1 00:00:00,640 --> 00:00:04,040 Round and round we go. We're back again. It's Tuesday night. It's 2 00:00:04,040 --> 00:00:07,400 Poduty in the News at the Poduty Live podcast theater at 3 00:00:07,400 --> 00:00:10,960 Harrison's on Corbet St in downtown Tarentum. I've got another 4 00:00:11,520 --> 00:00:14,960 great guest joining me. We've met on several other 5 00:00:14,960 --> 00:00:18,320 shows. Alesia Galati. Welcome to Poduty and the News. 6 00:00:19,040 --> 00:00:22,360 Yeah, thank you so much. So much for having me. I'm so excited to be 7 00:00:22,360 --> 00:00:25,880 here. It's going to be a lot of fun. We've collaborated on Rise and 8 00:00:25,880 --> 00:00:29,640 Outshine. I think I've been a guest on your podcast. Were you on the trivia 9 00:00:29,640 --> 00:00:33,240 show as well? I was, yeah. So we have. We have a history 10 00:00:33,320 --> 00:00:37,120 we can go back through, but Galati Media has more shows 11 00:00:37,120 --> 00:00:40,800 than I do. I think there's over 50 podcasts under your management, is that 12 00:00:40,800 --> 00:00:44,240 correct? That we've worked with. Right now, we're. 13 00:00:44,240 --> 00:00:47,080 We're downsizing, which is nice, actually. 14 00:00:47,960 --> 00:00:51,760 It's actually really nice. I've been working a lot of hours, so right now 15 00:00:51,760 --> 00:00:54,920 we're down to 10 regular shows that we're managing, 16 00:00:55,400 --> 00:00:58,600 but we just launched two this month, so, yeah, it's not 17 00:00:59,120 --> 00:01:02,880 February in January, so it's been wild. It ebbs 18 00:01:02,880 --> 00:01:06,480 and flows. It's amazing, you know, how this industry works and 19 00:01:06,640 --> 00:01:10,360 the cycles that come around and, you know, you'll be bombarded for 20 00:01:10,360 --> 00:01:13,680 a while, and then you can kind of, like, level out, you know, 21 00:01:14,400 --> 00:01:18,000 have a better process. And then all of a sudden, this. Another wave comes in. 22 00:01:18,000 --> 00:01:21,600 And here we go. It's off to the races. Exactly. 23 00:01:22,560 --> 00:01:26,320 Well, we've got six stories about live podcasting coming your way. 24 00:01:26,770 --> 00:01:30,370 We've already preselected them. I've shared them with Alesia. We were talking a little bit 25 00:01:30,370 --> 00:01:33,770 beforehand. We're going to have a good time. Coming up, about 26 00:01:33,770 --> 00:01:37,490 35, 40 minutes of podcast news. Which 27 00:01:37,490 --> 00:01:40,690 means, Alesia, I only have one more question for you. 28 00:01:41,570 --> 00:01:45,410 What time is it? Time to get started. Let's go. 29 00:01:47,170 --> 00:01:48,370 What time is it? 30 00:01:54,690 --> 00:01:55,890 What time is it? 31 00:01:58,670 --> 00:02:02,110 Oh, it's time for 32 00:02:02,430 --> 00:02:06,270 Poduty and the News. OH. Poduty 33 00:02:06,270 --> 00:02:10,030 and the News. The only 34 00:02:10,030 --> 00:02:13,790 live news podcast about podcasting from 35 00:02:13,790 --> 00:02:14,990 the stage and 36 00:02:17,950 --> 00:02:21,710 the news. Oh. Poduty and 37 00:02:21,710 --> 00:02:25,390 the News. The only live 38 00:02:25,470 --> 00:02:29,150 news podcast about podcasting from the 39 00:02:29,150 --> 00:02:29,550 st. 40 00:02:35,770 --> 00:02:39,570 The only live news podcast about podcasting from the stage. 41 00:02:39,570 --> 00:02:42,410 Alesia, welcome to this side of the theme song. 42 00:02:43,130 --> 00:02:46,809 Yes. That's a banger. I love it, everybody. 43 00:02:46,890 --> 00:02:50,690 That song really gets your blood pumping. It's. It's almost the highlight of the 44 00:02:50,690 --> 00:02:53,810 show, but I would say the highlight of the show is having Alesia here with 45 00:02:53,810 --> 00:02:57,180 us tonight. Alesia from Galati Media and the 46 00:02:57,180 --> 00:03:00,940 Empowered. Oh, Empowered Podcast. What's 47 00:03:00,940 --> 00:03:04,460 the. You have a podcast about all of this stuff? Yes, 48 00:03:04,620 --> 00:03:08,180 Podcasting Unlocked is my podcast. That's it. 49 00:03:08,180 --> 00:03:11,900 Podcasting Unlocked. Tell us a little about that show. Yeah, so 50 00:03:11,900 --> 00:03:15,460 we're actually going to hit quite a couple hundred episodes. I think it's 51 00:03:15,460 --> 00:03:19,180 300 episodes this year, which is pretty wild. But 52 00:03:19,180 --> 00:03:22,940 it is a podcast all about podcasting twice a week. 53 00:03:23,020 --> 00:03:26,790 So Tuesdays are solo episodes from me. Sometimes it's me 54 00:03:26,790 --> 00:03:30,390 answering podcasting questions in 10 minutes or less, or it's me 55 00:03:30,390 --> 00:03:33,990 talking about strategies that you can implement to 56 00:03:34,230 --> 00:03:37,910 do better at podcasting. And then on Thursdays, 57 00:03:37,910 --> 00:03:41,590 I have guests on, and it's really just to showcase other podcasters, 58 00:03:41,830 --> 00:03:45,350 show what they're doing. Cause I really don't believe that there's one 59 00:03:45,430 --> 00:03:49,270 right way to podcast that everybody gets to decide what's going to 60 00:03:49,270 --> 00:03:52,470 work best for them. So that is Podcasting Unlocked. 61 00:03:53,670 --> 00:03:56,950 Podcasting Unlocked. I'll have that in the show. Notes. And I was listening back through, 62 00:03:56,950 --> 00:04:00,190 I think, a recent episode. Not only are you hitting 300 63 00:04:00,190 --> 00:04:03,670 episodes, I think you have a client that just hit 300 64 00:04:03,670 --> 00:04:07,430 episodes. And one of the stats that you gave was, that's less than. 65 00:04:07,590 --> 00:04:10,790 Was it 0.3% or like 3% of 66 00:04:10,870 --> 00:04:14,630 podcasts making it to 300 episodes? Yeah, 67 00:04:14,630 --> 00:04:18,190 less than 3%. I want to say it was either 1.9 or 68 00:04:18,190 --> 00:04:20,710 2.9. And I was like, it's less than 3, for sure. 69 00:04:21,830 --> 00:04:24,970 I had seen it when I. We were doing. I was recording with her for 70 00:04:24,970 --> 00:04:28,570 the episode, and it's just incredible one to be able to 71 00:04:28,570 --> 00:04:32,370 support her through this journey. She was my very first client 72 00:04:32,690 --> 00:04:36,450 that we launched her podcast, and she's consistently showed up, and I'm 73 00:04:36,450 --> 00:04:40,250 so incredibly proud of her. And then, yeah, I'm hitting 300 this 74 00:04:40,250 --> 00:04:43,810 year, which is just crazy banana pants to me. 75 00:04:43,970 --> 00:04:47,570 But I'm. I'm excited and just. I'm also 76 00:04:47,570 --> 00:04:51,250 considering what is it going to look like from 300 on? What kind of shifts 77 00:04:51,250 --> 00:04:54,850 or adjustments do I want to make? And for those of you new to 78 00:04:54,850 --> 00:04:58,530 podcasting, crazy banana pants is a common term that 79 00:04:58,530 --> 00:05:02,210 we use to describe how absurd it is to get to 80 00:05:02,210 --> 00:05:05,610 300 episodes, how much work it takes and the 81 00:05:05,610 --> 00:05:09,370 processes that you have to build. And that's what we call crazy banana pants. 82 00:05:09,610 --> 00:05:13,450 Exactly. Well, are you ready to get 83 00:05:13,450 --> 00:05:17,210 into our six stories tonight? Yes. Let's go. I'll 84 00:05:17,210 --> 00:05:20,640 have all of Alesia's links in the show. Notes. Not only that, we have a 85 00:05:20,640 --> 00:05:24,480 thing called Paduti and the crew and everybody who's been on the show is now 86 00:05:24,480 --> 00:05:28,240 part of the crew. There is a crew page on the back end 87 00:05:28,240 --> 00:05:32,080 of the podcast website for Padoodi and the news. You can 88 00:05:32,080 --> 00:05:35,800 go there and see every guest that's ever been on the show, their story, their 89 00:05:35,800 --> 00:05:39,560 backlinks, links to their social profiles, and then when they come back, 90 00:05:39,560 --> 00:05:43,360 because I'm certainly inviting Alesia back on future episodes. All 91 00:05:43,360 --> 00:05:47,000 the episodes that Alesia will ever be on will be attached to that page, 92 00:05:47,160 --> 00:05:50,780 her crew page. She'll be part of Paduti and the crew as of 93 00:05:50,780 --> 00:05:54,620 Thursday morning. Love it. Well, let's get into 94 00:05:55,020 --> 00:05:58,300 story number one. This one is a lot of fun. 95 00:05:59,020 --> 00:06:02,860 This one. We call it you got it, dude. 96 00:06:02,860 --> 00:06:06,020 And if you know just from that saying, you're going to know what this is 97 00:06:06,020 --> 00:06:09,620 about. At a recent Headgum live show in San 98 00:06:09,620 --> 00:06:13,100 Francisco, the host of the HD podcast took live 99 00:06:13,100 --> 00:06:16,950 podcasting fully off the rails and the best way possible 100 00:06:17,430 --> 00:06:21,190 by performing a table read of completely unhinged Full House 101 00:06:21,590 --> 00:06:25,430 spec script written by Jeff who? Not me, not this Jeff, but 102 00:06:25,430 --> 00:06:29,150 a different Jeff with a G who openly admitted he barely remembers the 103 00:06:29,150 --> 00:06:32,790 original show. The script, titled Full House Blown 104 00:06:32,790 --> 00:06:36,630 Smoke, leaned har into absurdity, featuring 105 00:06:36,630 --> 00:06:40,470 dark cloud watching monologues from Michelle, peer 106 00:06:40,470 --> 00:06:44,310 pressure via cigar smoking, cool girls named Toilet and Outhouse, 107 00:06:44,770 --> 00:06:48,450 a painfully fragile math teacher named Mr. Hung, and 108 00:06:48,450 --> 00:06:52,010 a fictional radio show plagued by a caller trying to invent 109 00:06:52,010 --> 00:06:55,490 offensive slurs, forcing the performers to navigate 110 00:06:55,490 --> 00:06:59,250 comedy, discomfort and audience energy in real time. 111 00:06:59,410 --> 00:07:02,930 It was a messy, hilarious and a reminder that live 112 00:07:02,930 --> 00:07:06,530 podcasting isn't just about recording an episode. It's about 113 00:07:06,530 --> 00:07:10,250 creating a shared moment you simply can't replicate 114 00:07:10,250 --> 00:07:13,850 in a studio. And this is one of those stories about 115 00:07:13,930 --> 00:07:17,650 podcasting I love. I love live. I love riding 116 00:07:17,650 --> 00:07:21,490 that edge of chaos. And this is an example of a podcast took, 117 00:07:21,490 --> 00:07:25,250 something that a lot of us Gen Xers millennials are very familiar 118 00:07:25,250 --> 00:07:28,570 with. We're all familiar with Full House. And they did this community 119 00:07:28,650 --> 00:07:32,370 meetup where they did a fake Full House script, they did 120 00:07:32,370 --> 00:07:36,090 a table read, they acted out the show. What better way to 121 00:07:36,090 --> 00:07:39,930 bring a community of people who love that comedy sitcom of 122 00:07:39,930 --> 00:07:43,610 the 90s with, you know, with just bringing back some of 123 00:07:43,610 --> 00:07:47,010 those memories and telling some stories in this environment of a 124 00:07:47,010 --> 00:07:50,690 podcast and acting it out and meeting each other and 125 00:07:50,690 --> 00:07:54,410 talking and laughing and sharing stories that they loved growing 126 00:07:54,410 --> 00:07:58,130 up, when they were growing up watching the show. What were some things that 127 00:07:58,130 --> 00:08:01,610 you took away from doing a live event like this? 128 00:08:01,610 --> 00:08:05,170 Alesia yeah, what I think is interesting is 129 00:08:05,170 --> 00:08:08,900 that so many podcasts are not live, right? And so 130 00:08:08,900 --> 00:08:12,740 it's like. And from my experience, a lot of the 131 00:08:12,740 --> 00:08:15,980 live shows that I've seen or heard have been comedy people. 132 00:08:16,540 --> 00:08:19,900 And so I think, as, you know, podcasters or 133 00:08:19,900 --> 00:08:23,260 creators, how can we take, like, even just a bit of that 134 00:08:23,659 --> 00:08:27,500 to say? How can we ad lib a little more? How can we infuse 135 00:08:27,500 --> 00:08:31,260 more of our personality into the things that we're creating 136 00:08:31,260 --> 00:08:34,780 and talk about the maybe shows that we 137 00:08:34,780 --> 00:08:38,540 enjoy or the music that we're enjoying to give 138 00:08:38,540 --> 00:08:41,800 more personality? And also we can delete it later. 139 00:08:43,080 --> 00:08:46,720 It does ride that edge of. No, that was a little too much chaos 140 00:08:46,720 --> 00:08:50,520 there. Right. But I think that it really gives you a little bit of. 141 00:08:50,520 --> 00:08:54,240 Of freedom to do that. So I think it's really unique and 142 00:08:54,240 --> 00:08:58,040 such a fun way to, like, get your audience involved 143 00:08:58,200 --> 00:09:01,200 as well with a show that, you know a lot. I. I grew up in 144 00:09:01,200 --> 00:09:03,960 a cult, so I didn't watch that show growing up. 145 00:09:05,770 --> 00:09:09,130 Totally. Sidebar. That's our second story tonight. 146 00:09:11,370 --> 00:09:15,130 But I still think that it's. You can infuse so much of that. Like, 147 00:09:15,130 --> 00:09:18,970 right now I'm wearing my Star wars sweatshirt and on 148 00:09:18,970 --> 00:09:21,729 one of my walls, I have, like, tons of Star wars stuff. So, like, how 149 00:09:21,729 --> 00:09:25,570 can I infuse some of that into my personality on my show and. And 150 00:09:25,570 --> 00:09:29,250 be more wholly me and more realized me 151 00:09:29,250 --> 00:09:32,770 than just I am the buttoned up podcast person? There are different 152 00:09:32,770 --> 00:09:36,410 podcasts and different niches with different topics. And you're 153 00:09:36,410 --> 00:09:39,930 wearing Star Wars. If you had a Star wars podcast and you 154 00:09:39,930 --> 00:09:43,530 liked fan fiction, this is something you could perform 155 00:09:43,610 --> 00:09:47,330 live as a special event for your fans. You could go 156 00:09:47,330 --> 00:09:50,570 out, hey, we're going to rent out this bar. We're going to tell stories. 157 00:09:51,130 --> 00:09:54,770 We're going to even share a story that we wrote and kind of build 158 00:09:54,770 --> 00:09:58,330 on that world that we all love and know about and 159 00:09:58,730 --> 00:10:02,290 just have this unique experience that you can't get just from 160 00:10:02,290 --> 00:10:05,550 downloading an MP3 file. You're going to be in front of people 161 00:10:05,950 --> 00:10:09,590 performing something that you're passionate about to people who are also 162 00:10:09,590 --> 00:10:13,110 passionate about the same thing. So whether it's Full House or Star 163 00:10:13,110 --> 00:10:16,670 wars, think about how can you incorporate storytelling 164 00:10:16,670 --> 00:10:20,510 with your fans, with the people who could come to see you in the community, 165 00:10:20,750 --> 00:10:24,590 maybe even people who aren't familiar with you. But there are people who love 166 00:10:24,590 --> 00:10:28,110 Full House in the community. Millions of people love Full House 167 00:10:28,270 --> 00:10:32,030 and they find out there's a special Full House reading going on that 168 00:10:32,030 --> 00:10:34,910 might just be the thing to get them out of the house and introduce them 169 00:10:34,910 --> 00:10:38,750 to your podcast. Yeah, absolutely. We're Going to the 170 00:10:38,750 --> 00:10:41,670 story number two. Now, a lot of times I like to find stories that are 171 00:10:41,670 --> 00:10:45,390 related to my guest's background. And Alesia has a supply 172 00:10:45,390 --> 00:10:49,030 chain management background, a little side note in her bio. 173 00:10:49,590 --> 00:10:52,870 And I was like, well, the closest I could get this week was a 174 00:10:52,870 --> 00:10:56,310 railroad conference. I said, that's kind of supply chain. 175 00:10:56,790 --> 00:11:00,320 It's part of the supply chain. Maybe not what you're trying to manage. You're just 176 00:11:00,320 --> 00:11:03,440 trying to get your goods into the warehouse. But this was a 177 00:11:03,680 --> 00:11:07,520 conference just for the railway industry. And 178 00:11:07,520 --> 00:11:11,240 part of the conference is they had live podcasting on the stage. And I 179 00:11:11,240 --> 00:11:14,839 like to file these types of stories under industries where I never thought there'd be 180 00:11:14,839 --> 00:11:18,360 a podcast. And here we are telling a story about the 181 00:11:18,360 --> 00:11:22,080 railway industry and it's the ria. The Railway Industry 182 00:11:22,080 --> 00:11:25,520 Association's annual conference got underway in London 183 00:11:25,900 --> 00:11:29,220 with major news for the UK rail sector, as 184 00:11:29,220 --> 00:11:32,700 Transport Secretary Heidi Alexander marked the introduction 185 00:11:32,780 --> 00:11:36,140 of landmark legislation to create Great British 186 00:11:36,140 --> 00:11:39,500 Railways, a new publicly owned body aimed at 187 00:11:39,740 --> 00:11:43,420 unifying track and train under one accountable system. 188 00:11:44,220 --> 00:11:47,500 Alongside high level policy discussions, industry leaders 189 00:11:47,740 --> 00:11:51,100 and debates on rail reform, the conference program 190 00:11:51,260 --> 00:11:54,600 also featured a live podcast recording, signaling how 191 00:11:54,600 --> 00:11:58,040 podcasts are becoming a trusted format for unpacking 192 00:11:58,040 --> 00:12:01,240 complex topics in real time. As conferences 193 00:12:01,240 --> 00:12:04,720 increasingly blend policy, expertise and audience engagement, 194 00:12:05,120 --> 00:12:08,560 live podcasting is emerging as a powerful tool to extend 195 00:12:08,560 --> 00:12:12,080 conversations beyond the room, turning industry 196 00:12:12,080 --> 00:12:15,840 events into long tail content that educates, informs 197 00:12:16,160 --> 00:12:19,900 and builds authority well after the conference ends. This 198 00:12:19,900 --> 00:12:22,580 is, like I said, this is an example of a place where you would never 199 00:12:22,580 --> 00:12:26,180 expect to see a podcast. And the fact that 200 00:12:26,340 --> 00:12:29,860 even the railway industry as part of their conference, 201 00:12:29,940 --> 00:12:33,060 is starting to incorporate podcasts from their industry 202 00:12:33,620 --> 00:12:37,420 as part of the entertainment, as part of the curriculum or 203 00:12:37,420 --> 00:12:41,260 the stage time that they give. That's showing you the power of 204 00:12:41,260 --> 00:12:44,980 podcasting over perhaps hiring just a magician or a 205 00:12:44,980 --> 00:12:48,460 musician or a comedian, or just having panel after 206 00:12:48,460 --> 00:12:52,100 panel after panel, having industry experts up on 207 00:12:52,100 --> 00:12:55,580 stage sharing their knowledge and their stories is a 208 00:12:55,580 --> 00:12:59,300 direction we're seeing a lot of conferences go. And I think if 209 00:12:59,300 --> 00:13:02,980 you can tie in your expertise into a place where 210 00:13:02,980 --> 00:13:06,700 your community is participating and they're participating 211 00:13:06,700 --> 00:13:10,460 in this conference, what better way to put yourself and position yourself in 212 00:13:10,460 --> 00:13:13,940 front of a whole group of potential new 213 00:13:13,940 --> 00:13:17,770 clients or. Or new listeners. Yeah, I think it's 214 00:13:17,770 --> 00:13:21,410 really unique. For sure. It makes me think of a couple years back 215 00:13:21,410 --> 00:13:25,090 we did such a random 216 00:13:25,490 --> 00:13:29,170 client, but they did. Why 217 00:13:29,170 --> 00:13:32,290 can't I think of the word? It was like where they would buy 218 00:13:33,090 --> 00:13:36,850 houses, but it was like more corporate level. I can't Think of what the 219 00:13:36,850 --> 00:13:40,370 word is. Not like not flipping, but like on. A corporate, commercial real estate. 220 00:13:41,330 --> 00:13:44,210 There we go. I was. I was on the grittier side of that. 221 00:13:45,970 --> 00:13:49,490 So it was a commercial real estate equity company 222 00:13:50,450 --> 00:13:53,330 and like, they were the ones giving a lot of the loans out and like 223 00:13:53,330 --> 00:13:55,890 hiring it was very interesting. But we were 224 00:13:56,370 --> 00:14:00,090 producing almost like a course that 225 00:14:00,090 --> 00:14:03,010 they were selling. And a lot of it was like 226 00:14:03,970 --> 00:14:07,530 getting subject matter experts in to talk about the 227 00:14:07,530 --> 00:14:11,250 topic. And then we would air those and then we would have live discussion. 228 00:14:11,440 --> 00:14:14,950 We. For the people that were taking the course. And I think that this can 229 00:14:14,950 --> 00:14:18,790 tie in really well, especially for very industry specific things, like 230 00:14:18,790 --> 00:14:22,310 even thinking about how can companies be maybe more 231 00:14:23,110 --> 00:14:26,950 open with their board meetings, with 232 00:14:27,030 --> 00:14:30,830 their. In, you know, the more informative conversations that. I mean, my 233 00:14:30,830 --> 00:14:34,430 background is in corporate. So, like, how could we have 234 00:14:34,430 --> 00:14:38,190 had more of those meetings be podcasts, right? Even if it's 235 00:14:38,190 --> 00:14:41,840 a private podcast, just for employees, like, for 236 00:14:42,070 --> 00:14:45,750 finding ways to connect with people, especially because we 237 00:14:45,750 --> 00:14:48,870 all learn differently, we all take in information differently. 238 00:14:49,350 --> 00:14:53,190 I was on a. A session this morning and 239 00:14:53,190 --> 00:14:56,950 half of it, I. My brain was just not fully pro. I don't know 240 00:14:56,950 --> 00:15:00,710 if I didn't have coffee yet or what, but my brain was just not fully 241 00:15:00,710 --> 00:15:04,550 processing the first half. And I was like, I wish I 242 00:15:04,550 --> 00:15:07,910 could, like, go back and listen to this. All right, it's a good thing it's 243 00:15:07,910 --> 00:15:11,680 recorded. Hopefully when the recording's up, I'll be able to go back. But, 244 00:15:11,680 --> 00:15:15,520 like, what a great opportunity having it recorded to be able to say, oh, we 245 00:15:15,520 --> 00:15:19,000 have this thing. And I always think too, like, very 246 00:15:19,000 --> 00:15:22,800 industry specific. No industry is 247 00:15:22,800 --> 00:15:26,040 too specific for a podcast. When I first started 248 00:15:26,040 --> 00:15:29,880 podcasting back in 2017, 2018, I went 249 00:15:29,880 --> 00:15:33,680 to a podcasting conference and 250 00:15:33,680 --> 00:15:37,360 I met a woman. She had been podcasting at that point for like five 251 00:15:37,360 --> 00:15:40,590 years. So she was like an og and 252 00:15:41,220 --> 00:15:44,820 she was podcasting about pez, like the 253 00:15:44,820 --> 00:15:47,620 little dispensers. And I was like, 254 00:15:48,420 --> 00:15:52,140 wait, wait a minute. Like, I'm trying to wrap my 255 00:15:52,140 --> 00:15:55,220 head around this. Like the gas station 256 00:15:56,260 --> 00:15:59,980 gross candy dispensers. Like, is that what you're talking about right 257 00:15:59,980 --> 00:16:03,780 now? She was like, yep. And there are conferences and like, there are 258 00:16:03,780 --> 00:16:07,470 events and we all meet. And I was like, like, my mind was 259 00:16:07,470 --> 00:16:10,510 blown. And from then on I was like, anybody can have a podcast. 260 00:16:12,430 --> 00:16:16,110 And that's true. That's something that we're finding out that there was something for 261 00:16:16,110 --> 00:16:19,550 everybody. No matter what you're passionate about, no matter what your 262 00:16:19,550 --> 00:16:23,190 interests are, maybe even what your profession is, there are other 263 00:16:23,190 --> 00:16:26,870 People who are looking to share ideas with, they're looking 264 00:16:26,870 --> 00:16:30,630 for your knowledge. They're looking just maybe even write 265 00:16:30,630 --> 00:16:34,240 in and tell you their experiences and share their own stories. 266 00:16:34,640 --> 00:16:38,400 You can find your community, you can, you can really build an audience 267 00:16:38,560 --> 00:16:42,240 based on whatever you love. We'll keep it going. Let's go over 268 00:16:42,240 --> 00:16:46,040 to football, but not the kind of football we're talking 269 00:16:46,040 --> 00:16:49,199 about in America. This weekend, former Ireland 270 00:16:49,200 --> 00:16:52,880 internationals Rory Best and Andrew Trimble brought 271 00:16:52,880 --> 00:16:56,560 elite level insight to a live recording of BBC Sports. 272 00:16:57,040 --> 00:17:00,580 I'm guessing it's North Ireland's the Ireland Rugby Social, 273 00:17:00,900 --> 00:17:04,660 hosted at City Armagh Rugby Club in front of a 274 00:17:04,660 --> 00:17:08,180 capacity crowd. Joined by Connor Murray and 275 00:17:08,180 --> 00:17:11,900 presenter Gavin Andrews, the conversation focused on 276 00:17:11,900 --> 00:17:15,540 Ireland's upcoming Six nations championship, examining 277 00:17:15,540 --> 00:17:19,300 Andy's Farrell's evolving game plan, the pressure of 278 00:17:19,300 --> 00:17:23,140 recent success and realistic expectations for the campaign 279 00:17:23,300 --> 00:17:27,140 ahead. The discussion also zoomed in on Ulster's 280 00:17:27,140 --> 00:17:30,939 prospects under head coach Richie Murphy, blending high level 281 00:17:30,939 --> 00:17:34,459 analysis with candid reflections on life inside 282 00:17:34,459 --> 00:17:38,179 professional rugby. It wasn't football at all. It was rugby. Wrong 283 00:17:38,179 --> 00:17:41,899 sport. It was a reminder that live podcasts don't 284 00:17:41,899 --> 00:17:45,699 need spectacle to be powerful. Sometimes authority, trust 285 00:17:45,699 --> 00:17:49,219 and proximity to the audience are the draw. 286 00:17:50,259 --> 00:17:53,499 And if you're a fan of rugby, if you've been following the sports, if this 287 00:17:53,499 --> 00:17:57,220 is your home team, imagine how exciting it would be to not just, 288 00:17:57,220 --> 00:18:00,860 you know, usually you watch a game in a stadium or on TV at home. 289 00:18:01,260 --> 00:18:05,100 Here's a small pub or a small theater space where you 290 00:18:05,100 --> 00:18:08,940 can go in. You're in the same room with these stars, the coaches, 291 00:18:09,260 --> 00:18:12,900 and you're being immersed in the moment. You're feeling their 292 00:18:12,900 --> 00:18:16,660 passion and you're hearing their stories and you're just sitting 293 00:18:16,660 --> 00:18:20,380 right in there taking it all in. This is one of those experiences 294 00:18:20,380 --> 00:18:24,070 that you can't recreate on a podcast, but being there, 295 00:18:24,070 --> 00:18:27,470 live in the moment, it's a whole new element to these 296 00:18:27,470 --> 00:18:31,230 hosts, to these players. You get a whole new perspective on the 297 00:18:31,230 --> 00:18:34,870 game and who these people are. Yeah, I went 298 00:18:34,870 --> 00:18:38,510 to a, I read a lot of books, if you can see my background if 299 00:18:38,510 --> 00:18:41,910 you're watching this, lots of books. I read about 300 00:18:42,070 --> 00:18:45,030 anywhere from two to 250 books a year. 301 00:18:45,670 --> 00:18:49,440 And I went, there's a local authority to 302 00:18:49,440 --> 00:18:53,160 me. And I went to her speaking about 303 00:18:53,160 --> 00:18:56,480 her new book that was coming out and it wasn't recorded. 304 00:18:57,040 --> 00:19:00,840 And I think kind of because it wasn't recorded, it was like, oh, 305 00:19:00,840 --> 00:19:03,880 you have to be there and you have to be fully, like, pay attention and 306 00:19:03,880 --> 00:19:06,880 be immersed. But the interaction and it was like 307 00:19:07,200 --> 00:19:11,000 fully booked. You could not get more tickets at all. Like, I tried 308 00:19:11,000 --> 00:19:14,400 to get tickets for my friend after I'd gotten mine. Not happening. 309 00:19:14,400 --> 00:19:17,220 Everybody is sold out. But she did it through 310 00:19:17,940 --> 00:19:21,620 NC State, which I thought was really unique. Like, they had paired 311 00:19:21,620 --> 00:19:25,340 together to then create this experience. And so then you got to 312 00:19:25,340 --> 00:19:28,580 meet her afterwards, which was really cool. But just having that 313 00:19:29,220 --> 00:19:32,940 very interactive Q and A with someone who kind of 314 00:19:32,940 --> 00:19:36,580 understood what the book was about, understood the kinds of questions that we would 315 00:19:36,580 --> 00:19:40,140 want to know, but also allowed the author to go deeper, was really 316 00:19:40,140 --> 00:19:43,990 cool. But there's something about this timeliness that live 317 00:19:44,070 --> 00:19:47,710 brings that I think is really interesting, especially as someone 318 00:19:47,710 --> 00:19:50,150 who does very evergreen content. 319 00:19:51,270 --> 00:19:54,910 And I was talking to my kiddo. He's 8, and he's obsessed with 320 00:19:54,910 --> 00:19:57,750 WWE, and he wants to launch a podcast about 321 00:19:57,830 --> 00:20:01,630 WWE. And I'm like, look, buddy, if you 322 00:20:01,630 --> 00:20:05,430 do this, we have to be very timely, because 323 00:20:05,590 --> 00:20:08,870 belts change. At least according to my understanding, 324 00:20:09,270 --> 00:20:12,180 at least every other week or every month, 325 00:20:12,740 --> 00:20:16,580 potentially. Some people keep them longer. We're gonna have to, like. 326 00:20:16,820 --> 00:20:20,540 Like, last weekend was. What was 327 00:20:20,540 --> 00:20:24,220 it? Not WrestleMania. Royal Rumble was last 328 00:20:24,220 --> 00:20:27,820 weekend. So we were watching Royal Rumble, and it's like, all right, Royal 329 00:20:27,820 --> 00:20:31,620 Rumble happened. You got a podcast about that, like, the next 330 00:20:31,620 --> 00:20:34,740 day or right after, and then share that information 331 00:20:35,220 --> 00:20:38,910 and then. Because if you wait until after WrestleMania, which is 332 00:20:38,910 --> 00:20:42,310 next weekend, then there's going to be too much time in between. Right? And so 333 00:20:42,310 --> 00:20:45,790 there's something about this. This timeliness to the content 334 00:20:45,870 --> 00:20:49,670 that makes I think it more interesting for the audience, but also 335 00:20:49,670 --> 00:20:53,469 pushes them to tune in in a more timely manner, too. 336 00:20:54,750 --> 00:20:58,350 So wait a second, Macho Man? Randy Savage isn't the 337 00:20:58,350 --> 00:21:01,990 Intercontinental Heavyweight Champion anymore? I don't think so, 338 00:21:01,990 --> 00:21:05,670 but don't ask me. That was like a 339 00:21:05,670 --> 00:21:07,070 1988 joke. 340 00:21:10,510 --> 00:21:14,310 And events like that, like, you're saying. You're saying 341 00:21:14,310 --> 00:21:18,150 you produce a lot of evergreen content where you're giving tips and tricks 342 00:21:18,150 --> 00:21:21,910 and practical uses for podcasting. The thing I've 343 00:21:21,910 --> 00:21:25,150 come to notice, and I've alluded to this on a couple shows already, 344 00:21:25,710 --> 00:21:29,390 is the thing that I'm really, really falling in love with with live 345 00:21:29,390 --> 00:21:32,340 podcasting is it is such 346 00:21:32,900 --> 00:21:36,740 a once in a lifetime, even in the history of the world. 347 00:21:37,060 --> 00:21:40,620 Like, this show that you and I are doing tonight will never 348 00:21:40,620 --> 00:21:44,380 happen again in the history of the world. These six stories, you 349 00:21:44,380 --> 00:21:47,860 and I sharing the stage, it can only happen once. And 350 00:21:48,020 --> 00:21:51,860 I say it's so different than musicians and comedy, where musicians 351 00:21:52,180 --> 00:21:56,030 are. You know, they'll come to a town, they'll play the same 15 songs, and 352 00:21:56,030 --> 00:21:59,630 then they Go to the next town and do the same 15 songs. And comedians 353 00:21:59,630 --> 00:22:03,430 work on a routine, they perform that routine and eventually they build 354 00:22:03,430 --> 00:22:07,070 it up a solid hour and they take that around and they perform 355 00:22:07,230 --> 00:22:10,950 that hour. With podcasting, it 356 00:22:10,950 --> 00:22:14,670 can only happen once. You and I can't go to Cleveland tomorrow and 357 00:22:14,670 --> 00:22:18,310 do this show over again. It's already been recorded and heard 358 00:22:18,310 --> 00:22:21,950 about. So the chance of seeing this real time 359 00:22:21,950 --> 00:22:25,280 in the moment is a once in a lifetime opportunity. 360 00:22:25,680 --> 00:22:29,480 And that's what I'm finding out that I love even more and 361 00:22:29,480 --> 00:22:33,280 more as I do more and more live shows, is it is such a special 362 00:22:33,920 --> 00:22:37,480 moment and you have to be there to be a part of it and to 363 00:22:37,480 --> 00:22:41,320 be in that room with those rugby players and to hear the stories, if 364 00:22:41,320 --> 00:22:44,880 you're a fan of that sport. I mean, to me, 365 00:22:44,880 --> 00:22:48,730 nothing is better than those raw moments, those where 366 00:22:48,730 --> 00:22:52,370 you're vulnerable, you're taking questions from the audience. You have no 367 00:22:52,370 --> 00:22:56,170 idea what they're going to ask you. You could have fumbled the ball last year 368 00:22:56,170 --> 00:22:59,210 and cost the game and they're still harping on you about it. 369 00:22:59,930 --> 00:23:03,570 And it just makes something so much more 370 00:23:03,570 --> 00:23:07,210 special than a polished studio podcast, which I'm not taking 371 00:23:07,210 --> 00:23:10,930 anything away from a polished studio podcast. I'm saying this is something different. 372 00:23:10,930 --> 00:23:14,650 This is a new form of entertainment that people are starting to embrace 373 00:23:15,290 --> 00:23:18,410 and they, they're really, really liking live podcasting 374 00:23:19,050 --> 00:23:21,850 100%. I saw the same author, 375 00:23:22,810 --> 00:23:26,570 I don't know, it was maybe three months later for. She 376 00:23:26,570 --> 00:23:29,690 was the interviewer for another author. 377 00:23:30,250 --> 00:23:33,770 And they were. It was more of a collaborative conversation during the actual 378 00:23:33,770 --> 00:23:37,050 interview space. And it was a completely different 379 00:23:37,450 --> 00:23:40,890 energy, different vibe, different audience, different venue. Right. And so, like, 380 00:23:41,230 --> 00:23:44,990 I bought tickets to both because I want to see her. Right. Like, 381 00:23:44,990 --> 00:23:47,790 that's why I went was, oh, I have more books I need her to sign 382 00:23:47,790 --> 00:23:51,150 because I only could get two of them signed at a time. Right. And so, 383 00:23:51,150 --> 00:23:54,590 yeah, I think that there is something very unique about that once in a 384 00:23:54,590 --> 00:23:58,350 lifetime kind of moment. Yeah. If you get the chance, go experience 385 00:23:58,350 --> 00:24:01,950 it. Whether it's, even if you like, you know, if it's a cooking 386 00:24:01,950 --> 00:24:05,670 show, a lot of times you'll see celebrity chefs do special one offs 387 00:24:05,670 --> 00:24:09,470 or even comedians. Like, they'll come to town and before they 388 00:24:09,470 --> 00:24:13,030 do their performance, they may do a taping of their podcast. Like, Doug Loves 389 00:24:13,030 --> 00:24:16,710 Movies is famous for doing that. He goes to town to 390 00:24:16,710 --> 00:24:20,350 perform comedy at 4. 20 is kind of his thing. 391 00:24:20,590 --> 00:24:24,390 He performs an episode of Doug Loves Movies. So you could 392 00:24:24,390 --> 00:24:27,870 see Doug Loves Movies, then you could catch the 7 o' clock show and you 393 00:24:27,870 --> 00:24:31,390 can have a whole night out just supporting this comedian that you love. So 394 00:24:31,470 --> 00:24:35,290 think about ways, where can you perform your show? What audiences can you 395 00:24:35,290 --> 00:24:38,810 get in front of? It'll really change your perspective on 396 00:24:38,810 --> 00:24:42,450 what's possible for podcasting. And here's one that I 397 00:24:42,450 --> 00:24:46,130 love. This one happened in Australia and they built like 398 00:24:46,130 --> 00:24:49,410 a giant tent city and they had all these other like 399 00:24:49,410 --> 00:24:53,090 installations around. If you get a chance to check out beyond the 400 00:24:53,090 --> 00:24:56,810 Valley, it's the 10th year that they've had this and it 401 00:24:56,810 --> 00:25:00,530 is just an incredible event. Australia's 402 00:25:00,530 --> 00:25:04,260 beyond the Valley now in its 10th year. Brands learned leaned 403 00:25:04,420 --> 00:25:07,860 hard into experience led activations designed 404 00:25:07,860 --> 00:25:11,580 specifically for Gen Z. And one standout move was the 405 00:25:11,580 --> 00:25:15,300 creation of a dedicated live podcast space inside a 406 00:25:15,300 --> 00:25:18,700 multipurpose venue called the Lounge Room. Festival 407 00:25:18,700 --> 00:25:22,380 goers could drop into live programming from the daily 408 00:25:22,380 --> 00:25:26,220 Os, curated conversations and late night cinema right 409 00:25:26,220 --> 00:25:29,870 alongside wellness hubs and interactive brand experiences and 410 00:25:29,870 --> 00:25:33,670 cultural moments. Rather than shouting for attention, brands 411 00:25:33,670 --> 00:25:37,070 focused on connection, presence and value, meeting 412 00:25:37,070 --> 00:25:40,430 audiences where they already were. It's a strong signal that 413 00:25:40,430 --> 00:25:43,390 podcasts aren't just content anymore. They're becoming 414 00:25:43,390 --> 00:25:47,230 infrastructure for modern experience driven events. 415 00:25:47,470 --> 00:25:51,230 Events like this, where there were some places that looked like gas stations 416 00:25:51,230 --> 00:25:54,760 and you'd walk in and be like an arcade or it looked like 417 00:25:54,840 --> 00:25:58,040 an ice cream shop and you'd walk in, it'd be this whole other 418 00:25:58,120 --> 00:26:01,920 immersive experience. And this lounge, if we could 419 00:26:01,920 --> 00:26:05,760 pull back on that photo, it's this giant tent space. It's set up 420 00:26:05,760 --> 00:26:09,399 like a living room. There's couches and there's just people 421 00:26:09,399 --> 00:26:13,160 doing live podcasts all day long, in and out, telling stories, 422 00:26:13,800 --> 00:26:17,200 sharing events. They're having this cultural moment 423 00:26:17,200 --> 00:26:20,970 inside this one space. Yeah. Something I have 424 00:26:20,970 --> 00:26:24,610 been ruminating on and I have social anxiety. So the idea of going out and 425 00:26:24,610 --> 00:26:28,370 like doing something like this is really, it's a little terrifying, right? 426 00:26:28,690 --> 00:26:32,250 Like full. This is me. I. It's a little 427 00:26:32,250 --> 00:26:35,490 scary. But I know 428 00:26:35,810 --> 00:26:39,490 someone who's hosting an event that is a bookish event. And I have a podcast, 429 00:26:39,490 --> 00:26:43,330 my hobby podcast, all about books. It's called We Read Smut. And it's 430 00:26:43,330 --> 00:26:47,060 exactly what it sounds like. And so this 431 00:26:47,060 --> 00:26:50,740 conference, it's called Temptation in the Triangle because I 432 00:26:50,740 --> 00:26:54,260 live near the triangle in, in Raleigh, 433 00:26:54,580 --> 00:26:58,420 Durham. There's another one in there that is that 434 00:26:58,420 --> 00:27:01,980 area. And I was talking to her about 435 00:27:01,980 --> 00:27:05,540 like, what would it look like? Because I've seen, 436 00:27:05,780 --> 00:27:09,580 you know, bookish conferences where they have panels and they have 437 00:27:09,580 --> 00:27:12,860 all these things and I was like, what would it be like to do a 438 00:27:12,860 --> 00:27:16,540 live podcast at this event, what 439 00:27:16,540 --> 00:27:19,980 would it like? Maybe, maybe I get a table. 440 00:27:20,220 --> 00:27:23,900 Maybe I sit there and I, I have my microphone and there's the background 441 00:27:23,900 --> 00:27:27,700 noise of all of the people kind of. And like then put that up 442 00:27:27,700 --> 00:27:31,500 on my own podcast. Right, of course. But then being able to maybe go 443 00:27:31,500 --> 00:27:34,820 table to table and talk to each of the authors to get more of that 444 00:27:34,820 --> 00:27:38,460 experience. And at what point would I be able like 445 00:27:38,460 --> 00:27:42,230 realistically be able to like manage 446 00:27:42,470 --> 00:27:45,910 getting all of those people together in one room, in one space 447 00:27:46,310 --> 00:27:50,110 to be able like 30 authors, logistically it's not going 448 00:27:50,110 --> 00:27:53,870 to happen it like in a recording studio. And so to 449 00:27:53,870 --> 00:27:57,630 be able to have that experience, like what would that look like? 450 00:27:57,630 --> 00:28:01,110 And so I'm, it's happening in a couple months and I'm really, I'm thinking like, 451 00:28:01,270 --> 00:28:04,630 I think I might need to actually do this. 452 00:28:05,670 --> 00:28:08,070 Maybe I will circle back with you and say I did it. 453 00:28:09,490 --> 00:28:12,930 You would be amazed to hear how much 454 00:28:12,930 --> 00:28:16,770 podcasting has become like the new media in 455 00:28:16,770 --> 00:28:20,610 regards to podcasters are getting media passes to 456 00:28:20,610 --> 00:28:24,370 all kinds of events and conferences just for the sake that 457 00:28:24,370 --> 00:28:28,170 they want the podcasters there to record content just like 458 00:28:28,170 --> 00:28:31,890 you're talking about. They'll make it happen. If you can interview 10 459 00:28:31,890 --> 00:28:35,330 of the authors while you're there. If you can get a private room 460 00:28:35,890 --> 00:28:39,730 with hosting your podcast live, they will do that as 461 00:28:39,730 --> 00:28:43,370 part of the entertainment and they'll give you, in many cases, they'll give the 462 00:28:43,370 --> 00:28:46,930 podcast host a pass to come into the conference for free. 463 00:28:47,250 --> 00:28:49,610 You'll do a little bit of work on the side, but you get to enjoy 464 00:28:49,610 --> 00:28:53,450 all the benefits, all the parties and the atmosphere and you get to take 465 00:28:53,450 --> 00:28:57,170 in all the main keynotes and you get to 466 00:28:57,170 --> 00:29:00,690 do what you love, which is interview other authors. So 467 00:29:00,850 --> 00:29:04,060 please, for those of you at home watching, keep that in mind. Your 468 00:29:04,060 --> 00:29:07,900 expertise is your podcast. Your podcast is your asset 469 00:29:07,980 --> 00:29:11,500 that can get you into events for free. Even if that's all you want to 470 00:29:11,500 --> 00:29:15,260 do, like if that's success, you could just have a podcast to get into 471 00:29:15,260 --> 00:29:19,100 events for free. I'm telling you that it's happening more and more and 472 00:29:19,100 --> 00:29:22,940 it's becoming easier and easier to show that you're going to do some 473 00:29:22,940 --> 00:29:26,780 recording. They'll let you in to help promote the event for 474 00:29:26,780 --> 00:29:30,550 that year and the following year. That is such a great idea. 475 00:29:30,550 --> 00:29:34,390 Like I'm thinking about sold out events that I would not be able 476 00:29:34,390 --> 00:29:37,990 to get to because they're sold out. Like I'm doing a year of 477 00:29:37,990 --> 00:29:41,550 100 no's or a hundred rejections or whatever that is. What a great 478 00:29:41,550 --> 00:29:45,350 ask, because I would love to be able to get to these events. 479 00:29:45,350 --> 00:29:48,710 And if it's a no, it's already a no before I even ask, so why 480 00:29:48,710 --> 00:29:52,470 not? And this next story is a great example of, you know, kind of 481 00:29:52,470 --> 00:29:56,150 walking that line, that hybrid line. Maybe this isn't quite 482 00:29:56,150 --> 00:29:59,910 performing, but this guy, Jeff Pulver, he's at a conference right now 483 00:30:00,070 --> 00:30:03,830 and the gentleman interviewing him is in his home studio. So he's 484 00:30:03,830 --> 00:30:07,670 doing a livestream broadcast, interviewing people at conferences, 485 00:30:08,150 --> 00:30:11,750 doing a live show while the guy's live on the showroom floor. 486 00:30:11,910 --> 00:30:15,750 And they're talking about AI, of course, because that's all we ever talk about anymore. 487 00:30:15,910 --> 00:30:19,430 This was recorded live at Cloud Connections. Publisher Doug 488 00:30:19,430 --> 00:30:22,710 Green sat down with Jeff Palver, CEO and Chief 489 00:30:22,710 --> 00:30:26,430 Evangelist Officer of VCON foundation, to 490 00:30:26,430 --> 00:30:30,030 unpack what Palver calls a ground zero moment for 491 00:30:30,030 --> 00:30:33,390 emerging AI communications industry. Drawing 492 00:30:33,390 --> 00:30:36,110 parallels to the early days of VoIP, 493 00:30:36,670 --> 00:30:39,830 Palver explained how VConn introduces a 494 00:30:39,830 --> 00:30:43,630 standardized, trustworthy way to capture and structure conversations 495 00:30:43,710 --> 00:30:46,990 across voice, video, messaging and email 496 00:30:47,670 --> 00:30:51,110 so AI can finally work with consistent, high quality Data 497 00:30:51,590 --> 00:30:55,070 built around three pillars, high definition, voice, memory, and 498 00:30:55,070 --> 00:30:58,550 trust. VCon embeds compliance, consent and governance 499 00:30:58,550 --> 00:31:02,070 directly into the communications layer, positioning live 500 00:31:02,070 --> 00:31:05,910 podcast conversations not just as content, but as 501 00:31:05,910 --> 00:31:09,190 structured, intelligent assets that may soon power 502 00:31:09,430 --> 00:31:13,190 entirely new products, services and revenue models. 503 00:31:13,190 --> 00:31:16,660 And, and if somebody, you know, if you have some anxiety about 504 00:31:16,660 --> 00:31:20,300 performing live on stage, this is a great way to maybe take 505 00:31:20,300 --> 00:31:24,060 that first step, those little baby steps to work your way up to 506 00:31:24,060 --> 00:31:27,860 performing at the conference on a stage or even in 507 00:31:27,860 --> 00:31:31,580 a private room where they have like one of their sessions. 508 00:31:32,140 --> 00:31:35,900 And you're getting their first thoughts too, right? Right after maybe they 509 00:31:35,900 --> 00:31:39,620 heard someone speak or, you know, they're having discussions with other 510 00:31:39,620 --> 00:31:43,300 people. And I think that that is such a, an important part of 511 00:31:43,300 --> 00:31:47,140 these live conferences and being able to tap into that 512 00:31:47,540 --> 00:31:51,220 because you may be high on the, like, I'm having all these 513 00:31:51,220 --> 00:31:54,380 great conversations, I'm doing all these great things and oh, I have all these thoughts 514 00:31:54,380 --> 00:31:58,100 and you get home and you forget half of them. Right. But you're able to 515 00:31:58,100 --> 00:32:01,900 tap into them like right as those kind of aha moments are happening. 516 00:32:01,900 --> 00:32:05,220 That's really incredible. Yeah, that live 517 00:32:05,220 --> 00:32:09,020 reporting for that conference, you know, that gentleman is recording 518 00:32:09,020 --> 00:32:12,620 that interview. He's broadcasting to his audience, he's talking about that 519 00:32:12,620 --> 00:32:16,390 conference. He's probably get some other interviews that he'll release after the 520 00:32:16,390 --> 00:32:20,030 conference. And as the months go on, the 521 00:32:20,030 --> 00:32:23,830 weeks go on, those that information is getting out to the 522 00:32:23,830 --> 00:32:27,670 public over and over and over again. You know, he's getting content 523 00:32:27,670 --> 00:32:31,150 for a show while, you know, wow. 524 00:32:32,830 --> 00:32:36,510 While, you know, talking about and pushing the agenda for 525 00:32:36,510 --> 00:32:39,810 next year's show, he's building that momentum for future 526 00:32:39,810 --> 00:32:43,410 episodes. So, you know, think about that. Think of your podcast as an 527 00:32:43,410 --> 00:32:46,730 asset to help these conferences grow and get that 528 00:32:46,730 --> 00:32:50,250 snowball rolling so that they have a bigger turnout the following year. 529 00:32:51,290 --> 00:32:55,050 And we talked about rugby. We have a big game 530 00:32:55,129 --> 00:32:58,890 coming up this year. Well, this Sunday it's the. 531 00:32:58,890 --> 00:33:01,530 I think we just say the big game. We're not allowed to. We don't have 532 00:33:01,530 --> 00:33:05,330 any licensing rights to say the actual name of the big game. 533 00:33:05,330 --> 00:33:09,080 On February 7, February 8, 534 00:33:09,320 --> 00:33:12,200 there will be a big game played for football. But 535 00:33:12,520 --> 00:33:16,200 beforehand, during the weekend celebration, here's another 536 00:33:16,280 --> 00:33:19,880 great way that you can tie in an event with fans 537 00:33:19,960 --> 00:33:23,000 who will be in that area. Ahead of Super Bowl, 538 00:33:23,320 --> 00:33:26,760 ESPN Radio is turning podcasting into an 539 00:33:26,760 --> 00:33:30,560 appointment event with a live taping featuring sports center 540 00:33:30,560 --> 00:33:34,020 icons Rich Eisen and Chris Berman at the American 541 00:33:34,180 --> 00:33:37,540 Conservatory Theater Strand Theater in San Francisco. 542 00:33:37,860 --> 00:33:41,460 The February 4th event includes a meet and greet two hour 543 00:33:41,460 --> 00:33:45,300 live recording packed with SC top 10 nostalgia and personal 544 00:33:45,300 --> 00:33:49,140 stories, exclusive merchandise, food, and importantly, 545 00:33:49,780 --> 00:33:53,460 100% of the tickets benefiting the V Foundation for 546 00:33:53,460 --> 00:33:57,300 Cancer Research. It's a powerful example of how live podcasts 547 00:33:57,300 --> 00:34:01,040 are becoming cultural moments, blending community, storytelling 548 00:34:01,040 --> 00:34:04,840 and purpose, while giving fans something they can't get from 549 00:34:04,840 --> 00:34:08,640 a feed drop alone. And I love this example. 550 00:34:08,640 --> 00:34:12,400 I love seeing examples where it's not just about, hey, I can sell 551 00:34:12,400 --> 00:34:15,840 as many tickets as I can. We're going to have this moment 552 00:34:16,240 --> 00:34:19,960 talking about sports and football. But all the money that 553 00:34:19,960 --> 00:34:23,680 gets raised that night is for the community benefit for this cancer 554 00:34:23,680 --> 00:34:27,529 foundation. They're donating all the money for a charity. 555 00:34:27,529 --> 00:34:31,249 And that's. We've seen stories like this throughout the history of 556 00:34:31,249 --> 00:34:34,849 this show. And it's one of the things that I admire the most 557 00:34:34,849 --> 00:34:38,649 is people do just love podcasting. They do just love 558 00:34:38,649 --> 00:34:42,209 getting up in front of an audience. And in some cases they can do that 559 00:34:42,209 --> 00:34:45,969 as a fundraiser to build up their community, to support other 560 00:34:45,969 --> 00:34:49,689 members in their community. This is a win. Win all around. 561 00:34:51,220 --> 00:34:54,780 Yeah, for sure. And I think that it really, again, to like that live 562 00:34:54,780 --> 00:34:58,500 event kind of aspect of the people are already there, 563 00:34:58,900 --> 00:35:02,580 right? They've already shown up to the big game, they're 564 00:35:02,580 --> 00:35:06,420 excited about it and they're going to be more likely to 565 00:35:06,420 --> 00:35:09,940 want to engage in these conversations to be there live 566 00:35:09,940 --> 00:35:13,220 rather than, you know, what else are they going to do? Maybe go out and 567 00:35:13,220 --> 00:35:17,020 check out the sites, but they're there for the game, so why not get this 568 00:35:17,020 --> 00:35:20,780 experience along with it? And I do like this idea of using a 569 00:35:20,780 --> 00:35:24,380 charity or using this event to 570 00:35:24,380 --> 00:35:28,140 promote a charity, to give back to the community in some way. 571 00:35:28,140 --> 00:35:31,060 And I think that really just ties to like, how can you use your podcast 572 00:35:31,060 --> 00:35:33,900 to, or even your live event to 573 00:35:35,260 --> 00:35:38,620 give back to, you know, or to give purpose to. 574 00:35:38,860 --> 00:35:42,380 To show that you're not just like, we're. Yeah, we're in it for the money 575 00:35:42,380 --> 00:35:46,220 too. Yes, that, that's great. We need money to survive. But 576 00:35:46,220 --> 00:35:49,850 also how can we use charities and use our 577 00:35:49,850 --> 00:35:53,410 events to kind of show, hey, here's where my values lie. 578 00:35:54,610 --> 00:35:57,850 Yeah, a lot of times, not everything. Even though we talk about live 579 00:35:57,850 --> 00:36:01,410 podcasts, not every live podcast is recorded 580 00:36:01,490 --> 00:36:05,130 for release. Sometimes it's a special event. It's just a 581 00:36:05,130 --> 00:36:08,930 special occasion, an excuse to get your fans together. And 582 00:36:09,010 --> 00:36:12,770 they don't even record it. They'll just do it as a one off. And a 583 00:36:12,770 --> 00:36:16,590 get together like this, even though they're calling it a live podcast, they may 584 00:36:16,590 --> 00:36:20,310 or may not record and release that. But people love Rich Eisen, 585 00:36:20,310 --> 00:36:23,470 they love Chris Berman, and they're going to want to hang out and hear all 586 00:36:23,470 --> 00:36:26,696 those stories of 90s SportsCenter and early 2000s 587 00:36:26,844 --> 00:36:30,350 SportsCenter. And while they're doing it, it's also going to 588 00:36:30,350 --> 00:36:34,190 charity. So there are multiple ways to think about live podcasting. 589 00:36:34,190 --> 00:36:37,590 There are multiple types of events. We gave you six different 590 00:36:37,590 --> 00:36:41,230 examples tonight and all six were as different as different 591 00:36:41,230 --> 00:36:45,070 could be. And just start thinking about how can your show 592 00:36:45,550 --> 00:36:49,310 go beyond the borders of your home studio or your basement? 593 00:36:49,390 --> 00:36:53,110 How can you take it out into the public and create this moment in 594 00:36:53,110 --> 00:36:56,710 real life? We're all craving more connections. We're 595 00:36:56,710 --> 00:37:00,150 all, I think, a little bit tired of doom scrolling and 596 00:37:00,150 --> 00:37:03,790 streaming all night long on Netflix or YouTube 597 00:37:03,790 --> 00:37:07,390 videos. These events are steamrolling towards us. 598 00:37:07,800 --> 00:37:11,560 More and more people are going out, they're hanging out with people, they're doing 599 00:37:11,560 --> 00:37:15,080 these in real life connections. This is something that 600 00:37:15,320 --> 00:37:19,160 is coming to us fast and it's growing rapidly. 601 00:37:19,640 --> 00:37:23,320 So think about not just taking your podcast out 602 00:37:23,320 --> 00:37:26,600 into the public, but there's gotta be other podcasts in your 603 00:37:26,600 --> 00:37:30,360 neighborhood that you can go out and support and have a night out. You 604 00:37:30,360 --> 00:37:34,210 know, you might spend 10, $15. Wow. Even if 605 00:37:34,210 --> 00:37:37,810 you have the worst night of your life, you're out 10 bucks. So get out 606 00:37:37,810 --> 00:37:41,330 there, support independent podcasters, independent creators, and 607 00:37:42,370 --> 00:37:46,170 we're gonna. Can you believe it? Actually, it's over already. It goes 608 00:37:46,170 --> 00:37:49,850 so fast. I Was also gonna say, don't forget to support Galati 609 00:37:49,850 --> 00:37:53,690 Media one more time. I'm gonna turn the show 610 00:37:53,690 --> 00:37:57,330 the floor over to you, Alesia. You can plug, promote, talk about 611 00:37:57,330 --> 00:38:01,180 anything you'd like and tell everybody where you want them to go. Where 612 00:38:01,180 --> 00:38:05,020 are you sending them? Yes, thank you so much for having me. I 613 00:38:05,020 --> 00:38:08,860 really appreciate it. I have Galati Media, which is 614 00:38:08,860 --> 00:38:11,700 a full service podcast management agency. We support 615 00:38:11,780 --> 00:38:15,580 podcasters through launch and so much more really 616 00:38:15,580 --> 00:38:19,380 around the strategy and making sure that we're doing making your podcast 617 00:38:19,380 --> 00:38:23,180 the best it possibly can be. We recently have a new client that like, they 618 00:38:23,180 --> 00:38:26,740 don't want to be on social media at all. So really focusing on like the 619 00:38:26,820 --> 00:38:30,580 search engine optimization of that side, so working on all of 620 00:38:30,580 --> 00:38:33,770 that kinds of stuff. But if you're curious about it or if you want to 621 00:38:33,770 --> 00:38:37,570 know more about it, you can go to helpmypod.com keeps it 622 00:38:37,570 --> 00:38:40,970 very simple. You can book a free consultation there and we can talk about your 623 00:38:40,970 --> 00:38:44,770 podcast. Help my pod. I might need to go 624 00:38:44,770 --> 00:38:48,170 there to get some help for this show. Sometimes I struggle with reading. 625 00:38:49,450 --> 00:38:53,170 Nothing can help me with that, I'm guessing. Sorry. No, we 626 00:38:53,170 --> 00:38:56,930 all struggle with that. Well, I'd like to tell you I 627 00:38:56,930 --> 00:39:00,170 do this live show here. The I have so much fun. 628 00:39:00,410 --> 00:39:04,170 I've met so many people, I've told so many stories. And the theater that I'm 629 00:39:04,170 --> 00:39:07,850 sitting in right now we built outside of Pittsburgh, Pennsylvania. It's available 630 00:39:07,850 --> 00:39:11,410 for anybody to use. If you have a podcast and you want to try doing 631 00:39:11,410 --> 00:39:15,130 what I'm doing right now in front of a house of 40 people, 632 00:39:15,610 --> 00:39:19,330 you're welcome to use it. I don't have a contract. I don't require any 633 00:39:19,330 --> 00:39:23,130 type of minimum ticket sales. I'll build you a landing page. I'll record 634 00:39:23,130 --> 00:39:26,460 the event for you, produce the event for you, help you sell 635 00:39:26,460 --> 00:39:30,300 tickets. I'll give you back the recording. I don't even take any ownership 636 00:39:30,300 --> 00:39:33,380 over the content. And at the end of the night, we sit down and we 637 00:39:33,380 --> 00:39:37,180 Split the door 50, 50. If you like it, we do it again. 638 00:39:37,500 --> 00:39:41,340 If you don't, we shake hands and we go our separate ways. And you tried 639 00:39:41,340 --> 00:39:45,060 it. And that's all I'm asking people to do. This is an offer that I 640 00:39:45,060 --> 00:39:48,860 don't think you can say no to. It doesn't cost you anything to say. You're 641 00:39:48,860 --> 00:39:52,700 not on the hook for anything. So, you know, think about podcasting in a different 642 00:39:52,700 --> 00:39:56,500 way. Think about how you can do it live on stage and 643 00:39:56,500 --> 00:40:00,220 have this other asset. All these stories that we're talking about how can 644 00:40:00,220 --> 00:40:03,700 you participate in what's becoming one of the fastest growing 645 00:40:03,700 --> 00:40:07,540 entertainment segments? Live podcasting, live events, live event 646 00:40:07,540 --> 00:40:11,140 podcasting. I really think this is the future and the business 647 00:40:11,140 --> 00:40:14,820 model for most podcasters within the next two to 648 00:40:14,820 --> 00:40:18,550 three years. So I appreciate everything that you 649 00:40:18,550 --> 00:40:22,270 brought tonight, Alesia. It was a lot of fun. And, you know, 650 00:40:22,270 --> 00:40:26,030 I just have one more question for you. Do you 651 00:40:26,030 --> 00:40:27,190 know what time it was? 652 00:40:29,910 --> 00:40:32,710 I mean, right now it's time for bed, I think. 653 00:40:35,430 --> 00:40:36,630 What time is it? 654 00:40:42,950 --> 00:40:44,070 What time is it? 655 00:40:58,130 --> 00:41:00,770 The only live news podcast about 656 00:41:01,090 --> 00:41:03,170 podcasting from the st. 657 00:41:12,930 --> 00:41:15,810 The only live news podcast about 658 00:41:16,130 --> 00:41:18,210 podcasting from the st.