What if there were three simple traits that you can embody
to become even more likable.
So when you interact with customers or build new
relationships, people can't help.
But to like you and know this, isn't some sort of Jedi mind trick, this
isn't a manipulation, all of this, you have to truly feel in your heart.
But the fun part is when you embody these three traits that I'm going to
be teaching you today, you're going to build even better relationship.
Earn even more sales have even happier customers get even more referrals and
most importantly, enjoy what you do.
And at the end of the day, the roofing industry is really the opportunity
for any one of us, regardless of our age, our background, what education
we have, where we came from to come into this place of roofing sales
and absolutely transform our lives.
And the fun thing is when we learn to develop personal.
Being likable is one heck of a way to do that.
We earn even more money, serve even more customers and live an even better life.
So in this video, I'm going to be teaching.
Three traits to be likable and stick around to the end.
Cause I have two bonus tips for you as well.
Before we get started, I want to say welcome or welcome back.
My name is Adam Benjamin thrift strategist in everything I do here on
the YouTube channel and in the podcast is designed for one very simple reason.
If you've been following along.
It's to help you and your team smash your income goal and give every customer
an amazing experience and having an amazing experience means people liking
you because it's sales 1 0 1, people work with people they know like, and trust.
Like as the first one second one after no.
Right.
It's important.
So let's get to today's video.
This video was inspired by a true experience that Sheena, my wife and
partner had with our dog, Maddie, one of two dogs that we've rescued.
So we're out hiking with.
And we're out in the mountains and Maddie D sheets, her finger, or
her toenail back, uh, right foot.
I think it was.
And what happens is the nail pulls up.
It's super painful.
The quicker that nerves is, is, uh, exposed and every time
the dog steps in it hurts.
So she's running around like a little tripod when we knew this ain't good.
So Sheena gets an emergency vet visit, brings Maddie to that.
We go in and we're concerned what we ended up having to do.
Maddie needed to go under anesthesia.
She had to get this whole nail chopped off right at the base because it's painful to
cut, but good news is the pain goes away.
But then while the dog is under, our veterinarian puts us at ease.
Sheena comes home.
She goes, Adam, you wouldn't believe it.
The doctor that worked on us was amazing.
He took great care of her.
They said she was great.
And then while she was under anesthesia, he went ahead and trimmed her nails,
cleaned her teeth and did all the things that would otherwise require anesthesia.
And I turned to sheen and I said, I absolutely love our veterinarian.
And I trust him inherently.
And Shane and I got to talking this with small talk last Friday night.
And I said, you know, there's three reasons that I absolutely love Dr.
Fish, which is his name.
And I would trust him with any.
And here's what those three traits are.
Let's get to the first one.
Number one of the three's traits to be likable is to be genuine
and connect on a human level.
Okay.
Be genuine in connect on a human level.
Now I want to explain what I mean by that.
Being genuine is just being authentically you where your
internal experiences matched by how we express ourselves outside.
So when we walk into Dr fish's office, he has a smile on his face, and
it's a true representation that he's truly happy doing what he's doing.
He connects on a human level and sees the distress that we're under with a dog.
Who's got, you know, limping around and clearly in pain.
And he knows that we're in pain watching it.
And he puts us at ease because he connects on a human.
And instantly that connection of just being generous.
You know, those people that you just feel being authentically themselves.
And I just want to do one disclaimer, when I say be genuine and authentically
yourself, some people use this to a toxic degree that they are over
obsessed with being authentically them.
When those character traits are quite.
Repulsive.
And if you want some help on the personal development side, there's a
fantastic book called what got you here.
Won't get you there.
And it's a great read about breaking through a lot of that personal
development, so you can become genuine and connect on a human level.
All right.
That brings us to the second trait in this one is to care deeply
care deeply about what you do when we're in the veterinarian.
Dr.
Fish truly cares deeply about getting the best outcome about helping the
dog recover as quickly as possible.
Very different than sometimes.
Let's give an example.
The last time you went up to a drive-thru and the person says welcome to so-and-so.
How can I help you?
They're just going through the motions.
There's no care in the world.
Well, I have to say this, I have to do this cause I'm here to get paid.
And when people feel that you're just going through the motions, you're a
total Debbie downer and no one wants a Debbie downer, but when you care
deeply, even down to the times that you've been, which I'm sure, because
I've had discussions about this very topic at conferences when there's a.
Attendant in a restroom.
There's the people who are in there and let's be real.
It's not a job that I'd want.
And there's people in there that you can tell.
It's not what they want, but other times you're in there in the bathroom.
Attendant has a smile on his or her face.
They have passion and energy and they're just there to care
deeply about doing the best job.
So when we care deeply about what we do, people.
And the, and the last one here is to try, try your very best, no matter what,
try your very best when people give all they have when they apply themselves.
And when they, again, truly care and they're connecting and you're doing
your best people like you, and when they like you, they can trust you with any.
And when they trust you with anything, you earn their business and you'll
earn more business and it's not doing this just to make a sale.
I want to be really crystal clear about that because I don't want anything on
this channel to be about manipulating people for a favorable outcome.
It's about being authentically and genuinely you and helping
you live and even better life.
Because as I said, roofing sales is personal development in disguise.
So the three traits to be likable before we get to our two bonus tips on our.
Is to be genuine and connect on a human level.
People want to do business with humans, and this is why even on text messages, I
encourage the sales reps in the pitch pro moment to use gifts, to engage in ways
that people would with their friends.
Next is to care deeply.
Imagine that you were taking care of your very own ground.
Go the extra mile.
And third is to try your very best, bring your full best self, always wanting
to improve and people will feel it.
And now this leads me to my two bonuses and I'm going to
put these here in blue bonus.
Number one is very simple.
Your knowledge and expertise are going to go a long way.
So I'll give you an example.
The doctor that we work with, the veterinarian expertise, his name's Dr.
Has been in business for decades as a veterinarian.
And you can tell when he talks like, so we can do this, we
can do this, we can do this.
And what's funny.
Sheena told me that when she walked with Maddie in the office, the vet
goes, I can smell an infection.
That's how in tune he is with his knowledge and expertise of
what happened with her nail.
Cause we waited a couple of days before going in.
We didn't realize how severe it was, that knowledge and expertise.
People like you, because they know that you know what you're talking
about and bonus tip number two.
And by the way, that's why this channel exists is to help support your knowledge
and expertise, your communication skills, your sales skills, your understanding
of the process, your understanding of positioning, how to communicate.
Different stages of the process to homeowners.
All right.
And then the last bonus tip here is confidence.
People like people who feel confident, confidence puts people
at ease, nervous, energy doesn't.
And again, it's one of the reasons that I hope you're tuning in is to
build your knowledge and expertise and strengthen your confidence
being out there, because guess what?
Fuels confidence now.
And expertise and they go hand in hand.
So thank you for joining me in today's video.
If I missed a trait that you think is critically important to
be likable drop a comment below.
I know this is just a start and there's clearly way more.
So what character trait would you like to add?
Share it with us.
Hey, thanks again for tuning in.
If you liked this video, give it a thumbs up that tells me to do more
stuff a little bit off the beaten path and subscribe to the channel
because I have new content coming in.
Every week this year.
Thanks again for joining me.
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