The Startup Ideas Podcast

Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps. 

Episode Timestamps
0:00 Intro
00:49 Introduction to AI Apps and User Acquisition
10:38 Product-Led Growth
13:30 ASO (Apple Search Optimization)
21:13 Organic Social Growth Hacks
33:51  Paid Ads Strategy
40:30 Creating Ads at Scale with AI Tools

1) Three main strategies to grow mobile apps:
• TikTok/Instagram organic growth
• Paid ads (FB, TikTok, Google)
• Apple Search Optimization (ASO)
• Each has its pros and cons.

2) ASO (Apple Search Optimization) 101:
• Find keywords with high volume, low competition
• Put keywords in app title
• Optimize app store page conversion rate
• Get reviews & high initial download velocity
• Pro tip: Use AppFigures to research keywords & opportunities

3) Organic social growth hack:
• Create native-looking content (not ads)
• Integrate app naturally into videos
• Post consistently across platforms
• Leverage micro-influencers for reach
• Example: Travel buddy app crushing it with wanderlust reels 

4) Paid ads strategy:
• Test THOUSANDS of ad variations
• Use AI to scale ad creation (tools like @ArcAdsAI)
• Iterate on winning formats
• Localize ads for different markets
• Key insight: AI makes testing 1000s of ads feasible for small teams

5) Case study: 17yo dev makes $400k/mo with AI calorie tracking app 
• Found trend on Reddit/TikTok
• Built simple AI-powered app
• Leveraged micro-influencers for organic growth
• Iterated on viral formats
• Lesson: Sometimes "overdone" ideas + AI + great marketing = $$$

6) Monetization hack: Niche down existing app ideas
• Examples:
a) Dating apps for specific demographics
b) Bible app for women
c) Plant identifier for specific countries
• Smaller audience, but higher conversion rates & less competition

7) AI is leveling the playing field:
• Easier to build MVP with ChatGPT
• Faster ad creation & testing
• Quick localization for global markets
• You don't need VC $ to compete with big players anymore!

8) Key takeaway: Success = Product-Market Fit + Execution
• Find proven demand (ASO, trends)
• Add AI "sizzle" to existing concepts
• Execute relentlessly on product & marketing
• Test, iterate, scale

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

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Creators & Guests

Host
GREG ISENBERG
I build internet communities and products for them. CEO: @latecheckoutplz, we're behind companies like @youneedarobot @boringmarketer @dispatchdesign etc.

What is The Startup Ideas Podcast?

Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.

For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas