The Sponsor Pod

Thomas Wills, President & CEO, of Bonham, Wills & Associates takes us down his path from Neuroscience, to leading a sports sponsorship agency, and how his neuroscience degree has helped him in his sponsorship work today. They discuss how he analyzes sponsorships for both properties and brands. Tom has worked with many big brands in sports, and shares important strategies he's learned along the way. Enjoy the show!

What is The Sponsor Pod?

Get real, actionable sponsorship insight without clearing your calendar. Hosted by Jason Smith, The Sponsor Pod features conversations with the people shaping the industry across sports, entertainment, brands, agencies, nonprofits, and more.

New episodes every other week.