{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 22
    },
    {
      "title": "Meet Riaz Sidi – Founder of Sidi.io\r",
      "startTime": 22,
      "endTime": 68
    },
    {
      "title": "What is performance marketing, really?\r",
      "startTime": 68,
      "endTime": 132
    },
    {
      "title": "Why demand generation is more than just ads\r",
      "startTime": 132,
      "endTime": 181
    },
    {
      "title": "Bridging sales and marketing for real revenue\r",
      "startTime": 181,
      "endTime": 312
    },
    {
      "title": "Defining success through outcomes, not impressions\r",
      "startTime": 312,
      "endTime": 401
    },
    {
      "title": "Becoming a true partner to clients\r",
      "startTime": 401,
      "endTime": 472
    },
    {
      "title": "Why clients stay with Sidi.io for years\r",
      "startTime": 472,
      "endTime": 553
    },
    {
      "title": "A niche born from timing and a new agency model\r",
      "startTime": 553,
      "endTime": 675
    },
    {
      "title": "Riaz’s winding path before launching his company\r",
      "startTime": 675,
      "endTime": 749
    },
    {
      "title": "Hitting rock bottom in Toronto\r",
      "startTime": 749,
      "endTime": 847
    },
    {
      "title": "The goal-setting exercise that changed everything\r",
      "startTime": 847,
      "endTime": 951
    },
    {
      "title": "Rediscovering sales as a personal turning point\r",
      "startTime": 951,
      "endTime": 1100
    },
    {
      "title": "From cold calls to a passion for sales strategy\r",
      "startTime": 1100,
      "endTime": 1283
    },
    {
      "title": "Blending journalism, content, and sales\r",
      "startTime": 1283,
      "endTime": 1392
    },
    {
      "title": "The leap to entrepreneurship (and how he softened the risk)\r",
      "startTime": 1392,
      "endTime": 1569
    },
    {
      "title": "Why the real leap happens every day\r",
      "startTime": 1569,
      "endTime": 1668
    },
    {
      "title": "How to manage the rollercoaster of business\r",
      "startTime": 1668,
      "endTime": 1835
    },
    {
      "title": "Discipline vs. motivation in entrepreneurship\r",
      "startTime": 1835,
      "endTime": 1947
    },
    {
      "title": "Reframing rejection: why “no” is his favourite word\r",
      "startTime": 1947,
      "endTime": 2110
    },
    {
      "title": "Never say no to yourself\r",
      "startTime": 2110,
      "endTime": 2167
    },
    {
      "title": "Imposter syndrome at the next level\r",
      "startTime": 2167,
      "endTime": 2229
    },
    {
      "title": "Leadership mindset: cast the vision\r",
      "startTime": 2229,
      "endTime": 2292
    },
    {
      "title": "Putting the client last — and why it works\r",
      "startTime": 2292,
      "endTime": 2511
    },
    {
      "title": "Being vulnerable as a founder\r",
      "startTime": 2511,
      "endTime": 2650
    },
    {
      "title": "How content creation powered early growth\r",
      "startTime": 2650,
      "endTime": 2831
    },
    {
      "title": "Riaz’s content philosophy: Stay real\r",
      "startTime": 2831,
      "endTime": 2947
    },
    {
      "title": "Final reflections on resilience, discipline & redefining success\r",
      "startTime": 2947,
      "endTime": 3126
    },
    {
      "title": "Closing thoughts + book recommendation",
      "startTime": 3126,
      "endTime": 0
    }
  ]
}