Retail Remix

Businesses use advertising to get their products and messages in front of consumers as they browse the web. However, the expansion of the media landscape and the emergence of platforms that spread hateful messages and misinformation are forcing marketing teams to take a firm look at where their money is going. Claire Atkin and Nandini Jammi, Co-Founders of Check My Ads, connected over their passion for calling out media misinformation and brands that are advertising on these platforms. Their new venture is poised to help marketers and advertisers understand the full context of their audiences' behaviors and ensure their dollars don't get in the wrong hands.

Show Notes

Businesses use advertising to get their products and messages in front of consumers as they browse the web. However, the expansion of the media landscape and the emergence of platforms that spread hateful messages and misinformation are forcing marketing teams to take a firm look at where their money is going. Claire Atkin and Nandini Jammi, Co-Founders of Check My Ads, connected over their passion for calling out media misinformation and brands that are advertising on these platforms. Their new venture is poised to help marketers and advertisers understand the full context of their audiences' behaviors and ensure their dollars don't get in the wrong hands.

During this episode, Atkin and Jammi share:
  • How their histories in marketing inspired them to form Check My Ads;
  • The leading problems in the current advertising climate;
  • How the Facebook advertising boycott will impact the future of the industry; and
  • What "brand safety" means and the gaps in current solutions in the market.

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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.