2X eCommerce Podcast

2X eCommerce Podcast Trailer Bonus Episode 103 Season 1

What this Entrepreneur Learnt after his Sports and Energy Drink Product Failed [Physical Product Podcast EP:08]

What this Entrepreneur Learnt after his Sports and Energy Drink Product Failed [Physical Product Podcast EP:08]What this Entrepreneur Learnt after his Sports and Energy Drink Product Failed [Physical Product Podcast EP:08]

00:00

WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/jFYa1gGhjuM ------------------------------------------------------------------------- After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle On this episode we talk about. Key mistakes and lessons: - Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked - Trusted the wrong people, from distributors to sales people to accountants - Spent money foolishly - Didn’t get good (or any) advice - Assumed consumers and buyers cared about the wrong things - Product wasn’t different enough Subscribe to our medium page: physicalproductbusiness.com/ Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388 Subscribe on SoundCloud: @physicalproductbusiness VITAMINSUPPLEMENTcyclingenergy drinkgatoradeentrepreneurfailuresuccessLearningmountain biketyer benedict    

Show Notes

WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/jFYa1gGhjuM

-------------------------------------------------------------------------

After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle

On this episode we talk about. Key mistakes and lessons: - Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked - Trusted the wrong people, from distributors to sales people to accountants - Spent money foolishly - Didn’t get good (or any) advice - Assumed consumers and buyers cared about the wrong things - Product wasn’t different enough

Subscribe to our medium page: physicalproductbusiness.com/

Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388

Subscribe on SoundCloud: @physicalproductbusiness

VITAMINSUPPLEMENTcyclingenergy drinkgatoradeentrepreneurfailuresuccessLearningmountain biketyer benedict     ★ Support this podcast ★

Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce