CreativeOps Podcast

Guest Information
  • Name: Patrick Burgoyne
  • Title: Co-founder
  • Organization: In-House Agency Leaders Club
  • Expertise:
    • Leadership in creative and advertising industries
    • Founder of platforms fostering collaboration among creative leaders
    • Extensive experience shaping creative ecosystems

Episode Summary

In this episode of Creative Ops, Patrick Burgoyne unpacks the transformative power of in-house agencies. From his “four buckets” framework to AI-driven innovation, Patrick offers actionable insights into how in-house teams can evolve from production studios to lead agencies. Join us as we explore strategies to leverage creative operations for maximum impact and business alignment.


Key Takeaways
  • The Four Buckets Framework:
    • Understand the roadmap for evolving in-house teams: production studio, creative studio, creative agency, and lead agency.
  • The Role of AI:
    • Learn how AI is disrupting traditional workflows, creating efficiencies, and challenging team structures.
  • Building Trust Through Transparency:
    • Foster trust by creating safe spaces for open discussion and collaboration.
  • Aligning with Business KPIs:
    • Strengthen creative ops' strategic value by aligning with measurable organizational goals.
  • Embedding Creativity in Teams:
    • Drive innovation by embedding creative professionals into multidisciplinary teams across the organization.
  • Strategic Partnerships and Leadership:
    • Identify allies within your organization to champion in-house capabilities and expand your team's scope.
  • Reflection Questions:
    • Explore prompts designed to challenge your thinking and inspire meaningful team discussions.

What is CreativeOps Podcast?

The Creative Ops Podcast, hosted by a respected leader in the industry since 2014, Nish Patel, explores the ever-changing world of creative operations. Each week, immerse yourself in candid, enlightening, and curiosity-driven conversations with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech and the disruption and opportunity of AI (artificial intelligence) on individuals, organizations and the entire industry.

Whether you're tuning in for an insightful interview with an industry leader or Nish's conversation-provoking perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community.

Listen in to navigate your challenges differently, ask the questions that allow you to discover new possibilities and equip yourself with invaluable insights to unleash your potential and flourish in the dynamic world of creative operations.