I remember when I was growing up, I don't think I could name a single CEO of a Fortune 500 company. Today they have become household brands. Who doesn't know Mark Cuban, Mark Zuckerberg, Elon Musk? And because their personal brand is so important, it's intricately tied into their corporate brand. That's why everybody needs a brand strategist. Serah D'Laine is in the studio. She's a personal brand strategist, a business coach, and an international speaker.
Jeff Crilley is a former news reporter, who spent more than 25 years in newsrooms across the country. He’s an Emmy Award winning journalist, who decided to make the jump from news in 2008, when he founded his own PR Firm, Real News Public Relations.
Today, the firm has more than 100 clients, and Jeff continues to tell the stories of interesting people he meets along the way.
These are those stories.