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// EPISODE DESCRIPTION //
We've believed a lie for too long:
Great marketing is about creating more. It's actually about getting more from less (or average amounts).
With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly.
Not only does this increase the ROI of your time spent creating content, but it also reinforces and strengthens your message.
Justin is an expert in content repurposing, and I was grateful to soak up his wisdom.
In our conversation, Justin covers:
- The importance of content repurposing
- The shift in focus from SEO-driven content marketing
- Tips for better content distribution
Who's this episode for?
(1) Content Marketers
(2) SEO Specialists
(3) B2B Marketers
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles.
The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.
I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?
This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.
I hope you join me on this journey!