Fabulist

The best title sequences don’t just introduce a film or TV show—they set the tone, create anticipation, and often become iconic in their own right. In this episode, I connect with Aaron Becker and Seth Kleinberg, the co-founders of Filmograph, a studio that has shaped some of Hollywood’s most memorable visual storytelling moments.From their early days at Prologue to building a boutique studio that works directly with top filmmakers, Aaron and Seth reveal the real story of Filmograph’s rise, the lessons they’ve learned, and how they’ve adapted in an industry that’s constantly evolving.We explore:- The big break that put them on the map- Their philosophy on creative longevity and staying independent- The evolution of title design and branding in Hollywood- Why they’ve avoided the pitfalls that took down once-dominant studios- Their bold decision to shut down for six weeks every year (and why clients respect it)If you’ve ever dreamed of running a creative studio—or just want an inside look at the world of motion design—this episode is a masterclass in building a sustainable, creative business.

Show Notes

The best title sequences don’t just introduce a film or TV show—they set the tone, create anticipation, and often become iconic in their own right. In this episode, I connect with Aaron Becker and Seth Kleinberg, the co-founders of Filmograph, a studio that has shaped some of Hollywood’s most memorable visual storytelling moments.
From their early days at Prologue to building a boutique studio that works directly with top filmmakers, Aaron and Seth reveal the real story of Filmograph’s rise, the lessons they’ve learned, and how they’ve adapted in an industry that’s constantly evolving.
We explore:
- The big break that put them on the map
- Their philosophy on creative longevity and staying independent
- The evolution of title design and branding in Hollywood
- Why they’ve avoided the pitfalls that took down once-dominant studios
- Their bold decision to shut down for six weeks every year (and why clients respect it)
If you’ve ever dreamed of running a creative studio—or just want an inside look at the world of motion design—this episode is a masterclass in building a sustainable, creative business.

Creators and Guests

Host
Joel Pilger

What is Fabulist?

Go behind the scenes of the world’s most disruptive studios and production companies — to discover the business stories fueling these industry creative powerhouses.

Hi, I’m Joel. I lead the global movement of studios mastering the art of the business. Whether you run a studio in motion, animation, live action, sound, or experiential, this is the show unlike any other. Join the movement at http://joelpilger.com.

Huge thanks to our awesome audio production partner, Coupe Studios. Learn more at coupestudios.com.

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