What if the content you’re already writing could close clients for you, no sales calls required? In this episode of the Life-First Solopreneur, Carly sits down with copywriter and author Kendall Cherry for a candid conversation about why storytelling belongs in your sales strategy, not just your marketing plan.
Kendall shares how she accidentally wrote a sales book (she thought it was a marketing book until year two), why buyers need to see how the sausage gets made before they invest, and why the old-school “always be closing” mindset doesn’t work for so many of today’s solopreneurs. She also opens up about running a business with inattentive ADHD and the simple structures that free up her creativity.
In this episode, you’ll learn
- Why storytelling is a sales mechanism and not just a way to get people to know, like, and trust you
- Where to find stories in your business, even if you think your work is boring
- How to share your values through stories instead of buzzwords
- Why more content isn’t the answer and what to focus on instead
- The most damaging piece of hustle culture sales advice
- Why sales is really a crash course in self-worth
- How Kendall designs her content and sales systems around her ADHD
- Her Life-First tip for better ideas and better content
Connect with Kendall
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Solopreneur Business for Dummies by Carly Ries and Joe Rando!
What is The Life-First Solopreneur?
You didn't become a solopreneur to build a business that runs your life. You did it so your business could serve it.
The Life-First Solopreneur is the twice-weekly podcast at the heart of the Life-First Movement. It's for solopreneurs who believe the business should be designed around life, not the other way around.
Hosts Joe Rando and Carly Ries, co-authors of Solopreneur Business for Dummies, sit down each week with solopreneurs who are building Life-First Businesses and experts who are helping others do the same.
Every episode explores what it really takes to design, run, and evolve a one-person business with your life at the center.
Basically, what we're trying to say is:
Life First. Then Business.