Choice Hacking: The Marketing Psychology Podcast

It’s one of the biggest fails in business history - Quibi.

You may think you know the story - business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform - and it falls flat on its face in record time.

Only 7 months from launch to shutdown.

But contrary to popular belief, Quibi was NOT a bad idea.

In fact it was pretty ahead of its time.

Even if it was a HUGE marketing disaster.

Join me today as I break down down some of the sneaky psychological traps that the Quibi team fell into… and you could too.

Show Notes

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener