Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston Press
He’s a total genius.
You’re going to love this episode!!!
ON THE MENU:
1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”
2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point
3. How to Fire People Correctly: “Ruthless in decision making, generous in execution”
4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders
5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third
6. Product before brand, you can layer a brand around a product
7. Seth Godin Positioning Rule: Competitors must become your colleagues
8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?
9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”
10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”
11. Byron Sharpe’s Mental availability vs physical availability unpacked
12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream
What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER