{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Peter\r",
      "startTime": 0,
      "endTime": 348.21
    },
    {
      "title": "- Are there requirements for being a CMO?\r",
      "startTime": 348.21,
      "endTime": 646.21
    },
    {
      "title": "- Do you really want to be a CMO?\r",
      "startTime": 646.21,
      "endTime": 675.21
    },
    {
      "title": "- How CMOs spend their time\r",
      "startTime": 675.21,
      "endTime": 718.21
    },
    {
      "title": "- 10 Guidelines for building (or re-building) a marketing organization\r",
      "startTime": 718.21,
      "endTime": 825.21
    },
    {
      "title": "- 1. Align to your marketing strategy\r",
      "startTime": 825.21,
      "endTime": 885.21
    },
    {
      "title": "- 2. Ensure the financial model supports your organization\r",
      "startTime": 885.21,
      "endTime": 1000.21
    },
    {
      "title": "- 3. Make it simple\r",
      "startTime": 1000.21,
      "endTime": 1035.21
    },
    {
      "title": "- 4. Build in clear accountability\r",
      "startTime": 1035.21,
      "endTime": 1111.21
    },
    {
      "title": "- 5. Resist layers\r",
      "startTime": 1111.21,
      "endTime": 1211.21
    },
    {
      "title": "- 6. Do not design around the individual\r",
      "startTime": 1211.21,
      "endTime": 1329.88
    },
    {
      "title": "- 7. Clearly define what is a service center and what is an outcome center\r",
      "startTime": 1329.88,
      "endTime": 1367.88
    },
    {
      "title": "- 8. Build the smallest organization necessary\r",
      "startTime": 1367.88,
      "endTime": 1438.88
    },
    {
      "title": "- 9. Make a hiring decision as difficult as laying someone off\r",
      "startTime": 1438.88,
      "endTime": 1498.88
    },
    {
      "title": "- 10. Define your full-time vs. part-time vs. outsource strategy\r",
      "startTime": 1498.88,
      "endTime": 1666.88
    },
    {
      "title": "- Running marketing: Building your CMO Operating System\r",
      "startTime": 1666.88,
      "endTime": 1749.88
    },
    {
      "title": "- 5 strategies for leading marketing\r",
      "startTime": 1749.88,
      "endTime": 1916.88
    },
    {
      "title": "- Q&A\r",
      "startTime": 1916.88,
      "endTime": 2362.88
    },
    {
      "title": "- Closing Remarks",
      "startTime": 2362.88,
      "endTime": 2444.36
    }
  ]
}