WEBVTT NOTE This file was generated by Descript 00:00:00.780 --> 00:00:03.690 What if there were three simple traits that you can embody 00:00:03.750 --> 00:00:05.490 to become even more likable. 00:00:05.670 --> 00:00:07.860 So when you interact with customers or build new 00:00:07.860 --> 00:00:09.420 relationships, people can't help. 00:00:09.540 --> 00:00:13.080 But to like you and know this, isn't some sort of Jedi mind trick, this 00:00:13.080 --> 00:00:16.830 isn't a manipulation, all of this, you have to truly feel in your heart. 00:00:17.190 --> 00:00:20.790 But the fun part is when you embody these three traits that I'm going to 00:00:20.790 --> 00:00:23.850 be teaching you today, you're going to build even better relationship. 00:00:24.509 --> 00:00:29.130 Earn even more sales have even happier customers get even more referrals and 00:00:29.130 --> 00:00:31.350 most importantly, enjoy what you do. 00:00:31.590 --> 00:00:35.100 And at the end of the day, the roofing industry is really the opportunity 00:00:35.100 --> 00:00:39.540 for any one of us, regardless of our age, our background, what education 00:00:39.540 --> 00:00:44.220 we have, where we came from to come into this place of roofing sales 00:00:44.430 --> 00:00:46.200 and absolutely transform our lives. 00:00:46.410 --> 00:00:49.560 And the fun thing is when we learn to develop personal. 00:00:50.114 --> 00:00:52.214 Being likable is one heck of a way to do that. 00:00:52.394 --> 00:00:57.315 We earn even more money, serve even more customers and live an even better life. 00:00:57.614 --> 00:00:59.205 So in this video, I'm going to be teaching. 00:00:59.970 --> 00:01:02.460 Three traits to be likable and stick around to the end. 00:01:02.460 --> 00:01:04.890 Cause I have two bonus tips for you as well. 00:01:05.160 --> 00:01:07.830 Before we get started, I want to say welcome or welcome back. 00:01:07.830 --> 00:01:11.400 My name is Adam Benjamin thrift strategist in everything I do here on 00:01:11.400 --> 00:01:15.390 the YouTube channel and in the podcast is designed for one very simple reason. 00:01:15.680 --> 00:01:16.440 If you've been following along. 00:01:17.295 --> 00:01:22.065 It's to help you and your team smash your income goal and give every customer 00:01:22.125 --> 00:01:25.935 an amazing experience and having an amazing experience means people liking 00:01:25.935 --> 00:01:29.655 you because it's sales 1 0 1, people work with people they know like, and trust. 00:01:31.290 --> 00:01:33.660 Like as the first one second one after no. 00:01:33.690 --> 00:01:33.990 Right. 00:01:33.990 --> 00:01:34.470 It's important. 00:01:34.470 --> 00:01:35.850 So let's get to today's video. 00:01:36.180 --> 00:01:40.080 This video was inspired by a true experience that Sheena, my wife and 00:01:40.080 --> 00:01:44.100 partner had with our dog, Maddie, one of two dogs that we've rescued. 00:01:44.460 --> 00:01:45.930 So we're out hiking with. 00:01:46.520 --> 00:01:49.580 And we're out in the mountains and Maddie D sheets, her finger, or 00:01:49.580 --> 00:01:51.350 her toenail back, uh, right foot. 00:01:51.350 --> 00:01:51.830 I think it was. 00:01:52.190 --> 00:01:53.870 And what happens is the nail pulls up. 00:01:53.990 --> 00:01:55.010 It's super painful. 00:01:55.070 --> 00:01:59.030 The quicker that nerves is, is, uh, exposed and every time 00:01:59.030 --> 00:01:59.960 the dog steps in it hurts. 00:01:59.960 --> 00:02:03.050 So she's running around like a little tripod when we knew this ain't good. 00:02:03.260 --> 00:02:07.010 So Sheena gets an emergency vet visit, brings Maddie to that. 00:02:07.070 --> 00:02:10.759 We go in and we're concerned what we ended up having to do. 00:02:11.580 --> 00:02:13.470 Maddie needed to go under anesthesia. 00:02:13.470 --> 00:02:16.860 She had to get this whole nail chopped off right at the base because it's painful to 00:02:16.860 --> 00:02:18.690 cut, but good news is the pain goes away. 00:02:18.840 --> 00:02:23.370 But then while the dog is under, our veterinarian puts us at ease. 00:02:23.760 --> 00:02:24.630 Sheena comes home. 00:02:24.630 --> 00:02:26.040 She goes, Adam, you wouldn't believe it. 00:02:26.310 --> 00:02:28.440 The doctor that worked on us was amazing. 00:02:28.560 --> 00:02:30.000 He took great care of her. 00:02:30.030 --> 00:02:31.200 They said she was great. 00:02:31.200 --> 00:02:34.260 And then while she was under anesthesia, he went ahead and trimmed her nails, 00:02:34.470 --> 00:02:38.340 cleaned her teeth and did all the things that would otherwise require anesthesia. 00:02:39.390 --> 00:02:43.290 And I turned to sheen and I said, I absolutely love our veterinarian. 00:02:43.350 --> 00:02:45.510 And I trust him inherently. 00:02:45.989 --> 00:02:48.930 And Shane and I got to talking this with small talk last Friday night. 00:02:49.350 --> 00:02:52.620 And I said, you know, there's three reasons that I absolutely love Dr. 00:02:52.620 --> 00:02:53.910 Fish, which is his name. 00:02:54.540 --> 00:02:56.100 And I would trust him with any. 00:02:56.984 --> 00:02:58.545 And here's what those three traits are. 00:02:58.905 --> 00:02:59.954 Let's get to the first one. 00:03:00.405 --> 00:03:04.935 Number one of the three's traits to be likable is to be genuine 00:03:05.115 --> 00:03:06.915 and connect on a human level. 00:03:07.065 --> 00:03:07.454 Okay. 00:03:07.755 --> 00:03:11.055 Be genuine in connect on a human level. 00:03:11.415 --> 00:03:13.035 Now I want to explain what I mean by that. 00:03:13.710 --> 00:03:17.250 Being genuine is just being authentically you where your 00:03:17.250 --> 00:03:21.420 internal experiences matched by how we express ourselves outside. 00:03:21.690 --> 00:03:26.280 So when we walk into Dr fish's office, he has a smile on his face, and 00:03:26.280 --> 00:03:30.060 it's a true representation that he's truly happy doing what he's doing. 00:03:30.390 --> 00:03:34.079 He connects on a human level and sees the distress that we're under with a dog. 00:03:34.200 --> 00:03:37.320 Who's got, you know, limping around and clearly in pain. 00:03:37.410 --> 00:03:39.060 And he knows that we're in pain watching it. 00:03:39.300 --> 00:03:42.120 And he puts us at ease because he connects on a human. 00:03:43.250 --> 00:03:45.440 And instantly that connection of just being generous. 00:03:46.500 --> 00:03:50.640 You know, those people that you just feel being authentically themselves. 00:03:50.910 --> 00:03:54.240 And I just want to do one disclaimer, when I say be genuine and authentically 00:03:54.240 --> 00:03:58.350 yourself, some people use this to a toxic degree that they are over 00:03:58.350 --> 00:04:00.360 obsessed with being authentically them. 00:04:00.480 --> 00:04:02.510 When those character traits are quite. 00:04:03.205 --> 00:04:04.015 Repulsive. 00:04:04.345 --> 00:04:06.775 And if you want some help on the personal development side, there's a 00:04:06.775 --> 00:04:09.205 fantastic book called what got you here. 00:04:09.205 --> 00:04:10.165 Won't get you there. 00:04:10.345 --> 00:04:13.435 And it's a great read about breaking through a lot of that personal 00:04:13.435 --> 00:04:17.665 development, so you can become genuine and connect on a human level. 00:04:17.965 --> 00:04:18.385 All right. 00:04:18.445 --> 00:04:23.425 That brings us to the second trait in this one is to care deeply 00:04:23.665 --> 00:04:27.295 care deeply about what you do when we're in the veterinarian. 00:04:28.025 --> 00:04:28.445 Dr. 00:04:28.445 --> 00:04:32.645 Fish truly cares deeply about getting the best outcome about helping the 00:04:32.645 --> 00:04:35.255 dog recover as quickly as possible. 00:04:35.465 --> 00:04:37.145 Very different than sometimes. 00:04:37.175 --> 00:04:38.345 Let's give an example. 00:04:38.375 --> 00:04:42.905 The last time you went up to a drive-thru and the person says welcome to so-and-so. 00:04:42.905 --> 00:04:44.015 How can I help you? 00:04:44.225 --> 00:04:46.085 They're just going through the motions. 00:04:46.265 --> 00:04:47.705 There's no care in the world. 00:04:48.224 --> 00:04:51.495 Well, I have to say this, I have to do this cause I'm here to get paid. 00:04:51.795 --> 00:04:54.585 And when people feel that you're just going through the motions, you're a 00:04:54.585 --> 00:04:57.915 total Debbie downer and no one wants a Debbie downer, but when you care 00:04:57.915 --> 00:05:02.025 deeply, even down to the times that you've been, which I'm sure, because 00:05:02.025 --> 00:05:07.185 I've had discussions about this very topic at conferences when there's a. 00:05:07.719 --> 00:05:09.130 Attendant in a restroom. 00:05:09.280 --> 00:05:11.620 There's the people who are in there and let's be real. 00:05:11.620 --> 00:05:13.270 It's not a job that I'd want. 00:05:13.510 --> 00:05:14.980 And there's people in there that you can tell. 00:05:14.980 --> 00:05:18.909 It's not what they want, but other times you're in there in the bathroom. 00:05:18.909 --> 00:05:21.190 Attendant has a smile on his or her face. 00:05:21.400 --> 00:05:24.400 They have passion and energy and they're just there to care 00:05:24.400 --> 00:05:26.260 deeply about doing the best job. 00:05:26.950 --> 00:05:29.380 So when we care deeply about what we do, people. 00:05:30.630 --> 00:05:37.500 And the, and the last one here is to try, try your very best, no matter what, 00:05:37.710 --> 00:05:43.560 try your very best when people give all they have when they apply themselves. 00:05:43.650 --> 00:05:47.430 And when they, again, truly care and they're connecting and you're doing 00:05:47.430 --> 00:05:51.780 your best people like you, and when they like you, they can trust you with any. 00:05:52.755 --> 00:05:55.844 And when they trust you with anything, you earn their business and you'll 00:05:55.875 --> 00:05:59.085 earn more business and it's not doing this just to make a sale. 00:05:59.085 --> 00:06:01.815 I want to be really crystal clear about that because I don't want anything on 00:06:01.815 --> 00:06:05.174 this channel to be about manipulating people for a favorable outcome. 00:06:05.174 --> 00:06:08.715 It's about being authentically and genuinely you and helping 00:06:08.715 --> 00:06:09.674 you live and even better life. 00:06:09.705 --> 00:06:13.934 Because as I said, roofing sales is personal development in disguise. 00:06:14.145 --> 00:06:17.775 So the three traits to be likable before we get to our two bonus tips on our. 00:06:18.580 --> 00:06:21.250 Is to be genuine and connect on a human level. 00:06:21.250 --> 00:06:24.850 People want to do business with humans, and this is why even on text messages, I 00:06:24.850 --> 00:06:29.410 encourage the sales reps in the pitch pro moment to use gifts, to engage in ways 00:06:29.410 --> 00:06:30.640 that people would with their friends. 00:06:30.880 --> 00:06:32.110 Next is to care deeply. 00:06:32.140 --> 00:06:34.390 Imagine that you were taking care of your very own ground. 00:06:35.370 --> 00:06:36.630 Go the extra mile. 00:06:36.990 --> 00:06:43.169 And third is to try your very best, bring your full best self, always wanting 00:06:43.169 --> 00:06:44.669 to improve and people will feel it. 00:06:44.880 --> 00:06:47.070 And now this leads me to my two bonuses and I'm going to 00:06:47.099 --> 00:06:48.690 put these here in blue bonus. 00:06:48.690 --> 00:06:50.250 Number one is very simple. 00:06:51.360 --> 00:06:55.200 Your knowledge and expertise are going to go a long way. 00:06:55.680 --> 00:06:56.760 So I'll give you an example. 00:06:56.969 --> 00:07:02.190 The doctor that we work with, the veterinarian expertise, his name's Dr. 00:07:03.015 --> 00:07:06.075 Has been in business for decades as a veterinarian. 00:07:06.105 --> 00:07:07.935 And you can tell when he talks like, so we can do this, we 00:07:07.935 --> 00:07:08.625 can do this, we can do this. 00:07:08.775 --> 00:07:09.465 And what's funny. 00:07:09.645 --> 00:07:13.335 Sheena told me that when she walked with Maddie in the office, the vet 00:07:13.335 --> 00:07:15.495 goes, I can smell an infection. 00:07:15.675 --> 00:07:19.245 That's how in tune he is with his knowledge and expertise of 00:07:19.245 --> 00:07:20.415 what happened with her nail. 00:07:20.415 --> 00:07:22.575 Cause we waited a couple of days before going in. 00:07:22.575 --> 00:07:25.755 We didn't realize how severe it was, that knowledge and expertise. 00:07:26.565 --> 00:07:30.375 People like you, because they know that you know what you're talking 00:07:30.375 --> 00:07:32.775 about and bonus tip number two. 00:07:32.775 --> 00:07:36.525 And by the way, that's why this channel exists is to help support your knowledge 00:07:36.555 --> 00:07:40.724 and expertise, your communication skills, your sales skills, your understanding 00:07:40.844 --> 00:07:44.354 of the process, your understanding of positioning, how to communicate. 00:07:45.044 --> 00:07:47.655 Different stages of the process to homeowners. 00:07:48.075 --> 00:07:48.554 All right. 00:07:48.794 --> 00:07:51.435 And then the last bonus tip here is confidence. 00:07:51.885 --> 00:07:55.604 People like people who feel confident, confidence puts people 00:07:55.604 --> 00:07:57.765 at ease, nervous, energy doesn't. 00:07:58.034 --> 00:08:02.114 And again, it's one of the reasons that I hope you're tuning in is to 00:08:02.664 --> 00:08:05.625 build your knowledge and expertise and strengthen your confidence 00:08:05.625 --> 00:08:07.034 being out there, because guess what? 00:08:07.034 --> 00:08:08.534 Fuels confidence now. 00:08:09.135 --> 00:08:11.445 And expertise and they go hand in hand. 00:08:12.045 --> 00:08:13.965 So thank you for joining me in today's video. 00:08:13.965 --> 00:08:17.655 If I missed a trait that you think is critically important to 00:08:17.655 --> 00:08:19.905 be likable drop a comment below. 00:08:19.935 --> 00:08:22.995 I know this is just a start and there's clearly way more. 00:08:23.295 --> 00:08:25.605 So what character trait would you like to add? 00:08:26.145 --> 00:08:26.985 Share it with us. 00:08:27.315 --> 00:08:28.635 Hey, thanks again for tuning in. 00:08:28.635 --> 00:08:31.725 If you liked this video, give it a thumbs up that tells me to do more 00:08:31.725 --> 00:08:34.815 stuff a little bit off the beaten path and subscribe to the channel 00:08:34.815 --> 00:08:35.955 because I have new content coming in. 00:08:36.735 --> 00:08:38.174 Every week this year. 00:08:38.505 --> 00:08:39.495 Thanks again for joining me. 00:08:39.495 --> 00:08:42.164 And just because our time together is about to wrap up. 00:08:42.195 --> 00:08:45.615 It doesn't mean your in my time has too, so you can click here to 00:08:45.615 --> 00:08:47.325 download a free copy of my pitch. 00:08:47.325 --> 00:08:49.425 Like a pro roofing sales training video library. 00:08:49.635 --> 00:08:50.565 It's entirely free. 00:08:50.565 --> 00:08:53.205 Over 300 videos now organized by categories. 00:08:53.215 --> 00:08:57.855 You can binge to your heart's content, or you can click here to learn more in this 00:08:57.855 --> 00:09:02.325 playlist on body language and psychology, and I'll see you on the next video.