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We’re wrapping up and new approaches you can take to more effectively connect with your audiences and prospective clients. This episode is all about getting PR and media, which can be an important element of your visibility. Have you ever...
We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.
This episode is all about getting PR and media, which can be an important element of your visibility.
Have you ever seen someone you know featured in a television news story and wondered how they made it happen?
It’s no secret that public relations efforts like being interviewed on television can ramp up your visibility and grow your reach.
But it might feel like a mystery as to how to get those opportunities.
Our guest is Cheryl Tan, who is a former TV news anchor & host and the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video.
Cheryl talks with our lead speaking coach Diane Diaz about:
How media and PR has changed and how it’s impacted getting your story in front of your audience
What media people are looking for in pitches and strategies you can use to pitch your story to them
What makes a story compelling and interesting to the media
How to identify and engage with reporters to pitch your story
Common mistakes in pitching stories to the media and how to avoid them
We know once you listen to this episode you’ll want to put these tips to work immediately.
About Our Guest: Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/326
Cheryl’s website: cheryltanmedia.com
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
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It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.