From 6 Units to 430: The Unexpected Journey of Building Sojourn (With Dunniela Kaufman)

In this episode, we interview Dunniela Kaufman of Sojourn to talk all things building a hospitality brand, growing from 6 to 430 vacation rental units, short-term vs. mid-term rentals, changing homeowner and guest expectations, creating consistent brand standards, balancing profitability with a better guest experience, using AI to support human hospitality, and a lot MORE!

Enjoy!

⭐️ Links & Show Notes

• Adam Norko
• Conrad O'Connell
• Dunniela Kaufman
• Sojourn DC

What is The Art Of Hospitality?

The Art of Hospitality is the podcast for vacation rental professionals who want to think differently about what they're building.

Each week, Conrad O'Connell and Adam Norko dig into the ideas, strategies, and conversations shaping the vacation rental industry — from AI and operations to guest experience and growth.

Less fluff. More depth. Always practical.