Wear Who You Are

The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes, as well as being completely American designed, sourced, and made. As if all of that wasn't enough, Conscious Clothing also has a profoundly moving story.

Doug has also experienced a great deal of personal loss. So we talk about it. What's it like building a business with the love of your life, and then how does that business have to change when you lose your partner to a brutal cancer battle? How can you possibly keep going? How does your business evolve? How do you evolve?

Natalie and Doug also talk about what it was like during COVID and the importance of keeping your staff employed, and even now how challenging it is on a day-to-day basis to stay in business as an American-made, organic clothing manufacturer with deeply held convictions. We cover it all: made to order, staying lean, small batch, athletic wear fabrics, how there's so much collateral damage from the fashion industry, how we can vote with our dollars, and why FoxFibre® is so completely amazing. Natalie also walks Doug through his Style Six Assessment results and puts Doug through the wringer with our new "10 in 2" segment!

Pull up a seat! This is the Industry Insider story of the wonderful Conscious Clothing.

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What is Wear Who You Are?

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you.

In this podcast, you will gain clarity and insights on how to connect your style with your authentic self through Natalie's style expertise as well as interviews with other style-supporting guests like designers, clients, and other professionals in and out of the fashion industry.

Whether you love fashion, fear fashion, or fall somewhere in between, it doesn't matter. This isn't about fashion; it's about exploring who you are and how to own your unique style identity. This podcast will help you cut through the noise and examine your personal style holistically so you can "wear who you are" every day.