Hey folks! Welcome back to another episode of Elevate Your Event. Today, we're diving into the world of influencer marketing for nonprofits with Nick Lynch, the mastermind behind Collidescope.
Nick's here to share some insider insights on how Collidescope is shaking things up by connecting nonprofits with corporate partners and influencers to turbocharge their message. We're talking about boosting awareness, driving engagement, and inspiring action.
We'll be delving into Nick's playbook for finding and recruiting influencers – he's all about donated posts and a bit of friendly bartering. Plus, he's dropping gems on why it's crucial to measure the impact of influencer campaigns and customize content for different platforms.
Bottom line? This chat is packed with wisdom on how influencer marketing can make a real difference for nonprofits. Let's dive in!
Takeaways
- Influencer marketing can be a powerful tool for nonprofits to amplify their message and drive awareness, engagement, and action.
- Nonprofits can connect with influencers who align with their mission and have an interest in their cause to create authentic partnerships.
- Strategies like donated posts, bartering, and co-marketing opportunities can help nonprofits engage influencers without a large budget.
- Measuring the impact of influencer campaigns is crucial to optimize strategies and achieve desired outcomes.
- Tailoring content to different platforms and audience preferences can enhance the effectiveness of influencer marketing.
Main Topics
- 00:00 Introduction and Overview
- 01:06 Background of Kaleidoscope and Nick Lynch
- 05:19 Barriers to Entry for Nonprofits in Influencer Marketing
- 08:31 Connecting Nonprofits with Corporate Partners and Influencers
- 16:19 Engaging Influencers and Setting Goals
- 25:36 Example of a Successful Influencer Campaign
- 29:34 Timeline and Strategy for Influencer Campaigns
- 34:54 Contact Information and Book Promotion
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