CEOAFTERDARK

Join George Kapernaros as he sits down with Roger Nefkens, Founder of Smyle, an innovative oral care brand known for its sustainable toothpaste tabs. Roger dives into Smyle's mission to tackle the plastic and ingredient issues in traditional oral care products, their unique approach, and how they transformed industry practices over the past four years.

Roger also shares insights on the challenges they faced, the importance of a complementary co-founder team, and strategies for sustainable business practices.

Timestamps:
00:00 Introduction
04:48 Inspired by plastic pollution, started sustainable company.
07:19 Ocean Cleanup project shifts focus to rivers.
10:10 Utilizing ads and social media for visibility.
15:03 Colleagues unavailable, container issue, found solution eventually.
18:49 Integrating sustainability in business is essential.
19:21 Quick access, but consider environmental impact too.
22:25 Cleanest, biggest billboards set world record.

Guest Link:
https://www.linkedin.com/in/rogernefkens/

Don't miss out on this fascinating conversation about innovation and sustainability in oral care! Tune in to learn more about Smyle's game-changing products and Roger's tips for launching a successful, eco-friendly brand. Lastly, reach out to George if you have a fascinating business story to share!

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.