deep with bold women entrepreneurs, executives, and leaders across the globe — stripping away the sugar-coating to get at what actually matters for driven women growing their businesses for profit and impact. Adrienne is a Professor at NYU and Rice University, an entrepreneur and advisor, an MBA grad, and that bold business friend who asks the questions other women in business podcasts shy away from.
Topics covered: scaling to seven figures and why it matters for women and the world, funding women-owned businesses, amplifying your voice and visibility, building high-value networks, leadership, designing entrepreneurial ecosystems that benefit humanity, the importance of financial acumen and literacy, and wealth building strategies
Less than 2% of women-owned businesses scale beyond seven figures. She Leads exists to change that.
Subscribe now and follow @sheleadsmedia on Instagram for She Leads LIVE events and more.