Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston Press
He’s a total genius.
You’re going to love this episode!!!
ON THE MENU:
1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”
2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point
3. How to Fire People Correctly: “Ruthless in decision making, generous in execution”
4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders
5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third
6. Product before brand, you can layer a brand around a product
7. Seth Godin Positioning Rule: Competitors must become your colleagues
8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?
9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”
10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”
11. Byron Sharpe’s Mental availability vs physical availability unpacked
12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream
==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉
https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------
🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)