Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.
👉 Listen to the podcast to know about:-
01:34 - Change in focus post-Covid: from offline to online
08:06 - Must-dos for building an e-commerce-enabled website
12:01 - Customer segmentation strategy
14:28 – E-mail marketing and managing the analytics
26:03 – Using performance marketing to drive traffic
đź“„ Click here to read the transcript [https://docs.google.com/document/d/1VLNZT4jUEaLjMe5MR6QKFJJmn9FHSfh6/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]
Enjoyed the episode? Please consider checking out the other episodes and subscribe to "Marketing with Vani" on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [https://cherrypeachplum.in/]to get marketing solutions that work in the real world!
Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.
👉 Listen to the podcast to know about:-
01:34 - Change in focus post-Covid: from offline to online
08:06 - Must-dos for building an e-commerce-enabled website
12:01 - Customer segmentation strategy
14:28 – E-mail marketing and managing the analytics
26:03 – Using performance marketing to drive traffic
đź“„ Click here to read the transcript
Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.