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In this quick conversation with Eric Jorgenson, we explore why podcasting delivers outsized impact even with modest audience numbers. Eric challenges the common misconception that content must reach millions to be valuable, explaining that "it doesn't take a huge audience to have a huge impact on your life." He puts audience size in perspective by asking, "How sweaty you'd be if you walked into a room of 1,000 people watching you talk for an hour?" We discuss how the abstract nature of digital metrics can lead creators to undervalue their actual influence, and why each connection, even if it's just ten people joining your newsletter, compounds over time. This is an episode about appreciating the true leverage of podcasting, beyond raw download numbers, and why small podcast numbers can create massive leverage. The full-length episode featuring Eric Jorgenson is available on Entrepreneur Perspectives.
Why Small Podcast Numbers Still Create Massive Leverage was created by the team at KazCM.
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About Eric Jorgenson: Eric Jorgenson is the CEO of Scribe Media and the author of The Almanack of Naval Ravikant. He has a blog, email newsletter, and a podcast called Smart Friends.
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What is Content Matterz?
Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine content. Authentic content will provide you with opportunities, relationships, and a platform for you and your business. This podcast exists because we are passionate about helping entrepreneurs create and share amazing content. And because content matterz!