Retail Remix

We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.

As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce.

Show Notes

We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.  
 
As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce. Listen to learn:  
  • How the rise of ecommerce and new channels like TikTok are driving UGC’s shift to video content;   
  • Ways brands can reuse and repurpose content to meet different objectives across all channels; and  
  • The long-tail impact of UGC and how it can impact the customer’s journey, even as she ventures to stores. 

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.