The She Leads® Podcast - Wealth Building & Business Growth

Listen in to my conversation with Annie Scranton, CEO of Pace Public Relations, a prestigious NYC based PR firm on how to avoid PR mistakes and leverage PR secrets to position yourself and make your brand stand out. Annie offers up exceptionally practical and solid advice for connecting with the media and reveals what steps to take in order to get your story heard. Annie’s roots as a TV producer gave her insights and deep relationships that she relies on to this day. She shares amazing advice on how to keep your business ever-present in the media, even during a pandemic! It’s all about positioning!

Show Notes

Meet Annie Scranton: Founder & President of Pace Public Relations & Former TV producer  2.58
An Email that changed the course of her life 5.53
A secret for growing your network 8.27
Want to be a successful entrepreneur? Love what you do! 11:36
How to get noticed by traditional media? 12:11
Gain insight into your uniqueness - Just ask others what they think! 15:23
Use comparative analysis! 16:30
COVID entrepreneur challenges: Is it smart to put yourself out there now? 18:56
Do your research. 20:22
Don't randomly pitch yourself to journalists by email - build relationships. 21:42
 
How a PR can help in pandemic times? 24:53
 
Think about the specific trends that pertain to your industry. 28:39
 
Way to start: Power of Social Media. 31:11
 
Podcasts are a splendid way to gain visibility. 33:13
 
I can get you on TV: https://www.pacepublicrelations.com/ 38:49

*https://twitter.com/anniescranton
**https://www.instagram.com/annimal123/
**https://www.facebook.com/PacePublicRelations/

Creators and Guests

Host
She Leads® Media
👩🏻‍⚖️ ⭐️ Adrienne Garland - She Leads® Podcast Network - 4 women X women ⭐️ 🎧 The She Leads Podcast Host| Leadership Conferences, Retreats #SheLeads #Women #entrepreneurs

What is The She Leads® Podcast - Wealth Building & Business Growth?

The She Leads Podcast is where women entrepreneurs and business leaders get the real strategies behind scaling a business to one million dollars and beyond. Each week, host Adrienne Garland, CEO of She Leads Media, professor at NYU and Rice University, and business growth advisor, speaks with women who have actually built it: founders who broke past the revenue ceiling, executives leading thousands, and strategists rethinking how women build wealth, lead teams, and grow companies. Episodes cover business growth strategies for women, from pricing and hiring to leadership communication, AI and the future of work, networking and social capital, and the founder to CEO transition. If you're a woman entrepreneur building toward your first million or your next one, this is the show that meets you where you actually are: past the motivational fluff, deep in the work, and ready to scale.