Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.
Show Notes
Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.
Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola. Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:
- As a leader, be mindful of building a diverse and super talented team around you
- Great leaders get great work done by other people
- Let the game come to you and then engage
- As a marketer, trust your instincts fully
- Be a proficient internal seller backed by real data
- Roger Enrico- Make small change to big things
- Authenticity is the foundation to all marketing that really resonates
- Know who you are, and find your way in your career through your passions
#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay
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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck