What really goes into building a custom algorithm? Tylynn Pettrey, VP of Data Science at Chalice, joins us to unpack how marketers are shifting from out-of-the-box algos to precision-built decision engines.
We cover:
✅ The path to becoming a VP of Data Science (spoiler: it's rarely linear)
✅ How Chalice builds reusable AI microservices
✅ When to use platform algorithms vs. custom models
✅ The rise of containerized RTB and sell-side decisioning
✅ Why inclusion/exclusion lists might be killing your scale
✅ And yes... a horror story involving hallucinated LLM sales personas
What is The Aperiam Podcast?
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.