The She Leads Podcast | Rewriting the Rules of Entrepreneurship

Listen in to my conversation with Annie Scranton, CEO of Pace Public Relations, a prestigious NYC based PR firm on how to avoid PR mistakes and leverage PR secrets to position yourself and make your brand stand out. Annie offers up exceptionally practical and solid advice for connecting with the media and reveals what steps to take in order to get your story heard. Annie’s roots as a TV producer gave her insights and deep relationships that she relies on to this day. She shares amazing advice on how to keep your business ever-present in the media, even during a pandemic! It’s all about positioning!

Show Notes

Meet Annie Scranton: Founder & President of Pace Public Relations & Former TV producer  2.58
An Email that changed the course of her life 5.53
A secret for growing your network 8.27
Want to be a successful entrepreneur? Love what you do! 11:36
How to get noticed by traditional media? 12:11
Gain insight into your uniqueness - Just ask others what they think! 15:23
Use comparative analysis! 16:30
COVID entrepreneur challenges: Is it smart to put yourself out there now? 18:56
Do your research. 20:22
Don't randomly pitch yourself to journalists by email - build relationships. 21:42
 
How a PR can help in pandemic times? 24:53
 
Think about the specific trends that pertain to your industry. 28:39
 
Way to start: Power of Social Media. 31:11
 
Podcasts are a splendid way to gain visibility. 33:13
 
I can get you on TV: https://www.pacepublicrelations.com/ 38:49

*https://twitter.com/anniescranton
**https://www.instagram.com/annimal123/
**https://www.facebook.com/PacePublicRelations/

Creators and Guests

Host
She Leads® Media
👩🏻‍⚖️ ⭐️ Adrienne Garland - She Leads® Podcast Network - 4 women X women ⭐️ 🎧 The She Leads Podcast Host| Leadership Conferences, Retreats #SheLeads #Women #entrepreneurs

What is The She Leads Podcast | Rewriting the Rules of Entrepreneurship?

The She Leads Podcast is a weekly podcast that strips away the sugar-coating, and removes the fluff to get at conversations that matter for women entrepreneurs and leaders across the globe. Host Adrienne Garland, CEO of She Leads Media, has real conversations that matter to women building businesses with impact. The She Leads Podcast features raw, unfiltered stories from visionary women leaders and entrepreneurs building $1 million revenue businesses and beyond, who see the future, and who've been bold enough to break the mold and re-write the rules that were designed to keep us small and in our place. Each episode amplifies diverse voices with powerful missions, giving women the platform we deserve while delivering actionable insights you won't find in business textbooks. Your host Adrienne Garland asks compelling questions so you get the answers you need to hear. She's a Professor at NYU & Rice, an entrepreneur, an MBA grad, and a bold friend that seeks out straight talk about entrepreneurship that other business podcasts for women may shy away from.