The Espresso Hour

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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole discuss the beta launch of their Ghostwriting Cohort and what they learned from their sales calls. 

(00:00) Intro 
(00:27) Idea to execution 
(01:27) Tight feedback loops 
(02:04) An unexpected pivot 
(03:27) Why calls are better than emails for high-ticket 
(04:58) What did we learn after 50 sales calls? 
(06:43) Dickie's notes 
(10:12) Cole's notes 
(12:17) Long-term plan 
(13:39)Cole's secret master plan 


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What is The Espresso Hour?

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!