In this episode, Parker interviews Morgan Lerner, co-founder of
GoNanas. GoNanas is modernizing the baked goods arena building a better-for-you bakery brand, using bananas to make a lower sugar, vegan, gluten-free, and allergen-friendly, treats otherwise known as #notyournanas baked goods.
From a side hustle that started in the dorms at the University of Michigan, Go Blue!, GoNanas has grown into a nationwide brand, now available in over 4,000 retail locations.
Morgan also discusses the challenges of managing brand collaborations and shares valuable insights into product innovation, team building, and lessons learned from both successes and setbacks. Additionally, she highlights GoNanas' community-building efforts through their ambassador program, fostering strong connections with customers.
Listen now.
What was covered:
- From dorm room startup to national brand – the GoNanas journey
- Growing to $1M+ in sales through monthly flavor drops
- How GoNanas built a highly engaged ambassador program to help with product and retail launches
- Developing successful collaborations with other brands like Salt & Straw
- Marketing with micro vs. macro influencers and brand collaborations
GoNanas’ Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.