The Varosity AI GTM Report

A two-launch Thursday for AI and go-to-market. Host Jack King on the frontier price war — OpenAI's tiered GPT-5.6 and xAI's Grok 4.5 both landing in one day, cheaper and faster — plus verified data on AI-platform advertising, agents pushing into product data, an MCP security reckoning, and the EU AI Act's Article 50 disclosure clock now ticking toward August 2.

Show Notes

A two-launch Thursday for AI and go-to-market. Host Jack King covers the six stories that moved revenue and GTM teams today — a frontier price war breaking out in a single day, advertising data finally reaching AI search, agents burrowing into product data and hitting a security wall, and a compliance deadline three weeks out.

Today's stories:

  • OpenAI ships GPT-5.6 as three tiers — Sol, Terra, Luna — with Sol on Cerebras at ~750 tokens/sec. Source
  • xAI / SpaceXAI launches Grok 4.5 publicly — Opus-class, ~50% cheaper, 500K context. Source, Yahoo
  • Guideline extends Verified Ad Intelligence to AI platforms (ChatGPT, Perplexity). Source
  • Akeneo introduces Agentic Ziggy for product-data orchestration. Source
  • MCP security reckoning: NSA hardening guidance + Amazon Q auto-exec vulnerability; final MCP spec due July 28. Source, Wiz/Amazon Q
  • EU AI Act Article 50 transparency rules enforceable Aug 2; code signatory deadline July 22. Source, Sidley

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What is The Varosity AI GTM Report?

Your daily ten-minute read on where AI meets go-to-market. Host Jack King breaks down the day's breaking AI news for sales, marketing, and revenue teams — generative video, voice and music models, AI agents, and the tooling that's reshaping how companies sell. Sponsored by Varosity.ai.