Google Ads Creative That Converts on Search and Display – SaaS Marketing Bites

Show Notes

Accompanying blogpost: The B2B SaaS Guide to Google Ads Creative That Converts on Search and Display
Listen to Episode 1 of Inflection Point: How Soapbox 3x MRR during a pandemic

When B2B SaaS companies struggled to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Now don't get us wrong. These elements can be factors. But there's another piece to the puzzle that we think deserves more attention.

And that is.

Ad creative.

In this episode, We're going to share some of the best practices for designing Google ads creative for B2B SaaS.
You'll find out how to make creative, that engages and converts prospects into qualified leads for your business.

You'll see a detailed breakdown of a Google search ad for one of our clients structure studios.

Find out why it matters to make creative, that matches specific keywords and how to execute on that.

You'll see three visual elements that you need to test when creating Google display ads.

And you can see examples of those in the accompanying blog post, which you'll find on our website.

And then you'll also see what it means to write by ecentric copy and how to craft it.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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