How this CMO Scaled from $30M to $2B (#110)

This week Jim is joined by Rob Sobers the amazing growth expert who helped grow a company from under $30M in sales to $500M. They get very tactical and dig into the nitty gritty about how to achieve rapid and sustainable growth.

Show Notes

This week Jim is joined by Rob Sobers the amazing growth expert who helped grow a company from under 30M in sales to 500M in just a few years. They get very tactical and dig into the nitty gritty about how to achieve rapid and sustainable growth.

TOPICS DISCUSSED IN TODAY’S EPISODE

• The value of hard technical skills in growth
• Growth at 30M ARR
• Utilizing Channel Partners
• Figuring it out vs Scaling it up
• Demand capture vs demand creation
• Growth at 100M ARR
• Content Marketing

 

Resources:

• Rob Sobers Twitter
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)

 

What is The Shopify Growth Show?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.