Sandra Carreiro, Bercon Rentals

Sandra Carreiro, Bercon Rentals' controller, joined The Front Porch during Point of Rental's International Conference. Sandra shares her unique journey into the rental industry, candidly expressing how she initially struggled to understand it but ultimately fell in love with its diversity and community feel. She underscores the significance of investing in operation staff, noting that they are the face of the company and key to fostering a healthy customer relationship. 

Sandra also highlights the pivotal role a positive company culture plays in driving success. She discusses how Bercon Rentals has navigated various operational challenges, using Point of Rental's tools to optimize their operations. 

Creators and Guests

Host

Brian Beaudry

Host; The Front Porch

SC

Guest

Sandra Carreiro

Controller, Bercon Rentals

What is The Front Porch?

The Front Porch is where you'll learn about rental leaders in and outside of Point of Rental, how they got to where they are today and a little bit about the person outside of the industry. If you'd like to be a guest on the porch, email [e-mail]. If you're in the rental industry, we'd love to talk to you - and because this isn't a business endeavor, it's free. We just want to share your story.