Behind the Book Cover

Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).   His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.   Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.   The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.   DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).   His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.   Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.   The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.   DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.

Come find out what traditional publishers don't want you to know.