HUNGRY.

Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston Press

He’s a total genius. 

You’re going to love this episode!!!

ON THE MENU:

1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”

2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point 

3. How to Fire People Correctly: “Ruthless in decision making, generous in execution” 

4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders

5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third 

6. Product before brand, you can layer a brand around a product 

7. Seth Godin Positioning Rule: Competitors must become your colleagues 

8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?

9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”

10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”

11. Byron Sharpe’s Mental availability vs physical availability unpacked 

12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream 

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🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.