On Good Authority: Publishing the Book that Will Build Your Business

Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).   His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.   Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.   The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.   DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.

Show Notes

Brian Kurtz has been a serial direct marketer for almost 40 years. Just how successful has he been at that, you ask? Well, in his first job, company revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).   His first book, The Advertising Solution, was released in October of 2017 while his second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, was released in April of 2019.   Well, that last book release didn't exactly go as planned. How? Well, most people find book releases stressful but Brian's was more stressful than most: he had a stroke that week.   The experience changed everything for him. Hear how in this episode. And get a copy of Overdeliver, as well as the crazy amazing bonuses he has overdelivered at overdeliverbook.com.   DO YOU HAVE A BOOK IN YOU? GO TO WWW.FUTUREAUTHORQUIZ.COM TO FIND OUT.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.