How Stories Happen

There's a big difference between people hearing your words and understanding you. There's an even bigger gap between understanding and caring. How can we communicate in ways that ensure others care about our ideas, our messages, our businesses?
 
In this solo episode, a look at two moments involving two very different communicators: Roy Kent, the character from Ted Lasso, and author and speaker Seth Godin.

We'll dissect both moments and make sense of what they do differently. It's a stark reminder that communicating in ways that resonate is available to us all, if only we'd meet those moments and make a simple switch compared to our natural tendencies.

I loved putting this episode together for you! Please enjoy.

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ABOUT ME, JAY ACUNZO:

I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing.

Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.

Subscribe to my free newsletter at jayacunzo.com

Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services

Book me to speak to your group: jayacunzo.com/keynotes

Connect with me on social: LinkedIn, Instagram, Bluesky

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Creators and Guests

Host
Jay Acunzo
I help entrepreneurs differentiate with stronger IP and storytelling // Author, speaker, host of How Stories Happen, and consultant for hire

What is How Stories Happen?

Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.