All Hands on Tech with Digital Nova Scotia

In this episode of All Hands on Tech, we sit down with Ashleigh Kuniski and Emma Osborne, co-founders of Mira Media Agency, to explore how businesses can make smarter decisions about where and how they advertise.

The discussion covers why traditional media planning and performance marketing need to work together, which overlooked advertising channels can still deliver strong results and how data can challenge assumptions about a campaign. Ashleigh and Emma also share the story behind Mira Media Agency, how their Cape Breton roots have shaped the women-led business and the marketing fundamentals organizations can’t afford to overlook as platforms, algorithms and AI continue to evolve.

Produced by Unbound Media

What is All Hands on Tech with Digital Nova Scotia?

All Hands on Tech brings together Nova Scotia’s tech community to uncover the secrets of what makes our province the best place for collaboration, innovation, and growth.

Each episode hear from local digital experts as we dive into all of the amazing things happening in Nova Scotia’s fastest-growing sector and learn why so many organizations and individuals are calling Canada’s Ocean Playground home.

All Hands on Tech is proudly produced by Digital Nova Scotia (DNS), the industry association for Nova Scotia’s ICT and digital technologies sector.