72. Ran Mullins & The Art of Branding and Automation

Ran Mullins, CEO of Relequint is a brand consultant and thought leader who provides marketing automation, brand positioning, and brand storytelling for B2B companies.
A lover of fine arts, Ran is a painter, illustrator, and opera and preservation association board member who turned to entrepreneurship. He shares his fascinating thoughts on tracking human behaviors and data-driven content marketing. He discusses how to write the appropriate message for your audience, how to build your business model, and the advantages of price transparency in his work.

Show Notes

🖼️ The signal through the noise: Night and day personalities. 00:45  

📊 Art became more inclusive: Ran’s interest in how data can talk to us. 02:23

📄 What is Data-driven content marketing?  05:49

🧐 Creating real information, not creating content for content's sake. 08:27

💲 The importance of price transparency 10:25

🙃 Being an entrepreneur and artist: every person is a brand. 13:59

👦 Ran was a very quiet and introspective child. 

📲 Building a brand mantra. 18:58

🤔 Ran chose what people call him. 21:49

Connect with Ran  www.ranmullins.com

▶️ Check us out at: www.thoughtpartnergroup.com

🤓 Connect with us: www.resonateengine.com

💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

What is Thought Leader?

We put scare quotes around the term “thought leader.” Don't worry - no hagiographic interviews here. No upsells, no bullshit.

We have great conversations with true innovators, thinkers, disrupters, creatives, and a few fools. (You decide.) We ask them all for insights, stories and tools. (You'll laugh, you'll shout, you might fall asleep. It's all good.)

We are all thought leaders. Think more. Lead better.