One of the things that pisses me off about online business is how people play fast and loose with words.
A lot of the time, they use words in a way where they don't mean what they think they mean.
And this past year, I've noticed a lot of people talking about messaging and how they help you with your messaging.
But when I look at their programs, because, believe it or not, I take a lot of courses on messaging and marketing to keep my own skills sharp, I often find the program isn't about messaging.
It's about copywriting or content marketing or just straight-up marketing,
Or it's just a snippet of what messaging is, like an elevator pitch or content buckets. And nothing makes marketing suck more for you as a solo business owner than being confused about what your business actually needs.
So it's time to revisit what the difference is between marketing, messaging, and copywriting with examples so you know where to focus, and you're not wasting your time or money focused on the wrong damn thing.
In this episode, you will hear:
- Why online business is confused about the differences between the three
- Defining what the difference is between messaging, copywriting, and marketing
- How to know what your business needs
Full show notes and transcript are
here.
What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.
Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)